Swinburne College

Diploma of Design (UniLink) Course Code: DP-DES1 CRICOS: 073430G

Unit Outline

GRA20009

20th

Century Design

Teaching Period 1, 2015

Please read this Unit Outline carefully. It includes:

PART A Unit summary

PART B Your Unit in more detail

PART C Further information

GRA20009 20th Century Design Unit Outline Swinburne College, Swinburne University of Technology CRICOS number 00111D Page 2 of 14

PART A: Unit Summary

Unit Code(s) GRA20009

Unit Title 20th Century Design

Duration 14 weeks

Total Contact Hours 70

Requisites:

Pre-requisites Nil

Credit Points 12.5

Campus/Location Hawthorn

Mode of Delivery Face to face / online

Assessment Summary

Project 1: Written Report on Modernist Designer (50%)

Project 2: Oral presentation on Post Modernist Designer (50%)

Aims

This unit provides an introduction to the history of design in the 20th century, introducing students to a range of key designers, movements, innovations and developments such as pioneer modernism, international modernism and postmodernism. It explores aspects of the historical development of design as a creative, cultural and professional practice, while referencing the visual, material and special languages of design: graphics, products, interiors, environments, multimedia, film and animation. Students will gain an understanding of the social, cultural, economic and political role of design, together with the interface of design with the arts, and more significantly with modern technology, materials, production and consumerism.

Unit Learning Outcomes

Students who successfully complete this Unit should be able to:

1. Use effective communication and organisational skills while participating in an interactive e-learning and classroom community.

2. Identify and demonstrate an understanding of key Modern and Post Modern designers, movements, innovations and developments viewed within an international framework.

3. Analyse the emergence of design in the 20th Century and its relationship to socio,

economic and political contexts in societies.

4. Analyse and discuss design works through the development of independent learning skills and an engagement in peer learning.

5. Demonstrate research skills and expanded research methods beyond the web and into the library.

Key Generic Skills

You will be provided with feedback on your progress in attaining the following generic skills:

Fundamental Skills

People Skills

Thinking Skills

Personal Skills

Literacy (including reading & writing)

Communication (including speaking & listening)

Discipline, Vocabulary & Expression

Content

1. Introduction to 20th Century Design

2. Research Methods

3. Visual Analysis

4. Modernist Spatial Environments & Mies Van der Rohe

5. Modernist Utopias & Metropolis

6. 20th Century Typography

7. American Modernism

8. Australian Modernism

9. Modernism in an Asian Context

10. Introduction to Post Modernism

11. Post Modern Architecture & Frank Gehry

12. Droog Design

13. 20th Century Design today

14. Japanese Anime & Princess Mononoke

PART B: Your Unit in more detail

Unit Improvements

Feedback provided by previous students through the Student Survey has resulted in improvements that have been made to this unit. Recent improvements include:

• N/A

Unit Teaching Staff

Name Role Room Phone Email Consultation Times

Diana Haig Unit Convenor TD108 9214 6442 dhaig@swin.edu.au By appointment

Manfred Huber Teacher TD192 9214 8585 mhuber@swin.edu.au By appointment

Learning and Teaching Structure

Activity Total Hours Hours per Week Teaching Period Weeks

Class time 70 hours 5 hours Weeks 1 to 14

Week by Week Schedule

Week Week Beginning

Teaching and Learning Activity Student Task or Assessment

1 Monday February 23

Lesson 1: Introduction to 20th Century Design

Lesson 2: Project 1 - Assignment Briefing

2 Monday March 2

Lesson 1: Modernist Spatial Environments / DVD Screening Lesson 2: Workshop Project 1 written reports

3 Tuesday March 10

Lesson 1: Visual Analysis (requirements etc) Lesson 2: Visual Analysis (practice activities)

4 Monday March 16

Lesson 1: Modernist Utopias Lesson 2: German Expressionism

5 Monday March 23

Lesson 1: Metropolis Screening Lesson 2: Metropolis (visual analysis /discussion)

