grazia media kit
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media kit graziaTRANSCRIPT
media information2011
the region’s no.1 fashion glossy...every week!
GRAZIA MIDDLE EASTSince it was first introduced in the Middle East market in November 2005, Grazia Middle East has fast become the region’s biggest selling weekly glossy magazine. Simply put, it has transformed the women’s magazine market by presenting news and monthly glossy fashion content in a weekly format. Its brand essence and unique position is apparent in its lively, exciting and glamorous content, which make it the first choice read for busy modern women wanting to know everything from their news to their shoes.
GRAZIA READERS*
Grazia readers are up-market, stylish women aged 25-45 (average age 30) and living in the UAE. They are well educated, affluent, high spenders on fashion and beauty. The majority are married or have a partner, are independent of mind, modern, professional and have disposable incomes. They read Grazia avidly and cite its fashion content as their main reason to buy the magazine.*Grazia Middle East Reader Survey 2008
Stylish, unique & innovative…
local expertise with global appeal!
GRAZIA INTERNATIONALOriginally launched in Italy in 1938, the success of the Grazia brand has grown so fast it now boasts 16 editions worldwide including the UK, India, China and France. For almost 70 years, Grazia has remained tuned into the evolution of women’s tastes, season after season, style after style. At the top end of the scale for quality and design, Grazia is the most qualified interpreter of Made in Italy, and cements its position and popularity on an international level through being published across markets as diverse as Australia, Russia, China, Germany, France and the UAE.
Complimentary Copy NOT FOR RESALE
NOITACILBUP ELYTSEFIL PTI NADECEMBER 22, 2010 – JANUARY 4, 2011
VOLUME 6, ISSUE 251 DHS 8
SEXY PARTY FACE:
The moments that made us go, ‘Ahh’ and ‘Euw!’ in 2010
IT’S A -DAY 365
STYLE PARTY!
TURN HEADS FOR ALL THE RIGHT REASONS!
ONLYDhs8!
OH, WHAT A YEAR!
BREAK-UPSMAKE-UPS AND
BODIESGASP-WORTHY
‘IT’ BAGTHE FASH PACK
NEW SEASONNEUTRALS SLINKY
SEPARATES
‘LOOK AT ME’ HEELS
THE LACY DRESS SKIRT
THE EXPLOSIVE PIECES YOU
HAVE TO HAVE THIS YEAR
ANGELINA:“Brad and I
will be better in 2011”
The Fashion CharTsA woman knows that she simply must have access to a perfect outfit for when a hot date rings, an impromptu vacation opportunity arises or when an interview for the job of her dreams materialises. This is her quick-find, all-she-needs destination. It’s head-to-toe know-how at the flick of a page. It’s like fashion advice on speed dial – and Grazia women know which buttons to press.
10 hoT sToriesFrom the most earth-shattering shoe collection to the plight of women in the world, this is where the Grazia Middle East reader gets up-to-date on the news that matters. We know our readers lead busy lives, so we’ve rounded up the 10 most mind-blowing, must-know matters and turned them into something that they can absorb while on the run or sneaking that all-important magazine time at their desk. The Middle East is a vibrant, evolving region and as such, the local news and happenings are reflected in all their glory here.
CelebriTyone-on-one When something is going on in La-La land and a celebrity wants to get something off their chest, they talk to Grazia Middle East. Each issue, we bring our readers exclusive interviews with the world’s leading women in an intimate one-on-one style – just our questions and their honest answers. Our readers want to know what makes celebrities tick, and now they do – straight from the stars themselves.
Grazia FashionWe live it, we breath it and, truth be known, even when we’re not talking about it, we wish we were. Fashion is the lifeline of Grazia Middle East and as such, we cram as much of it as we can onto the pages between the covers of each edition. From who’s wearing what, to where to get it, to how to wear it and when to let it go, we’ve got our eyes on the trends and our ears to the ground when it comes to what’s hot right this minute. Trust us, if it’s worth wearing, we’ve got it covered in Grazia Middle East.
