2015 Grand Prix Live from Melbourne

6th to 17th March

GP FanZone Crown casino Southbank, melbourne

A History of the Grand Prix in Australia

The Grand Prix in Melbourne, Victoria, has for many year’s been the highest-attended event on the Australian sporting calendar. Since it’s move to Albert Park from Adelaide in 1996, the last fifteen years have seen an average attendance of over 350,000 per year over that time. During that period, the legendary Michael Schumacher posted the record of four wins for the Grand Prix, spanning over a period of just five years from 2000 to 2004. The current champion is Germany’s Nico Rosberg With the event being massively popular – and not everybody being able to get to Albert Park for the event - Sienna will be setting up a GP FanZone at Crown Casino, Southbank. The area has foot traffic exceeding 150,000 per day, mainly due to it being a hub for business, bars, restaurants, and of course the casino itself. The huge thirty square metre digital LED screen there will broadcast all of the action LIVE throughout the event.

GP FanZone Attractions

There will be an extensive number of interactive attractions at the event around Southbank during the week. These will include: • A thirty square metre video screen with LIVE coverage of all the Grand Prix action

• A “pit lane” with a variety of merchandise for the public, along Southbank

• A full size grand prix racing simulator

• Pit-stop tyre-change challenge

• 4 mini simulators

• Retro fashions, face painting, GP apparel and photo opportunities

• A VIP area at Crown Casino and also at Left Bank

And many more…

On-Site Opportunities

Sponsor and advertiser opportunities at the Sevens FanZone include:

• Use of on-site promo staff

• Sampling and vending booths

• On-site cameras and interviews

• Bluetooth and SMS competitions

• Screen branding

• Interactive opportunities

• Advertising packages on the Big Screen

GP FANZONE Package Venue Crown Casino Forecourt Area, Southbank, Melbourne Dates 6th to 17th March 2015 Hours 8am to 10pm each day Foot Traffic In excess of 150,000 per day over the twelve days, over 1.8 million in total Broadcast Grand Prix and V8s LIVE in HD from Network Ten with delayed broadcasts from OneHD Screen Highlights All of the weekend’s motorsport LIVE! Sport-related programming, community service announcements and sponsor messaging, racing documentaries and movies (Senna, Rush, etc.)

Advertising Package 28 x 15”/14 x 30" TVCs per day on the thirty square metre LED screen Twelve days 336 x 15”/168 x 30” TVCs total over the duration of the event Sampling Client has the opportunity to sample product and/or hand out flyers at Crown Casino forecourt and along Southbank. Promotional staff can be provided by Sienna Media if required Package Rate Package rate: AUD $45,000 net plus GST including TVC package and sampling Other Sponsorship Packages Details of further packages as per previously noted are available upon request

About Sienna Media Sienna Media is a diverse outdoor media company, specialising in a number of different fields within that area. Ranging from outdoor LED video screens to sports stadia signage, and from event sponsorship to on-site event activations, we offer an array of opportunities for advertisers to reach their target audience. With almost forty years of combined management experience in the field, we are looking to drive Sienna to the forefront of the media market in Australia and New Zealand. We have the knowledge and drive necessary to ensure that we look after our clients’ needs by providing them with high-level events and unique opportunities. Sienna is about client experience and customer satisfaction – through our driven, dedicated and focused team, we bring our clients results.

Some Previous Projects

Rugby World Cup FanZone Vodafone Warriors LED Signage

TAB Melbourne Cup Live Site Wellington Sevens FanZone

WITH THANKS TO OUR PARTNERS

Wishing Everyone A Successful Grand Prix

2015