A Charitable ConfectionHosted By Grandbaby Cakes

Sponsorship Opportunites Friday, April 25, 2014

Chicago, IL

Chicago Urban Arts Society, Chicago, IL

A Charitable Confection is an annual chic bake sale and cocktail party, hosted by popular desserts/baking blog Grandbaby Cakes, that is geared towards

raising funds for a worthy cause. The event provides an opportunity to showcase Chicagos top bakeries and pastry chefs treats in a stylish soire while also creating awareness and generating support for a charity.

In its inaugural year, proceeds from A Charitable Confection 2014 will benefit Project Orange Tree. Project Orange Tree is an awareness organization that focuses on educating youth about violence and its roots (structural violence). It is completely ran by teens of Chicago through the Lupe Fiasco Foundation. The color orange is used because hunterswear the color to warn other hunters not to shoot. They took that same concept and applied it to the violence in Chicago. They used the tree because it represents both life and shelter.

A Charitable Confection oers a truly integrated marketing partnership for select brands to associate with philanthropic organizations and connect with a distinguished, targeted audience.

What: A Charitable Confection is set to become the most trend-forward food event in Chicago. Approximately 300 guests will enjoy desserts from the citys top bakeries and industry experts. Who: A demographic of culturally engaged trend-setters and tastemakers between the ages of 25-45. Invited guests will includelocal celebrities, socialites, media, top culinary talents, dessert enthusiasts, foodies, and popular bloggers.

Why: Funds raised will go specially towards a new project called Project Oasis. Through this endeavor, Project Orange Tree will purchase land in the urban areas of Chicago to transform into community gardens in food deserts and peaceful areas for surrounding youth.

Grandbaby Cakes (www.grandbaby-cakes.com) is a dessert/baking blog, by Jocelyn Delk Adams, dedicated to inspiring a new generation to enjoy the tradition of baking and not feel guilty about loving dessert. Named in honor of Jocelyns grandmother, the blog features modern and trendy twists on classic recipes, product giveaways, sponsorships, and interviews

with the pastry fields top players.

About Grandbaby Cakes

About Grandbaby Cakes

Jocelyn is currently a featured blogger, recipe developer and brand ambassador for Pillsbury, as well as an online recipe correspondent for Ebony Magazine and the popular blog Six Brown Chicks. Grandbaby Cakes has worked with brands, such as Lush Fresh Made Cosmetics, Chobani, Ninja, Natural Calm, Sams Club, Sur La Table and Driscolls.

With over 60,000 readers per month and online recognition from The New York Times, Yahoo! Shine (winner of the 2012 Holidays Best Recipe Competition), The Kitchn (2013 Homies Finalist for Best Recipe Blog) and more, Grandbaby Cakes has garnered unprecedented growth and exposure to a wide audience, including over 16,000+ social media and site followers, since launching in fall of 2012.

Grandbaby Cakes Demographics & More Stats

Facebook Fans -10,000+

Twitter Followers- 4,500+

Pinterest Followers- 8,500+

Cross Promotional Opportunites

Ebony Magazine Reach Twitter: 90,000+

Six Brown Chicks Reach Twitter: 30,000+

Pillsbury Reach Twitter: 44,000+

Ebony Magazine Reach Facebook: 125,000 +

Pillsbury Reach Facebook: 2 million +

Six Brown Chicks Reach Facebook: 10,000+

DemographicsGender: Women

Education: College Educated

Ages: 25-54

Brand Incentives By sponsoring A Charitable Confection, your company will receive the opportunity to further expose your brand to Grandbaby Cakes followers and supporters while also cultivating relationships with consumers, potential clients, retailers and Chicagos best culinary talents.

We will work with your company to tailor your sponsorship package to deliver key business goals for your brand. We support and encourage creative ideas when it comes to helping you generate desired returns on your sponsorship investment. Brand partners, whether a mom and pop or large corporation, also get the opportunity to engage with audience members on site and receive high prole exposure through:

-Product Samples -On Site Activation Area with Product Engagement -Red Carpet Step and Repeat -Signage

By participating in A Charitable Confection, your brand can gain interactive exposureand strengthen its position as a community partner at a chic Chicago event which showcases local businesses while also supporting charity initiatives.

