GRADFOLIO: USING SOCIAL MEDIA TO SUPPORT RESEARCH OUTCOMESPresentation to Product Investment ForumMarch 1, 2012

A VISION OF STUDENTS TODAY

http://www.youtube.com/watch?v=dGCJ46vyR9o

Distributed Access…

…always on

STATE OF PLAY…

CONTENT AS MEANS TO AN END…

GRADFOLIO AS SANDBOX…

WHAT IT IS…GradFolio: Using Social Media to Deliver

Research Solutions

Content Sets Toolkits

PQDT FT + other PQ ContentSustainability JournalLibGuides, etcSmartBriefFrontier Strategy Group

GradShareRefWorksCOSFile Storage (DropBox)LabArchives (Annotation)Atlas.TI (analysis tools)InterFolio

A folio of tools & content designed to solve research pain points

THREE BUCKETS

Student Life Research Career

PEER GUIDANCE…..PEER INSIGHTS

SHARING AND BUILDING…

Elements of knowledge…

…the raw versus the cooked

Discover…

Trends in ContentConnectionsData sets

Gather…

Sifting, collating, filtering

Create…

Seed into plant

Water into wine

Share…

Teaching, P2P learning, Communities

Collaborative, Dynamic

TAKING THE LEAP…

MANAGING THE BRAND CALLED YOU!

Custom ProfilesCV templatesCareer guidance

WHO DO WE SELL TO…?

We serve librarians with usage statistics but sell analytics to university vice presidents, provosts etc.

From the library… …to the C-suite

GRADFOLIO MONETIZATION

BIG DATA FOR BIG DECISIONS…

INSIGHT FOR…

EVA: EDUCATION VALUE ADD

ACADEMIC USES OF SOCIAL MEDIAhttp://gregmankiw.blogspot.com/2012/02/academic-uses-of-social-media.htmlhttp://chronicle.com/article/Rebooting-the-Academy-12-Tech/130926/

A REAL OPTION…Charter Advisor Series

$60K to $100 K ,all in

A 21ST CENTURY BUSINESS MODEL…

User generated content, gray literature, sharing, collaboration, insight creation