GPEC Branding, Marketing and Web

CaliforniaStrategy

Just broke a record for most locates in a yearLast year, GPEC assisted 31 companies in their expansions or relocations, representing 7,187 jobs, $781 million in capital investment and 5.4 million sq. ft. of consumed space

Worsened by the recession, economic development groups in the United States are in an intense battle for jobs while chasing fewer potential clients.

Ranks as the No. 1 regional economic development organization among site-selection consultants• Annual study by NY-based DCI, a public relations and marketing firm specializing in economic development• Asked site selectors to identify up to three “Best in Class” regional ED groups• Respondents identified 50 organizations and GPEC received the most votes

Worsened by the recession, competition among states for new investment is fierce, and economic development groups are faced with doing more with less.

web presence – prep for CA branding campaign• Better brand the Greater Phoenix Region

• Combat stereotypes by communicating regional assets least expected from the region• Incorporate what it is truly like to live and work in Greater Phoenix (MPAC content)

• Better showcase GPEC investors and communities• Highlight the communities, companies, councils and people who support GPEC • Provide featured investors

• Integrate OGP, MPAC and gpec.org concepts• Provide an easy-to-use vehicle to further publicize business

news from each of GPEC’s communities (20 municipalities and Maricopa County)

• Offer easy-to-update, original news stories or press• Include some of the community-specific and lifestyle info from meetmetrophoenix.com

 

Greater Phoenix, USA

• Major emphasis on messaging/calls to action• Incorporation of a geo-tracking mechanism that detects users logging on from CA-based IP address and serves up CA-specific messaging• Captures visitor information for remarketing purposes• Positions targets industries and super-serves data by weaving industry microsites• Integrates with Microsoft CRM and ExactTarget for sophisticated email marketing program• Places significant emphasis on off-page and on-page SEO to drive CA

prospects•Recognizes the growth of smart phones/tables – mobile-version for

either Phase I or Phase II•Provides a vehicle for increased social media marketing•Results in a “best-in-class” among economic development groups

digital platform – prep for CA campaign

Launch: February 2012

Arizona Sun Corridor Partnership

ARIZONA’S CAPABILITIES

• The Arizona Sun Corridor Partnership is an alliance of economic development agencies throughout the State

• The Arizona Sun Corridor’s mission is to promote and educate the benefits and opportunities available in Arizona to business leaders, site selectors and commercial real estate professionals

What is the Arizona Sun Corridor Partnership?

Services We Offer

Market Investigation – incentive evaluation, operating cost analysis, supply chain/industry analysis

Labor Market Data/Employment Assistance – current wage/labor force data, demographics/housing affordability, connections with local employers

Economic Impact Analysis – economic impact and analysis per project, projected community benefit to encourage a competitive business package

GIS Site-Selection – dynamic and comprehensive list of value-based assets, unique buildings and shovel-ready sites

Connectivity to Key Resources – market entry assistance, connections with key business, university/college and political leaders, access to start-up resources

Anti-California Marketing Schemes

Arizona: The Tech Sector Evolution• After WWII, five aerospace companies were located in Arizona – Motorola, Hughes Aircraft, Goodyear Aircraft, Sperry Phoenix Company and AiResearch Manufacturing Company

• The cutting-edge technology being developed in AZ coupled with the top talent at ASU led to the area’s reputation as a hub for aerospace…then electronics…then semiconductor.

• Because of our talent, these companies morphed:• Goodyear Aircraft later became Lockheed Martin• Hughes Aircraft became Raytheon• Sperry Phoenix company became part of Lockheed and Honeywell• AiResearch later became Honeywell

• Today, high-tech companies employ thousands in Arizona:• Raytheon – 12,000 Boeing – 4,700 • Honeywell – 10,000 Freescale - 3,000 • Intel – 10,000 Motorola – 1,200 • Avnet – 5,300

 

State Economy By Sector

Other Services 3.6%

Leisure & Hospitality10.8%

Health Care &Social Assistance

12.6%

Educational Services2.3%

Professional & Business Services

13.9%

Real Estate,Rental & Leasing

1.9%

Finance & Insurance4.8%

Information1.5%

Transportation& Warehousing

3.0%

Retail Trade12.0%

Utilities0.5%

Wholesale Trade4.0%

Manufacturing6.3%

Government17.5%

Natural Resources& Mining

0.4%

Construction4.9%

Arizona: Regional Economic Drivers

                Greater Phoenix• Aerospace/Defense • Emerging Technology • Healthcare• Renewable Energy • Transportation & Logistics/Company HQ

Greater Tucson • Aerospace/Defense• Biotech/Biomedicine • Healthcare • Optics • Renewable Energy

Greater Yuma• Agri-business• Biocrops• Defense • General Industrial • Logistics • Renewable Energy

Pinal County • Aerospace/Defense • Agri-business• General Manufacturing • Logistics • Renewable Energy • Warehouse Distribution

Flagstaff• Biosciences • Engineering • Medical Devices • Natural Sciences • Renewable Energy

CA Companies That Have Expanded to AZ

• American Carpet Recyclers • APL • Assa Abloy/HES• AT Security• Bell Carter Foods• Bryan College • Countrywide Data Center• Direct TV IT Support Center • Dunn Edwards• First American• Flagship Biosciences • Flying Foods (Starbucks food distribution) • GAP • Hawker Beechcraft

• HotChalk • Insultech• International Rectifier (IRF)• Johnson Controls• Maxwell Technologies• Niagara Water• PayPal (eBay) customer support center• Power-One • REC Solar • Safelite Auto Glass Customer Service Center•Silicon Valley Bank• Solar City •Tiny Prints • Yelp

Arizona-California Connectivity

Arizona-California Connectivity

Arizona: Major Incentives

Quality Jobs Program – A $9,000 credit over three years for new qualified jobs

Job Training Program – grants up to $8,000 per employee for a maximum $1.5M

Renewable Energy Tax Incentive Program – Refundable corporate income tax credit for up to 10% of cap x, includes a 75% reduction in property taxes for up to 15 years

R&D Tax Credit – for research done in AZ, credit amount is 24% of first $2.5 million in expenses plus 15% of expenses thereafter

Low Cost of Doing Business• Overall state and local tax cost is 8.5% per-capita going to taxes compared to the national average of 9.7%. (Tax Foundation)

• Nationally ranks the second lowest in unemployment insurance tax (Small Business and Entrepreneurship Council, 2010)

Educated Workforce• Arizona State University, University of Arizona and Northern Arizona University provide one of the largest concentrations of science and technology students in the country

• Second in overall workforce (CNBC, 2010)

Strong, High-Tech Economy• The Milken Institute placed Arizona in the Top 10 for technology-focused economies• Second in economic outlook (American Legislative Exchange Council, 2010) • Seventh in growth prospects (Forbes, 2010)

Productive R&D Activity • Leader in semiconductor device manufacturing, computer memory, solid-state devices, electrical systems and optics• Arizona one of the top patenting states

Benefits of Doing Business

Questions?

www.locateinarizona.com

www.cityofinnovation.comwww.greateryuma.orgwww.gpec.orgwww.pinalcountyaz.gov www.treoaz.org