Grazia beauTyFrom the latest in cosmetic developments to making the most of what you’ve been blessed with, we fly the beauty banner proudly at Grazia Middle East. Whether it’s the latest retro eye shadows or the return of the perm (just kidding!) we’re the go-to authority for what’s happening in the beauty industry. What do the fantastically bronzed, perfectly manicured, artistically coiffed, clear-eyed, arched browed set have in common? They’re avid followers of the advice offered by our beauty experts. And it shows.
Grazia sCeneWhen a Grazia Middle East reader wants to know the hottest bar, most sophisticated restaurant, coolest mall or most blissful spa, she heads to Grazia Scene. A constant gauge of what’s rocking in The Middle East, this is where the style set get clued in. And with the added benefit of travel destination advice, Grazia Middle East readers are guaranteed to be at the height of cool, whether at home or away.
Magazine sections
/INTERVIEW
GRAZIA TALKS LOVE, LIFE AND CHEMISTRY WITH ANNE HATHAWAYIT’S OFFICIAL, ANNE HATHAWAY HAS GROWN UP. The actress, who celebrated her 28th birthday earlier this month, made her name as the cute, ditzy girl-next-door, idolised by a whole generation of tweens thanks to Cinderella-type roles in The Princess Diaries and Ella Enchanted, not to mention her star turn in The Devil Wears Prada. But it’s her latest role, as the tough yet vulnerable Maggie in Edward Zwick’s Love and Other Drugs, that has been labelled by critics as the performance that will define her career. Starring opposite Jake Gyllenhaal, she plays a free-spirited character who is suffering from early-onset Parkinson’s Disease, with the film charting her developing relationship with Viagra salesman Jamie, while she strives to stay on top of her own personal challenges. With both actors spending a large part of the movie in various states of undress, it’s the nudity which has been garnering almost as much publicity as their performances. But, while it’s a dramatic departure from the ‘goody two shoes’ roles that she took on in her early career, it was the baring of her emotions rather than her body that really took its toll, she says. “I was a wreck from start to finish,” she admits. “I think I cried every single day. I had to lean so much more heavily on everyone around me than I’m used to. I’m used to pulling my own weight. But I totally fell apart.”
For the notoriously private actress, having her emotions brought into the harsh glare of the public eye
was almost too close to home. It was only two years ago that went through a very public breakup with conman Raffaello Follieri, and it’s not hard to see that the ordeal left a lasting impression. “I hate talking about the breakup, because I don’t want it to define me, but as is to be expected, there were a lot of lingering trust issues,” she says. But after finding happiness with fellow actor Adam Shulman, her confidence seems restored. As luminous in the flesh as she is onscreen, we sat down with Anne to find out whether she really believes in true love, not to mention that sizzling chemistry with Jake…
EVERYBODY’S TALKING ABOUT THE AMOUNT OF NUDITY IN LOVE AND OTHER DRUGS…Well, I’ve had a chip on my shoulder since The Princess Diaries where my nude scene was cut! (Laughs.) So I’ve been trying to make up for lost time ever since then.
WAS IT SOMETHING YOU FOUND DIFFICULT, OR DID YOU STILL
MANAGE TO HAVE FUN WITH THE CHARACTERS?I think there’s many different definitions for intimacy. I don’t know. I haven’t gotten any complaints so far! By the time we got to the scenes we had really worked everything through. So there was just a little anxiety beyond the normal. �
BEST AND THE WORST BEING ALIVE”
35
HAPPY AGAIN Anne Hathaway put
her fears of love aside to find happiness with
fellow actor Adam Shulman
34
/INTERVIEW
A “LOVE IS THE BPART OF B
YAY
Region’s biggest selling weekly glossy
0
2000
4000
6000
8000
10000
HELLO
GRAZIA8,070
copies sold
per week*
0
2000
4000
6000
8000
10000
OK
*Grazia Middle east: 8,070 copy sales (bPa circulation statement June 2010), 7,276 copy sales (bPa circulation statement December 2009). hello Middle east: 4,335 copy sales (bPa circulation statement June 2010), 4,280 copy sales (bPa circulation statement December 2009) .oK Middle east: 1,935 copy sales (bPa circulation statement June 2010), 1,908 copy sales (bPa circulation statement December 2009).