6 Monday March 30

Lesson 1: American Modernism Lesson 2: Project 1: Assignment review

EASTER BREAK, Thursday 3 April – Friday 10 April

7 Monday April 13

Lesson 1: Australian Modernism Lesson 2: Modernism in an Asian Context

Assessment 1: (50%) Written Report on Modernist Designer

8 Monday April 20

Lesson 1: Introduction to Postmodernism Lesson 2: Project 2 - Assignment Briefing

9 Monday April 27

Lesson 1: Postmodernism in Architecture Lesson 2: Sketches of Frank Gehry Screening

10 Monday May 4

Lesson 1: Postmodernism in Graphic Design Lesson 2: workshop Project 2 oral presentations

11 Monday May 11

Lesson 1: Postmodernism in industrial Design Lesson 2: workshop Project 2 oral presentations

12 Monday May 18

Lesson 1: Project 2 - Oral Presentations Lesson 2: Project 2 - Oral Presentations

Assessment 2: (50%) Oral Presentation on Postmodernist Designer

13 Monday May 25

Lesson 1: Oral Presentations Feedback Sessions Lesson 2: Droog Design DVD Screening /

14 Monday June 1

Lessons 1 & 2: 20th Century Design Today

NO EXAM

Assessment

a) Assessment Overview

Tasks and Details Individual or Group

Weighting

Unit Learning Outcomes that this assessment task relates to

Assessment Due Date

Project 1: Written Report on Modernist Designer

(2,000 words)

Individual 50% 1,2,3,4,5 End of week 7

Project 2: Oral presentation on Postmodernist Designer (10-12 minutes)

Individual 50% 1,2,3,4,5 End of week 12

Assessment 1: Written Report on Modernist Designer

In Week 7 you will be required to submit a 2,000 word written report:

Write a report about a Modernist designer and describe their contribution to the Modernism movement. A list of possible designers will be distributed in class. You must describe how the designer’s work reflects the influence of any modernist design movement that the designer is identified with (for example, the Bauhaus, Constructivism, De Stijl, New Typography, etc).

In addition, you must select two examples of the designer’s work and write a Visual Analysis (minimum 350 words for each design). Include at least one relevant photograph. If you choose to write about an architectural design, it is recommended that you write one longer Visual Analysis (700-800 words) instead of two shorter ones, so that you are able to include sufficient description and analysis. You should also include photographs showing the interior as well as the exterior of the building structure.

Your report should include the following:

Cover Page

Section 1: Profile of your designer (1,000-1,250 words)

Section 2: Visual Analysis x 2 (350-400 words each)

Section 3: Bibliography

Note: Your Cover Page should include your full name, student number, the report topic (name of your designer), subject name, your teacher’s name, and the due date of the report.

For this particular report you are not required to include an introduction or conclusion. Instead, your Designer Profile section should include an introductory paragraph and a concluding paragraph.

Full and correct Harvard referencing (both in-text and bibliographic referencing) is required. Your bibliography should include a minimum of 5 different sources. At least 2 of your sources should be books (e-books are acceptable).

Your written report will be assessed on the following criteria:

Criteria Max Mark Description

Designer Profile

8 This section should provide a clear

overview of the designer’s work and

his/her contribution to the development of

design (i.e. his/her influence).

This section should also mention formative

influences in the designer’s life and/or

training that are relevant to the

development of his/her style.

Key characteristics of the designer’s style

should be clearly identified.

Visual Analysis

Structure:

Introductory paragraph: 1st sentence should

include title of work & date; other sentences

should provide context.

Body: Includes description of the design work

(including materials used); description of

technique; interpretation of meaning / intention

of designer.

Concluding paragraph: Evaluation of design &

its significance (e.g. its influence; any particular

innovations that the design work represents)

10

2 x short VA

(350-400 words),

5 marks

each

or

1 long VA,

(700-800 words),

10 marks

The visual analysis should provide an

insightful response to the design work that

demonstrates knowledge and

understanding of the designer’s body of

work, and of the design’s context.

For full marks, this section should include

excellent description, interpretation and

evaluation. Opinions and general comments

should be supported by specific examples.

This section should also be well organised

(see notes on structure in 1st column on left).

References to Modernist Principles

(in Profile and Visual Analysis sections)

10

Your Designer Profile should mention any

specific Modernist art movements that the

designer was associated with and explain

the movements’ influence on the

designer’s work.