Marketing Plan

In addition to in-person exposure for your brand at A Charitable Confection, we will also activate an aggressive and compressive PR and Marketing campaign. This is an amazing opportunity to connect your brand with your target demographics.

We will utilize progressive marketing techniques, including but not limited to: Facebook; Twitter; YouTube; Instagram; Eventbrite; local newspaper event listings; plus cross promotional opportunites with the selected charity and Chicagos best culinary talents and local businesses.

Introducing the MegaCakes Sponsor

- Brand is listed as Title Event Sponsor/ Name is always listed rst in all communications

- Brand Category Exclusivity

- Exclusive Press Release Mentioning Sponsors decision to become MegaCakes Sponsor

- Live recorded 2-5 minute interview that lives on brands site & YouTube

- Honorable mention in a separate GrandBaby Cakes recipe video and, if appropriate - a food/liquor/kitchen/magazine sponsor mention

- Dessert / dish with brands name sake (if appropriate) revealed at the event and featured on the blog

- Exclusive photo opportunity with GrandBaby Cakes & Project Orange Tree leadership for use in post-event press release/summation & thank-you email blast

- Three months of 1x/month mentions post-event

- Automatic listing as a ''2015 Sweets sponsor" with all the benets it entails

- All additional perks of being a Grandbaby Cakes sponsor

Sponsorship Opportunities

-Customized on site activation with oppurtunity to interact with key inuencers and high value consumers-Company mention in all press releases, media outreach and social media campaign-Priority logo placement on all marketing collateral and invitations-Prominent logo placement on signage at event-Inclusion in sponsorship groups photo & autographed event group photo for brand promotion-Five (5) tickets to -Corporate gift item inclusion in inuencer gift bags

-Company mention in all press releases, media outreach and social media campaign

-Secondary logo placement on all marketing collateral and invitations

-Four (4) tickets to A Charitable Confection

-Corporate gift item inclusion in gift bags

- Inclusion in sponsorship groups photo & autographed event group photo for brand promotion

Sponsorship Opportunities

-Company mention in social media campaign

-Logo exposure and placement on all marketing collateral

-Inclusion in sponsorship groups photo and autographed event group photo for brand promotion

-Three (3) tickets to A Charitable Confection-Company mention in social media campaign

-Logo exposure on all marketing collateral

-Two (2) tickets to A Charitable Confection

Other Opportunities for Sponsors

In-kind Sponsors Food Donations Beverages Printing Videography Media Partnerships Gift Items

Named In-Kind Sponsors Event Design Sponsor Photography Sponsor Entertainment Sponsor Floral Sponsor Public Relations Sponsor Marketing Sponsor and many more!

Jocelyn is also the Board of Directors Treasurer for Streetfood Artistry, an Illinois not-for-prot corporation committed to supporting art, culture, and food businesses in Chicago by creating a visibility channel that allows for increased consumer engagement, and the lead event producer for its annual summer festival. To learn more about Jocelyns professional experience, visit her at www.jdelkadams.com.

Event Production Jocelyn Delk Adams is a full-time events and communications producer, which places A Charitable Confection in great hands. She most recently served as the Festival and Events Producer at Columbia College for three years where she oversaw production of their largest and most popular event, Manifest Urban Arts Festival, which hosted approximately 30,000 attendees each year. From fairs and PBS tapings to lm screenings and fashion shows, you can guarantee that Jocelyns broad event experience will be a wonderful bonus in insuring the success of A Charitable Confection.

Contact

Belle NarteySupport Your Cause Consultingbelle@inpower2empower.com 312-725-3534

We would love the opportunity to discuss ways your brand can be involved in A Charitable Confection. For more information, please contact:

Please visit us at: www.grandbaby-cakes.com & www.jdelkadams.com

Jocelyn Delk Adams Grandbaby Cakesinfo@jdelkadams.com 708-217-0243

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