for my concept i picked up the idea of a puzzle and a constructed type.

the triangles are a result of the development of m

y logo-type. the colors are

limited to the cm

yk-color-model and w

hite was used w

here it was necessary

to increase the contrast. i picked these colors because it‘s a characteristic

of the graphic design jobs. they use the model freq

uently for print-works.

as a typeface for textblocks and copy i‘ve chosen the itc avant garde gothic

std automatically after finishing the a of the logo, w

hich strongly reminded

me of the a in the avantgarde display - type. the idea of the puzzle influences

especially the design of the information - plates used in the exhibition

to put the title of the work and nam

e of the artist on them next to

the exhibits. furthermore the design for m

e has something of a

movie/cinem

a - announcement from

new york‘s theatres.

my

thir

d task

was

the d

esig

n of t

he exhib

ition

in e

sad 2

009. s

o i had to

dev

elop

a logo a

nd

the m

ood of t

he exhib

ition.

this

inclu

ded c

o-

lors,

typo

graphy

and form

s. in

my

case a

lso

compo

sitio

n.

the poster (594x400m

m)

the invitation (280x280m

m)

close

d backsid

e

frontside w

ith opened back

opened backside

the ½page ad (270x180m

m)

the catalogue (120x105mm

)

backside and frontcover

fir

st p

ag

e

the catalogue (120x105mm

)

conte

nt and c

opy

right

intr

oductio

n-pag

e

the catalogue (120x105mm

)

exem

plary

pag

es fo

r stu

dent‘s

wo

rks (in

cludin

g a

brief

des

criptio

n of t

he pe

rson)

the catalogue (120x105mm

)

cover-pages for the single courses

index-page

the website (1600x900px)

the website of the exhibition includes this homepage, with a tag-like navigation for the nine courses. moreover it includes a navigation via thumbnails on the bottom of the page. the logo on the left upper corner, a regular main navigation on top of the page and the magenta-coloured back-button on the right middle of the page always maintain. in the later course of the website-browsing the thumb-nail - navigation is used for the single students of one course. the navigation-points of this thumbnails move up to the yellow a-stroke when a student is indivi-dually introduced. on these pages the students are presented by samples of their works, a portray and a short information-textblock on his/her life and works.

the website (1600x900px)

the website (1600x900px)

the signs (proposal)

the names (proposal)

this name-plates under the works of the students can also be used as business-cards, that interested visitors can take away as a memory of the exhibition and - in case of talent-scouts - as a reference for later employing calls or castings.

the maker

copyright © 2009fabian simonesad - logo ®

the whole catalogue was printed in cmykcyan, magenta, yellow, black

no other colors were used to finish the bookthe font used for all texts, headlines and notes is

itc avant garde gothicprinted for the school of fine arts and design

all rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or be transmitted in any form or by any means, electronical,

photocopying, or otherwise, without written permission of the publisher.