Visual Analysis section(s) must explain how

the design work(s) demonstrate specific

Modernist principles.

Page Design / Layout

Report formatting

10

All illustrations should be correctly labeled,

numbered and sourced. Illustrations should

be of good quality (e.g. high resolution, not

blurry), reasonable size (i.e. large enough to

see relevant details) and well positioned on

the page. Headings & subheadings should

be of consistent style & font size; pages

numbering. Illustrations should be printed

in colour.

Bibliography & in-text referencing

Referencing must follow the Harvard System –

see Swinburne Library guide.

4 This includes the quality of your research

& the reliability of your sources, in

addition to the correct use of the Harvard

system of in-text referencing and

bibliographic referencing.

In-text references are required in body of

report.

Readability / Cohesion

Language

Use of Paraphrasing

4 This refers to your English writing skills,

including your grammar, punctuation and

spelling.

Your vocabulary and the correct use of

relevant design terms is also assessed.

Ideas should be clearly linked and your

writing should be easy to understand.

Structure / Paragraphing

4 Your report should be well organised, with

clear introductory and concluding

paragraphs in each section.

Includes standard paragraph structure and

use of transitional expressions.

Assessment 2: Oral Presentation on Post Modernist Designer

In Week 12 you will be required to give a 10-12 minute oral presentation:

Your oral presentation will be on a Post Modernist designer or design studio and must be

accompanied by PowerPoint. A list of possible designers will be distributed in class. You must describe

how the designer’s work reflects the influence of any design movement that the designer is identified

with or has been influenced by (for example, Deconstructivism in architecture; Grunge, New Wave or

Punk in graphic design). It is important to identify the Post Modernist characteristics in the designer’s

work, and compare and contrast these to modernism.

Include examples of the designer’s work in your presentation. Select one of the works to discuss in

greater depth, so that you can demonstrate your visual analysis skills. You should identify elements of

the designer’s style and explain how the work reflects particular influences and design principles.

If you choose to discuss an architectural design, you should include photographs and/or diagrams

showing the interior as well as the exterior of the building structure.

Questions to consider when you are researching material for your presentation include:

Where and when did the designer work, and what was happening at that time?

What socio (related to society), economic or political events were significant in the time that they worked, and how did these events influence your designer’s work?

What type of work did your designer create and what was significant about it?

What are the key elements/characteristics of the designer’s style?

What were the designer’s key values/ideals (design principles)? In what ways are these values/ideals different from the Modernist movements?

If you choose a design studio as your topic, who were the leaders of the studio?

How did the designer influence the development of design?

Include a bibliography on the last screen in your presentation. Full and correct Harvard referencing is

required. Your bibliography should include a minimum of 5 different sources. At least one of your

sources should be a book.

Finally, in order for you to get a good mark, your presentation must be well structured. It should

include a clear introduction to the topic (the designer or design studio), an outline listing the main

parts of the presentation, 2 or 3 sections in the body of your presentation, and a conclusion

(including a brief summary of the main points, and a concluding comment).

As with any oral presentation, your level of engagement with the audience is very important. Good

eye contact and body language, a friendly and enthusiastic manner, and a clear voice will help you

communicate your ideas and keep your audience interested. You should not be reading from the

screen or from your notes!!

Your oral presentation will be assessed according to the listed criteria in the marking guide below:

Marking Guide - Project 2: Oral Presentation

Student Name: Student No: Date:

Topic - Post Modernist Designer/Studio:

TOTAL MARK: /50

Yes

To

so

me

exte

nt

No

Comments

2

marks

1

mark

0

marks

Introduction Was the introduction clear? Did the speaker explain what would be covered?

Content Was the content interesting and informative? Social/Economic/Political events & influences identified? Key elements/characteristics of style identified? How designer influenced design as a practice identified? Key values identified & compared to Modernism ? Evidence of Visual Analysis used to discuss work Speaker used own words/ showed original thought

Structure / Linking Was the information well structured, with sections linked?

Visual Aids Were the visuals well designed? Were the visuals clear and easy to understand? Were the visuals used well in the presentation?

Conclusion Did the speaker briefly summarise main points? Did the conclusion include a final comment?

Bibliography Bibliography included? Correct referencing in bibliography?

