graphic design in kenya
TRANSCRIPT
Graphic design is sometimes called communication design, as people love to say, graphic designers communicate in graphics, if that is the best way to put it. Graphic design in Kenya has taken shape as everyone now recognizes it importance. It is the practice of planning and projecting ideas with visual and textual content. It includes images, words and graphics.
It is actually possible to survive on freelance graphic design in Kenya but it is not easy, especially if you haven’t gone to school to study graphic design. The following tips will help you in your quest to become a freelance graphic designer in Kenya:
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There are people who learn things that they are interested in by themselves. That is actually a good thing because you get to enjoy the discovery journey. However, when you want to make a living out of graphic design in Kenya, you need to go to school for it and learn as much as you possibly can. It doesn’t matter if you are going to end up as a freelancer. You can decide to have a short term certificate program or a long term degree course for your study of graphic design, the choice is entirely yours. It solely depends on your budget and time at your disposal.
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You might be having a rough idea on what graphic design is all about but enrolling in school will help you perfect your knowledge in the same. You need to have knowledge of the primary programs that are used in graphic design. Programs like Adobe Photoshop, Illustrator, InDesign and many others must be at your fingertips as those are some of the programs you will be using every day. But again everyone has a favourite and you will definitely be having a favourite program. Work towards being proficient in using it.
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Once a graphic designer always a graphic designer and if there is one thing that you must always keep in mind is the changing trends that occur each day. Be keen on new trends and breakthroughs in your line of profession. Read widely from magazines, newspapers, and the internet to check up any types of designs that have just come up or those that are popular. Do not let yourself become out of touch.
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Venturing into graphic design in Kenya is a good thing but one thing you have to keep in mind is the fact that there will always be competition. More so to a freelance graphic designer, your competition is majorly the big companies. You have to find out what makes you stand out and flaunt it to your clients. This will make them stick with you. Your forte might be lower prices, faster turnaround time or better customer service. Whatever it is, find it and work with it to your advantage.
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Once you have done all the above and figured out what you are going to do and how you are going to execute it, it is now time to market yourself. Put your own design talents to the test here and create your own brochures and posters that will help with the marketing. You can also join social groups in your neighborhood and dish out your business cards to the new people you meet there. Word of mouth is also a marketing strategy; tell people what you do, ask your friends to tell their friends. Go on all social media platforms. Do anything you can to get your name out there.
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For more information please visit www.predon.co.ke
www.predon.co.ke