The UAE’s No.1 Glossy… Every Week!
GRAziA REsEARch68% of readers have a household income of Dhs18,000 plus per month
IPSOS Survey Results 2008
GRAziA disTRibUTioN11,223 Total qualified circulation 10,295 Qualified paid - including five-star hotels, Emirates in-flight first and business class cabins and lounges, beauty salons, spas and ladies clubs.
*Grazia Middle East bPa circulation statement for the 6 month period ended June 2010
“i love Grazia Middle East; it’s easy and
fun to read, has all the latest news, best
buys and great fashion...”
Josette Awwad, Christian Dior
GRAziA GRoWThThe region’s fastest growing weekly glossy magazine.*
Single copy sales growth Jan-June 2010*
10
20
0
GRAZIA10.9%
OK1.4%
HELLO1.3%
Grazia Middle East is distributed through all major retailers and bookstores in the UAE, Qatar, Kuwait and Oman, including exclusive till-point displays at Spinneys, Al Fair, Carrefour, Borders, Lu Lu’s, Waitrose, Park n Shop and Geant. In addition, Grazia Middle East also has point of sale at Proof Woody, Dubai Duty Free and Virgin Mega stores.
grazia on sale
the most visible glossy in the region!
The Grazia Insider card is an exclusive 20 per cent discount card for fashion stores, beauty salons and spas in the region.
It has over 30 high profile brand partners including major retailers such as New Look, Kurt Geiger, River Island, Topshop and Jane Norman.
Available free of charge to Grazia followers who are aged 18 years or over, live in the UAE, and spend a minimum of Dhs8,000 per month on luxury shopping, the exclusive Grazia Insider database has over 10,000 names giving advertisers the opportunity to target high profile shoppers in the region!
For more information please contact the marketing team (details on back of document).
grazia insider
www.grazia.ae/insider
Only Dhs8
Launched in 2007 the annual Grazia Style Awards is a prestigious black tie event, firmly established within the fashion industry calendar and social scene. Attended by more than 500 of the industry’s most high profile professionals, socialites and trend-setters, the much coveted Grazia award categories honour several sectors of fashion retail including best boutique, best highstreet store and best international and local designer. Winners are selected by fashion consumers and readers of Grazia across the region, who vote online over several months to say who delivers the best style here in the UAE. Both headline and category sponsorship opportunities are available, with past sponsors including The Dubai Mall, Juicy Couture, Swarovski, HP and Karen Millen.
grazia reader eventsGrazia Middle East reader events provide you with an opportunity to interact with your customers. They encourage brand loyalty, raise brand awareness and also generate plenty of brand coverage and PR. Large or small, they can take place in store or at a purpose-built venue. Be it a bespoke, themed party complete with entertainment to celebrate the launch of a new product, an in-store event to promote a new opening, or even a catwalk show styled by one of our fashion editors, Grazia Middle East events can take care of all your brand needs.
For more information please contact the events team (details on back of document).
Become a Grazia Insider
Insider
Have you bagged your copy of Grazia yet?
Be beach beautiful NOW!
Get the issue now!Insider
Hot off the press
BeautyInsiderFashion News
SceneInsider
Become a Grazia Insider
Grazia diGitalGrazia middle east has a weekly fashion insider e-newsletter which is sent to a database of over 20,000* people each week. targeting subscribers to Grazia middle east, insider cardholders, the e-newsletter is a direct marketing opportunity that allows brands to access consumers through banner advertising and product placement.
“grazia is an integral part of the region’s
fashion and fashionista scene!”
