goyette fcp cook - session on officer to officer social media planning - pt of session 3
DESCRIPTION
Part 3.5 of the Goyette Law Firm day of communications planning for public employees - Social media - by peace officers for peace officersTRANSCRIPT
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Question:
So who’s tired of losing an uphill battle?
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Social Media
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Reasons for using Social Media
• Establishes communications WITHIN your association.
• Establishes communications WITH the public.
• Encourage media interaction / support.
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FREE
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Building a core group
• Worker bees.• Forward information to the media team.• Disseminate information to the members during “Back lot briefings”
• All MUST have the main talking points.
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Communications WITHIN
• Members of your association and community want to be involved.
• Effective communication relies on:• The message getting OUT!• Message COORDINATION.• Message CONSISTENCY.
• First Method: EMAIL DRIVE
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Benefit of gathering EMAILS
Allows you to put out a consistent message.
Allows members to interact and be informed.- Promotes member “buy in”
Allows them to FORWARD your information to others.
Helps you to put the whiners in their place. - “Put up or shut up”- “Get involved or get out of the way”
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GMAIL
• Easy & Free
• Can organize with members EXISTING emails.
• Easily update association members.
• Information is FORWARDABLE to each member’s email lists.
• Maintains a record of your emails for later reference.
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Communications WITH the PUBLIC
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Communications WITH the PUBLIC
BLOGS
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Blog Site Contents
• Editorials from the board• Editorials from the community• News stories• Statistics• “Officer’s in action”• “Questions to ask”
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Google Analytics
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YOUTUBE
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Content Update
• You must frequently add content to your sites.
viewer disinterest
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So where do you get all this cool information James?
Google News Alerts
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All of this leads to what I call the,
“HOLY CRAP! They’re actually doing SOMETHING!” moment
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The BOTTOM LINE
• Our message is being discussed.• Our message is being debated.• Our message is being shot down.• Our message is being supported.
• Either way, our message gets into the public forum where it can actually do some good.
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P.T. Barnum
“Without promotion something
terrible happens...
Nothing!”
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