GREEN ENTREPRENEURSHIPThinking Entrepreneurially

New River Community and Technical College

Getting Started!o Who am I?o What is it?

Small businesses represent 99.7% of all employer firms.

U.S. Small Business Administration

Small businesses are 52% home-based and 2% franchises.

U.S. Small Business Administration

On average, small business owners work 52 hours per week.

Wells Fargo/Gallup Small Business Index

42% of entrepreneurs say they launched their first venture during childhood.

Northeastern University’s School of Technological Entrepreneurship

Knowledge & Skills

Attitude

Known to Others

Unknown to Others

Are entrepreneurs born or made?

Passion

Creativity

Foresight

Persistence

Self-confidence Open

Mind

Humility

Communication Skills

Good Health

High Energy

Who are you??

RisksFailureLoss of Money

Long HoursFamily

Problems

Rewards

Independence

MoneySelf-

realizationFun

Strategies for Success!

Next Step?

MARKETING

GENERAL INFOFor Credit

Meeting Times/DaysCourse Description

OBJECTIVES

• Show ways to make a business green and sustainable and effectively communicate the green benefits to the consumer• Open a new business in WV• Locate green building materials and identify ways to save energy and resources in their own business

OBJECTIVES

• Write and update a comprehensive business plan, including business goals and objectives, a marketing plan, customer service plan, green action plan and financial statements• Write job descriptions, advertise and interview applicants• Create an online presence utilizing social media as a green alternative• Create a list of financial tasks and a frequency calendar

TEXTBOOKSGreen Entrepreneurship

Twitter

Facebook

Question/Answer Sessions

Travel Off-Site

Guest Speakers Online

Forum

Hands-On Demonstrations

Lectures

Individual Projects

Small Group Work

QUESTIONS?Jill K. Redden

New River Community and Technical College304-929-3305jredden@newriver.edu