1. A Day in the Life of a CandidateJames BasbasAltos Marketing

2. Location-Based Service A Location-Based Service (LBS) is aninformation or entertainment service, accessiblewith mobile devices through the mobilenetwork and utilizing the ability to make use of thegeographical position of the mobile device Foursquare, Facebook, & Google Places 3. Foursquare Created in 2009 Users can check in to businesses or events toearn rewards 10 million users Top users Newt Gingrich: 3,892 followers Mitt Romney: 2,835 followers Rick Perry: 1,025 followers 4. Potential: Partnership with NBC 5. Facebook 600 million users More likely to vote Twice as likely to attend a political meeting 57% more likely to try and influence someones vote 43% more likely to vote Top Candidates 6. Facebook "Like"sBarack Obama 24,330,276Mitt Romney 1,263,990Ron Paul673,859Michelle Bachmann 460,261Newt Gingrich 224,027Rick Perry180,058Gary Johnson146,741Rick Santorum 41,430Jon Huntsman30,686Buddy Roemer10,912Fred Karger 831 7. How You Can Use Facebook Campaign Contact Information Phone numbers E-mail addresses Office locations Online Events Candidate Appearances New advertisements 8. Twitter Statistics 106 million total users 200 million tweets sent per day 87% of all people are aware of Twitter 27% login everyday 37% login via a mobile device 9. How You Can Use Twitter Search 10. How You Can Use Twitter Search Hashtags 11. #fitn 12. How You Can Use Twitter Search Hashtags Lists 13. How You Can Use Twitter Search Hashtags Lists Top Candidates 14. Twitter FollowersBarack Obama11,711,292Newt Gingrich 1,385,367Mitt Romney 218,780Ron Paul148,854Rick Perry111,298Jon Huntsman 66,398Rick Santorum52,311MichelleBachmann 36,170Gary Johnson 17,627Buddy Roemer 11,450Fred Karger 2,977 15. Thank You Questions?For all information & links from this presentation,please visit http://blog.jamesbasbas.com/gsa