Delivery Did the speaker appear confident?

Was the speaker well prepared?

Did the speaker have knowledge of subject material? Body Language Good eye contact with the audience?

Hand gestures for emphasis & to refer to visuals? Pronunciation/ Pace

Was the speaker’s voice clear?

Were key words pronounced correctly?

Was intonation used well?

b) Minimum requirements to pass this Unit

To pass this unit, you must achieve an aggregate mark for the subject of 50% or more

In determining the final results of students in marginal categories (eg: pass/fail, or pass/credit), emphasis will be given to attendance and level of participation in classroom activities (e.g. discussion).

c) Examinations

There is no exam in this unit.

d) Submission Requirements

Assessment 1: Written Report

Written reports must be submitted through the Blackboard assessment submission system (Turnitin). In addition, you are required to submit a hard copy of your report.

An Assessment Cover Sheet must be submitted with the hard copy of your written report. The standard Assessment Cover Sheet is available from the Current Students web site (see Part C).

Assessment 2: Oral Presentation

Provide your teacher with a copy of your PowerPoint presentation on day of your

presentation.

Please ensure you keep a copy of all assessments that are submitted.

e) Extensions and Late Submission

Assessment due dates are published in Unit Outlines at the start of the teaching period and will not normally be extended except where students had their studies adversely affected by acute illness, misadventure or other extraordinary cause or circumstance reasonably beyond their control. Students who need to request an extension of time to the due date for a piece of assessment should contact their Unit Convenor directly to discuss their circumstances.

Late Submissions - Unless an extension has been approved, you cannot submit an assessment after the due date. If this does occur, you will be penalised 10% of the assessment’s worth for each calendar day the task is late, up to a maximum of 5 days. After 5 days a zero result will be recorded.

f) Referencing

To avoid plagiarism, you are required to provide a reference whenever you include information from other sources in your work. Further details regarding plagiarism are available in Section C of this document.

Referencing convention required for this unit is Harvard referencing style.

Helpful information on referencing can be found at http://www.swinburne.edu.au/lib/studyhelp/harvard-quick-guide.pdf

g) Groupwork Guidelines

N/A. All assessment tasks in this unit are individual assessment tasks.

Required Textbook(s)

No textbooks need to be purchased for this unit.

Recommended Reading Materials

The Library has a large collection of resource materials, both texts and current journals. Listed below are

some references that will provide valuable supplementary information to this unit. It is also recommended

that you explore other sources to broaden your understanding.

In addition, the 20th

Century Design shell on Blackboard is regularly updated with new materials and

useful links. All lecture notes and classroom handouts for this unit are uploaded on Blackboard.

Access is available via http://ilearn.swin.edu.au.

Recommended books include:

Blackwell, L 2004, 20th Century Type, Laurence King Publishing, London.

Byars, M 2004, The Design Encyclopedia, Museum of Modern Art & Laurence King, New York.

Eskilson, S 2007, Graphic Design: A New history, Laurence King Publishing, London

Gorman, C (ed.) 2003, The Industrial Design Reader, Allworth Press & Design Management Institute, New York.

Forty, A 1992, Objects of Desire: Design and Society Since 1750, Thames and Hudson, New York.

Student Charter

Please familiarise yourself with Swinburne’s Student Charter. The charter describes what students can reasonably expect from Swinburne in order to enjoy a quality learning experience. As students contribute to their own learning experience to that of their fellow students, the charter also defines the University's expectations of students.

Student behaviour and wellbeing

Swinburne has a range of policies and procedures that govern how students are expected to conduct themselves throughout the course of their relationship with the University. These include policies on expected standards of behaviour and conduct which cover interaction with fellow students, staff and the wider University community, in addition to following the health and safety requirements in the course of their studies and whilst using University facilities.

All students are expected to familiarise themselves with University regulations, policies and procedures and have an obligation to abide by the expected guidelines. Any student found to be in breach may be subject to relevant disciplinary processes. Some examples of relevant expected behaviours are:

Not engaging in student misconduct

Ensuring compliance with the University’s Anti-Discrimination, Bullying and Violence and Sexual Harassment requirements

Complying with all Swinburne occupational health and safety requirements, including following emergency and evacuation procedures and following instructions given by staff/wardens or emergency response.