Ayman Fakoussa, Image Nation
*Publishers own data
SPonSored ShootSand advertorialSGrazia middle east has created yet another opportunity for clients to showcase their brands – through the execution of a local shoot and advertorials in Grazia reader friendly style. taking advantage of the extensive international experience of our fashion team, clients are able to see their brand incorporated into six to eight page, high-fashion, cutting edge production, which is both sleek and effective in its presentation.
SUPPlementSGrazia middle east has introduced several reader popular supplements in the region; over the last year, we have launched Grazia beauty, as well as brand-exclusive supplements for individual clients. Packaged with the magazine, the supplements are created with the same integrity as the main magazine, with the editorial team executing shoots, editorial material and advertorials to international standard.
Cover moUntSGrazia middle east has successfully incorporated cover mounts into our production calendar, meaning that while readers receive a free gift, the client enjoys several weeks’ worth of coverage and exposure in the lead-up to the highly-anticipated giveaway. as well as added value within the magazine, the cover mount receives promotion on Grazia’s website, e-blasts, electronic newsletters, and our extremely popular facebook page.
AN ITP CONSUMER PUBLICATION LICENSED BY DUBAI MEDIA CITY
THE BEAUTY TOOLS: IF YOU DON’T HAVE THEM, BUY THEM
ORGANICBOOB JOBWould you try it? We did!
EXPERTS REVEAL
What they NEVER leave home without
HOW TO GET:
�SEDUCTIVE EYES�PERFECT HAIR
�GLOWING SKIN
Over Dhs7,000 of beauty
and styling products
Beauty
plusWIN!
AUTUMN/WINTER 2010 STYLE GUIDE
Produced in association with
Grazia advertiSinGWhy advertise? Grazia middle east offers fashion, beauty and lifestyle brands the opportunity to align themselves with a locally published, world-class magazine that truly reflects their brand personality and values. and with its unique appeal Grazia middle east puts fashion, beauty and lifestyle brands in front of the people that matter: high-spending, fashion conscious women who want to read about the latest trends and styles.
Grazia middle eaStadvertising siZes
FULL PAGE
Type: 216mm x 280mm
Trim: 226mm x 290mm
Bleed: 236mm x 300mm
DPS
Type: 442mm x 280mm
Trim: 452mm x 290mm
Bleed: 462mm x 300mm
Grazia middle eaStadvertising rates
PLACEMENT DHS
Full Page 22,500
DPS 37,000
OBC 50,000
IBC 29,500
IFCP 50,000
IFCS 72,000
First DPS 44,400
Second DPS 42,550
Third DPS 40,700
Opposite Contents 33,000
Opposite Editors Letter 37,000
Reverse Gatefold 110,000
Advertorial/Competition Full Page & DPS rate card + 50% 27,000
Right Hand Pages in 1st 50% 30,000
Opposite Fashion/Beauty Chart 33,000Please note that all advertising copy for Grazia middle east must be received no later than midday on the Sunday before publication goes on sale.
next week’s fashion, this week!
out every wednesday.
Publisher alia fawadtel: +971 4 4443 249
email: [email protected]
ADVERTISINGGroup Commercial Director vidhya thiagaranjan
tel: +9714 4443 747email: [email protected]
Commercial Director Joseph Khourytel: +971 4 4443 584
email: [email protected] Sales Manager Charlotte hollands
tel: +971 4 4443 648 email: [email protected]
MARKETING & EVENTSMarketing & Circulation Director debra Campbell
tel: +971 4 4443 236 email: [email protected]
Head of Marketing Sarah lucastel: +971 4 4443 171
email: [email protected] of Events nicky barr
tel: +971 4 4443 681 email: [email protected]
PRODUCTIONProduction Coordinator liju Cheruvathur
tel: +971 4 4443 401 email: [email protected]
Published by itP Consumer Publishing ltdtel: +971 4 444 3000
www.itp.com