student work. fall 2012. utpa graphic design ii
DESCRIPTION
Student work. Boley corporate design manualTRANSCRIPT
boleyW H E R E T H E A C T I O N I S !
C O R P O R A T E D E S I G N M A N U A L
C O N T E N T S
1. INTRODUCTION
2. CORPORATE IDENTITY
LOGO
COLORS
FONTS
3. PRINTED MATERIAL
LETTERHEAD
ENVELOPE
BUSINESS CARD
4. ONLINE COMMUNICATION
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I N T R O D U C T I O N
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I N T R O D U C T I O N
1 . I N T R O D U C T I O N
This design manual was created to formulate the guidelines for the Boley brand design. It has been proven that the brand for a company is its most valued component, as this gives the backbone for the corporation. Customers value a brand that is both true to its origins and consistent with the time, as this creates the trust between consumer and company. If a company loses its brand, we run the risk of losing customers.
Corporations must also differentiate itself from other companies and brands, as we must stand out above the rest. The dynamic, unique and current design of a company’s logo is its best chance to be distinguished among the rest.
The guide among the following pages will assist the company in remaining consistent with the Boley brand and ensure the correct image is projected.
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C O R P O R A T E I D E N T I T Y
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2 . C O R P O R A T E I D E N T I T YL O G O
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
The Boley logo should be used at a business level on all envelopes, letterheads and business cards and for advertising purposes on all Boley ads, brochures, posters, inserts, and products.
Specific examples on how to use the logo are described on the following pages.
Whenever the logo is applied on business material
that is not printed on the Boley official Letterhead
(eg: a form, document or report)The logo must be
spelled out fully.
The symbol must be left justified to the name.
C O R P O R A T E I D E N T I T Y - L O G O
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boleyW H E R E T H E A C T I O N I S !
Wordmark Shape
2 . C O R P O R A T E I D E N T I T YL O G O
boleyW H E R E T H E A C T I O N I S !
No maximum size is defined for the usage of the logo, however, to ensure clarity, the minimum width should be no less than 0.5”.
2”
1.75”
1.5”
1”
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
0.75” boleyW H E R E T H E A C T I O N I S !
0.5” boleyW H E R E T H E A C T I O N I S !
C O R P O R A T E I D E N T I T Y - L O G O
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C O R P O R A T E I D E N T I T Y - L O G O
2 . C O R P O R A T E I D E N T I T YC O L O R S
boleyW H E R E T H E A C T I O N I S !
The Boley corporate colors are red, purple and orange. Making a combination with a Multiplytransparency between them.
Pantone 179 C Pantone 676 C Pantone 1375 C
Logo ReversedThe logo or symbol may be reversed on any back-ground color provided.
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
C O R P O R A T E I D E N T I T Y - C O L O R S
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2 . C O R P O R A T E I D E N T I T YF O N T S
The Boley corporate fonts are “Merit” and “Gill Sans MT.”
MeritabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$
Gill Sans MTabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$
Gill Sans MT ItalicabcdefghijklmnopqrstuvwxyzA B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890,.;:-!/()?%*$
Gill Sans MT BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$
Gill Sans MT Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890,.;:-!/()?%*$
C O R P O R A T E I D E N T I T Y - F O N T S
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P R I N T E D M A T E R I A L
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3 . P R I N T E D M A T E R I A LL E T T E R H E A D
The Boley corporate letterhead must be simple.
boleyW H E R E T H E A C T I O N I S !
July, 26, 2012
Units 1B & 2B, 10/F, Tower 2, South Seas Centre75 Mody Road, Tsimshatsui EastKowloon, Hong Kong.
Dear Mr. Stiefiel,
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA
Tel: (909) 993-5868 Fax: (909) 993-5869 Email: [email protected] www.boleycorp.com
0.5” 0.5”
0.5”
1.5”
1.5”
0.5”
0.25”
0.5”
Letterhead size:Standard Letter(8.5” x 11”)
Margins:Left: 0.5”; Right: 0.5”;Top: 0.5”; Bottom: 0.25”.
Logo width: 1.25”
Footer: Gill Sans MT 9 pt
Date: Gill Sans MT 8 pt
Contact: Gill Sans MT 9 pt
Bulk Text: Gill Sans MT 12 pt.
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P R I N T E D M A T E R I A L - L E T T E R H E A D
3 . P R I N T E D M A T E R I A LL E T T E R H E A D
The Boley corporate letterhead must be simple.
boleyW H E R E T H E A C T I O N I S !
July, 26, 2012
Units 1B & 2B, 10/F, Tower 2, South Seas Centre75 Mody Road, Tsimshatsui EastKowloon, Hong Kong.
Dear Mr. Stiefiel,
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USA
Tel: (909) 993-5868 Fax: (909) 993-5869 Email: [email protected] www.boleycorp.com
0.5” 0.5”
0.5”
1.5”
1.5”
0.5”
0.25”
0.5”
Letterhead size:Standard Letter(8.5” x 11”)
Margins:Left: 0.5”; Right: 0.5”;Top: 0.5”; Bottom: 0.25”.
Logo width: 1.25”
Footer: Gill Sans MT 9 pt
Date: Gill Sans MT 8 pt
Contact: Gill Sans MT 9 pt
Bulk Text: Gill Sans MT 12 pt.
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P R I N T E D M A T E R I A L - L E T T E R H E A D
3 . P R I N T E D M A T E R I A LE N V E L O P E
The Boley corporate envelope must be clean and simple, following the letterhead style.
Envelope size:3 5/8” x 6 1/2”
Margins:Left: 0.5”; Top: 0.5”.
Logo width: 1.25”
Address: Gill Sans MT7 pt.
boleyW H E R E T H E A C T I O N I S !
USA Head OfficeBoley Corporation14042 Central AvenueChino, CA 91710 USATel: (909) 993-5868 Fax: (909) 993-5869
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P R I N T E D M A T E R I A L - E N V E L O P E
3 . P R I N T E D M A T E R I A LB U S I N E S S C A R D
Business Card size:3.5” x 2”
Margins:Left: 0.5”; Right: 0.5”Top: 0.5”; Bottom: 0.10”
Logo width: 1.5”
Employee Name: Gill Sans MT 12 pt.
Title: Gill Sans MT 9 pt.
Contact: Gill Sans MT 6.41pt.
Boley Name: Mirat 29.76 pt. Address: Gill Sans MT 6.41 pt.
USA Head Office Boley Corporation 14042 Central Avenue Chino, CA 91710 USATel: (909) 993-5868 Fax: (909) 993-5869
www.boleycorp.com
Carlos PerezPresident
boleyW H E R E T H E A C T I O N I S !
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P R I N T E D M A T E R I A L - B U S I N E S S C A R D
O N L I N E C O M M U N I C A T I O N
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4 . O N L I N E C O M M U N I C A T I O N
Logo Regular Logo Reversed
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
boleyW H E R E T H E A C T I O N I S !
LogoOn the homepage the logo should be placed at the top left corner, in regular or reversed color. There should be at least 15 pixels of space surrounding it on all sides.
FontsGeneric fonts Arial, Arial Italic or Arial Bold are to be used.
ColorsThe Hexadecimal values of the Boley online corporate colors are:
Red: #FF3333Purple: #9E1F63Orange: #F7931EWhite: #FFFFFF
Red (Pantone 179 C)
hex value #FF3333
Purple (Pantone 676 C)
hex value #9E1F63
Orange (Pantone 1375 C)
hex value #F7931E
White
hex value #FFFFFF
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O N L I N E C O M M U N I C A T I O N
carlospérezgraphic design