graphics to service design at design stuff cardiff
Post on 21-Oct-2014
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DESCRIPTION
Michelle Rose-Innes journey from graphic to service design And a lil' bit about Business Model Canvas, to see the tool fully visit: businessmodelgeneration.comTRANSCRIPT
from graphic design to service design
!!!
World !
Slave Trade !
Outback !
Aboriginals !
Leprosy !
Manics !
Frankie !!!!!
Graphic Designer !
Service Designer
good at drawing!!
Design
‘Thinker’
T-shaped
Credit: Tim Brown IDEO
Double Diamond
brief solutions
disco
ver
discover
define
defin
e
deve
lop
develop
test
deliver
delive
r
hmm... services can be designed
Touch Points
User journey
Personas
Experience
Ethnographic Tools
Service Pain
You think you know your customers??
!!
Mark Twain once wrote !
"supposing is good, but finding out is better"
Know your customers Understand their values
Join them on their journey Improve / change service
brand = service
Card sets for user journey maps
service design??? !!
most people don’t know what it is! !
most don’t think they need it !
most don’t have a budget for it !
most can’t see what impact it has
oh yeah I get it... you’re ‘lean’
oh yeah that’s ‘agile’
but you are graphic designer!
Past Present Future
What doyou wantto achieve?
Pre-Service Present Service Post-Service
TouchpointJourney
Key Partners Relationships
Key Activities Helpfulness
Value Propositions Customer Segments Channels Brand
DESIGN THINKING
from this…
I want to speak to
[email protected] 02921 202250
!roseinnesdesigns.com
insightservicedesign.com !
@roseinnes @insightSD