In teaching areas, it is expected that students conduct themselves in a manner that is professional and not disruptive to others. In all Swinburne laboratories, there are specific safety procedures which must be followed, such as wearing appropriate footwear and safety equipment, not acting in a manner which is dangerous or disruptive (e.g. playing computer games), and not bringing in food or drink.

Blackboard

You should regularly access the Swinburne Course Management System (Blackboard) available via http://ilearn.swin.edu.au. Blackboard is regularly updated with important Unit information and communications.

Communication

All communication will be via your Swinburne email address. If you access your email through a provider other than Swinburne, then it is your responsibility to ensure that your Swinburne email is redirected to your private email address.

Plagiarism

Plagiarism is the action or practice of taking and submitting or presenting the thoughts, writings or other work of someone else as though it is your own work. Plagiarism includes any of the following, without full and appropriate acknowledgment to the original source(s):

The use of the whole or part of a computer program written by another person;

the use, in essays or other assessable work, of the whole or part of a written work from any source including but not limited to a book, journal, newspaper article, set of lecture notes, current or past student’s work, any other person’s work, a website or database;

The paraphrasing of another’s work;

The use of musical composition, audio, visual, graphic and photographic models,

The use of realia that is objects, artefacts, costumes, models and the like.

Plagiarism also includes the preparation or production and submission or presentation of assignments or other work in conjunction with another person or other people when that work should be your own independent work. This remains plagiarism whether or not it is with the knowledge or consent of the other person or people. It should be noted that Swinburne encourages its students to talk to staff, fellow students and other people who may be able to contribute to a student’s academic work but that where independent assignment is required, submitted or presented work must be the student’s own.

For further information on any of the below topics, refer to Swinburne’s Current Students web page http://www.swinburne.edu.au/student/.

Enabling plagiarism contributes to plagiarism and therefore will be treated as a form of plagiarism by the University. Enabling plagiarism means allowing or otherwise assisting another student to copy or otherwise plagiarise work by, for example, allowing access to a draft or completed assignment or other work.

Swinburne University uses plagiarism detection software (such as Turnitin) for assignments submitted electronically via Blackboard. Your Convenor will provide further details.

The penalties for plagiarism can be severe ranging from a zero grade for an assessment task through to expulsion from the unit and in the extreme, exclusion from Swinburne. Consequently you need to avoid plagiarism by providing a reference whenever you include information from other sources in your work.

Student support

You should talk to your Unit Convenor or Student Services, for information on academic support services available for Swinburne students.

Special consideration

If your studies have been adversely affected due to serious and unavoidable circumstances outside of your control (e.g. severe illness or unavoidable obligation) you may be able to apply for special consideration (SPC).

Applications for Special Consideration will be submitted via the SPC online tool normally no later than 5.00pm on the third working day after the submission/sitting date for the relevant assessment component.

Special needs

Sometimes students with a disability, a mental health or medical condition or significant carer responsibilities require reasonable adjustments to enable full access to and participation in education. Your special needs can be addressed by Swinburne's Disability Services, who can negotiate and distribute an 'Education Access Plan' that outlines recommendations for university teaching and examination staff. You must notify the University Disability Liaison Officer of your disability or condition within one week after the commencement of a unit of study to allow the University to make reasonable adjustments.

Review of marks

An independent marker reviews all fail grades for major assessment tasks. In addition, a review of assessment is undertaken if your final result is a marginal fail (45-49) or within 2 marks of a grade threshold.

If you are not satisfied with the result of an assessment you can ask the Unit Convenor to review the result. Your request must be made in writing within 10 working days of receiving the result. The Unit Convenor will review your result against the marking guide to determine if your result is appropriate.

If you are dissatisfied with the outcomes of the review you can lodge a formal complaint.

Feedback, complaints and suggestions

In the first instance you may discuss any issues with your Unit Convenor.If you are dissatisfied with the outcome of the discussions with the Unit Convenor or would prefer not to deal with your Unit Convenor, then you can complete a feedback form.

Advocacy

You are advised to seek advice from the staff at the Swinburne Student Amenities Association (SSAA) if you require assistance with any academic issues.