graphic messaging guidelines - vida volunteer · - change the colors of the logo ... the full color...
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About usBrand Identity Manual- Vida Volunteer 2
Mission
Vision
Our Values
To positively impact the quality of life in underserved communities while o�ering volunteers a life changing experience.
Healthier Communities
Team Work
Working professionally to achieve our vision
Caring
Concerned for our communities and
taking action for their well-being.
Accountability
Being responsible for our actions and
committed to honesty and transparency.
Passion
We love what we do!
Diversity
We embrace and celebrate our
di�erences.
Logo
Proportions
HH
HH H
When using the logo together with other graphic elements, please keep an empty a space around it that matches the size of a capital letter H on each side of the logo. Other graphic elements or text can be placed next to the logo as long as the distance and dimensions are respected. The same H proportion should be kept between the graphic element and the text in the logo.
Brand Identity Manual - Vida Volunteer 4
Logo
Proportions
HH
HH H
When using the logo together with other graphic elements, please keep an empty a space around it that matches the size of a capital letter H on each side of the logo. Other graphic elements or text can be placed next to the logo as long as the distance and dimensions are respected. The same H proportion should be kept between the graphic element and the text in the logo.
Brand Identity Manual - Vida Volunteer 4
LogoDont´s
Please do not modify the brand in any way. None of the presented ways are permited. Neither the graphic or text element should be repositioned in any form.
Also avoid:
- Rotate or change the direction of logo- Create a logo animation- Change the colors of the logo- Eliminate or replace any part of the logo- Add special effects to the logo ( shadows on letters, etc. )- Repositioning characters or changing the logo font
X XX
When the logo is used over some colors it becomes hard to read. Therefore you should not placethe full color version of the logo on any of the colors shown above or any of their di�erent shades . Please use the white version of the logo .
Brand Identity Manual - Vida Volunteer 5
LogoDont´s
Please do not modify the brand in any way. None of the presented ways are permited. Neither the graphic or text element should be repositioned in any form.
Also avoid:
- Rotate or change the direction of logo- Create a logo animation- Change the colors of the logo- Eliminate or replace any part of the logo- Add special effects to the logo ( shadows on letters, etc. )- Repositioning characters or changing the logo font
X XX
When the logo is used over some colors it becomes hard to read. Therefore you should not placethe full color version of the logo on any of the colors shown above or any of their di�erent shades . Please use the white version of the logo .
Brand Identity Manual - Vida Volunteer 5
LogoDo´s
The logo should always be used horinzontaly, so that the graphic element is located to the left of the text. The logo can be used in full color over a white or black background. When used over other colors the logo should be used in its white version to ensure the correct contrast.
When the logo is used over blue, green and yellow tones, please use the white version of the logo. The permited colors are presented in pages 13 and 14.
Brand Identity Manual - Vida Volunteer 6
FontsBrand Identity Manual - Vida Volunteer 7
Titles
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Subtitles or Important Text
Myriad Pro Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh�klmnopqrst�wx�
Lobster 1.3
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Myriad Pro Condensed
FontsBrand Identity Manual - Vida Volunteer 8
Texts
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Other accepted for desing
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Blanch Caps
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Lato
ColorsBrand Identity Manual - Vida Volunteer 9
Organizational Colors
HEX#: 10abdfPANTONE: 2995CMYK: 73-16-0-0RGB: 16-166-223
HEX#: 81bc41 PANTONE: 360CCMYK: 55-3-100-0RGB: 129-188-65
HEX#: eeda20PANTONE: 604CCMYK: 9-7-96-0RGB: 238-218-32
ColorsBrand Identity Manual - Vida Volunteer 10
Secondary Colors
When to use them• For differentiation of information if 2+ sections• Title colors• Supportive backgroung colors• Charts or infographics
How to use them• Always use up the organizational colors first• Never use the secondary colours on their own• Start with the greens, then yellows, �nally orange
ColorsBrand Identity Manual - Vida Volunteer 11
Secondary Colors/Especi�cations
HEX#: 5d7e95PANTONE: 5415CCMYK: 68-43-30-4RGB: 93-126-149
HEX#: 6ca438PANTONE: 7737CCMYK: 64-15-100-2RGB: 108-164-56
HEX#: e1e61ePANTONE: 388CCMYK: 16-0-96-0RGB: 225-230-30
HEX#: �b546PANTONE: 1365CCMYK: 0-34-80-0RGB: 225-181-70
HEX#: 25b3b7PANTONE: 631CCMYK: 72-5-31-0RGB: 37-179-183
HEX#: 6cc049PANTONE: 360CCMYK: 61-0-96-0RGB: 108-192-73
HEX#: �e800PANTONE: 803CCMYK: 0-5-97-0RGB: 255-232-0
HEX#: �8f12PANTONE: 1495CCMYK: 0-54-95-0RGB: 255-143-18
ColorsBrand Identity Manual- Vida Volunteer 12
Background Colors
HEX#: ���PANTONE: 663CCMYK: 0-0-0-0RGB: 255-255-255
HEX#: 000000PANTONE: 6CCMYK: 0-0-0-0RGB: 100-100-100
HEX#: 1d4189PANTONE: 7687CCMYK: 100-86-15-3RGB: 29-65-137
HEX#: 545759PANTONE: 425CCMYK: 65-56-55-29RGB: 84-87-89
When to use them• As background for the logo•As background for merchandising materials
How to use them• Either white or full color version of the logo
ColorsBrand Identity Manual- Vida Volunteer 12
Background Colors
HEX#: ���PANTONE: 663CCMYK: 0-0-0-0RGB: 255-255-255
HEX#: 000000PANTONE: 6CCMYK: 0-0-0-0RGB: 100-100-100
HEX#: 1d4189PANTONE: 7687CCMYK: 100-86-15-3RGB: 29-65-137
HEX#: 545759PANTONE: 425CCMYK: 65-56-55-29RGB: 84-87-89
When to use them• As background for the logo•As background for merchandising materials
How to use them• Either white or full color version of the logo