govt-strategies-online-engagement-vanderlan
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AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.TRANSCRIPT
Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Jeremy VanderlanLead Web DeveloperAIDS.gov
Session EvaluationEach entry via text or web is a chance to win
great NTEN prizes throughout the day!
Session Evaluations Powered By:
TEXTText 11NTCgovt to 69866.
ONLINEUse 11NTCgovt at
http://nten.org/ntc/eval
MOBILE WEB SITE
Jeremy VanderlanLead Web Developer, AIDS.gov
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Mobile Growth Rate
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Content Creation Approach
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I’m bored.
I’m microtasking.
I’m local.
I’m social.
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I’m bored. Distract me!
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I’m microtasking. Answer my question.
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I’m local. Where am I? What’s here?
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I’m social. Check this out!
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Tiers of Adoption
SMS Lowest common denominator Universal adoption
Mobile Web Nearly universal
Native Applications Targeted experience Platform specific (Android, iOS, Windows,
Blackberry, etc...)
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What to Build?
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Native Application
Advantages Utilize device-specific features Better overall user experience Revenue Generation
Cons Must develop for multiple platforms Device Market Share (Q4 - 2010)
iPhone - 6.75% Android - 7.75% Blackberry - 8.53%
Cost - Avg. $30,000 to build per platform
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Mobile Website
Pros It’s the web - REACH Cross-platform Cost is generally less than native app
development Cons
Lacks functionality/feel of native app People tend to prefer a good native app
over a mobile website, if both are available
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ROI
Assuming the same cost to develop
Source - Mashable - Aaron Maxwell
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AIDS.gov Mobile Site
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m.aids.gov/touch
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m.aids.gov/feature
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AIDS.gov Mobile Locator
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QR Codes
AIDS.gov LocatorAIDS.gov Mobile Site
Further Reading…
Luke Wroblewski
http://www.lukew.com/
Twitter: @lukew
Josh ClarkTapworthy - http://oreilly.com/catalog/0636920001133Twitter: @globalmoxie