enter

portfoliojyotika bindra

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contents

illustration

cards

calligraphy

typography

type design

poster design

symbol design

logo and logotype

stationery design

branding

advertising

packaging

instruction design

interaction design

publication desion

photography

other works

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Illustration

Breif

To select a topic like LOVE se-lected by me.Make a layout for it. Keep the ele-ments constant and make variations in layout

layouts

Main Layout

Variations in Layout

Love2 3

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colo

r pe

ncil

posterpaints

pen &ink

Illustration still life

pencil

post

erpa

ints

posterpaints

Illustration nature and landscape

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Illustration story book Illustration others

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cards

Brief

To try out writing on a grid and show our handwriting skills

calligraphy

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playing

with

weights

rusticascriptt

typefacedesign

digitalstylizing

typography type design

To design a Hindi typeface for outdoor purposes

The name of the font designed is DW CARDON BT

Breif

Refinements

Application

Complete Set

Exploration

Objective

To design a typrface

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digitalyrendered

poster on greenery

handrendered

poster onrock music

poster onwater problem :leaving taps open

poster for a campaign for use of bicycle promotion since they are ecologicaly more beneficial

poster design poster design

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Logo for Singla Industrial Corporation

a rice mill

Logo andlogotype for

Makeoverthe design firm

Logo forShoe Design

Logo forArrow Design Studio

Logo andlogotype for

MakeoverKenyan Fashion brand

THEDESIGN FIRM

Ken

yan

Fash

ion

Kenyan Fashion

THEDESIGN FIRM

logo and logotypeSeries

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gvn

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sdnv vsfkjd

gvn

dcasdkjcfnjsdnv vsfkjdgvn

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Settings Audio

Video

Audio Effects

Playlist

Breif

1 Taking any identity and redesigning it.

2 Keeping the same identity suggesting alternate design for it. 3 Making a series of same identity keeping the identity type as same.

4 Making the same identity in other diffrent identity types.

vlc icon

D e s i g n S t u d i o

symbol design vlc

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envelopewith and

without window

visiting cardhorizontal and vertical

letter headmain and continous sheet

stationery design makeover

Breif

Explorations

VisitingCard

Letterhead

A live project done for a small firm of mumbai named fission entertaintment.

The client wanted the logo to be like a party and entertaintment sector logo and wanted use of bright colours.

branding Fission entertaintment

Final

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Process

Selecting a brandResearch

SurveySetting goals

Deciding medias of promotion

Branding medias Design developments

PrototypingRefinining

Final Protypingbrochure

price tag

To promote and bring up a sub brand of ZODIAC to its level keeping in mind the USP and target of the brand.

Breif

Objective

To select a brand and do branding for it

hand bag

branding advertising big bazaar mega saleoutdoor

Indo

or

sale

iden

tity

ScopeIts an every year sales time wherein big bazaar ends up with one of the maxi-mum sales of the year. The campaign would further add to the same intrests and catch more customers

ObjectiveAttract attention Stimulate interest Create a desire Bring about action 18 19

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Process

Breif

Objective

Concept

To select a brand and redesign its packaging or label.

To evolve brands and differentiate to create choice.To create preferences through packaging.

The graphics on the chocolate wraper would be in the form of prints with motifs depicting respective culture or indication to the countries to which the flavor belong to.Also the labels for respective flavors..

Selecting a product packagingResearchSetting goals Generation of ConceptsSelecting a conceptDesign developmentsSelecting designs PrototypingRefininingFinal Protyping

packaging Ferrero

packaging for Indian flavor

Secondary packaging for Colombiana flavor

label for all f lavorsstickers forall f lavors

wraping pap

er for d

iffere

mt flav

ors

FERREROIndica

FERREROAfrikaans

FERREROColombiana

FERRERORuski

Breif Objective Concept

To select a brand and redesign its packaging or label.

To learn how a brand establishes its label or packaging by relating it to various criterias like ingridients inside, transportation, target audience, brand value etc.

The design has oranges slices which portray the flavor of the drink. The drink is a product for the youth and wants to bring the fun, fizz, splash effect in the youth life. Thus the bubbles, splashes

Process

Existing Initial Concepts

Final Concept Rendering

Final Label

R R

PP

H

chosing a brandresearch

understanding brands needstarget audience

initial conceptschosing final concept

refiningrendering

prototype

R R

PP

H

etc have been used. As it is carbonated drink the bubbles also show the carbon effect. The drink is enjoyed the best when it is cold so the ice depicts its icy and coldness. Even the color scheme that would be used would give the flavor of the drink.

packaging Fanta

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icons representingraw materials

icons representingpreparing mixture

icons representingserving requirements

icons representingcooking method

Icons for how to make an omelette based on instructions

instruction design

Breif

To develope a system to solve students problem of our college

Affinity mappingquestionaire makinguser surveyuser analysis personaprimary group scenario writingnavigation chartpaper prototypinglow fideility prototyping

some templates

process

interaction design intranet

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Welcome Screen

Loading screen

Shopping Section 1

Mode of payment

Login or sign up

list of current purchase

Suggestions

cash card

list 1 list 2 list n

Product 1 Product 2 Product n

Section 2 Product 1 Product 2 Product n

Section n Product 1 Product 2 Product n

Member account

current list member details previous purchases

gifts and vouchers

INFORMATION ARCHITECTURE

interactivitydesign

chosing a brand task analysisstory boardpersona

place for kioskscenario

interactivity designinformation archietecture

paper prototyping

Name: Mr Oberoi

Age: 42 years

Resides in a posh area

Quiet comfortable with the latest technology

Works throughout the week

Has two children studying in school

Both are a bit pampered

Does not like small and congested areas

Time is equal to money for him

Gets frustrated by the end of the day

Prefers to be a credit user

“will I be able to convert this minute of mine into money”

PERSONA

Interactivity Design

Enter Reliance fresh

Take a kart

Put in the kart

Continue

with product

Do you wish to shop more

Pay bycash or card

By debit

or credit

Make payment

Finish

Do youwish to avail kart service

Selecting a section

Selecting a product

yesyes

yes

yes

no nono

no

no

card cash

proc

ess

pape

rpr

otot

ype

persona

informationarchitecture

task analysis

Breif

To chose a brand and make a kiosk system

ObjectiveTo define a segment of customer, understand the problems and develope a system which provides them a betterexperience.

Interaction design kiosk

Paper Prototyping

Final Prototyping Concept

ObjectiveTo understand different user and define a user segment.To understand the problems of that user segment.To design an interactive application on the basis of the problems faced.To provide users a better experience.To focus on the graphics part of the user interaction

A photo album serves the following purposes:

Is a collection of photosBrings back memories

Documentation of important works

Documentation of important events

Interaction design photo album

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punjabim

agazine Nat

iona

l G

eog

raph

ic

publication designpublication design newspaper magazine

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photography

Case Studies T Shirt Design Web Design

Children’s books illustration

Graphics for children’s products, advertisements and books

Symbiosis Center of Management in HumanResource Developement

To learn basics of dreamweaver, made a website for Mahindra as a college assignment

other works

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Thank you