share * twitter * facebook * email embed govt-strategies-online-engagement-whitlock
Upload: aidsgov-office-of-hivaids-and-infectious-disease-policy-us-department-of-health-and-human-services
Post on 06-Sep-2014
563 views
DESCRIPTION
AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.TRANSCRIPT
![Page 1: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/1.jpg)
Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt)
Meico WhitlockAIDS.gov Fellow
![Page 2: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/2.jpg)
Session EvaluationEach entry via text or web is a chance to win
great NTEN prizes throughout the day!
Session Evaluations Powered By:
TEXTText 11NTCgovt to
69866.
ONLINEUse 11NTCgovt at
http://nten.org/ntc/eval
![Page 3: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/3.jpg)
Facing AIDS for World AIDS Day Meico WhitlockAIDS.gov Fellow
![Page 4: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/4.jpg)
Agenda
•What is Facing AIDS?
•How did we do it?
•What did we learn?
![Page 5: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/5.jpg)
![Page 6: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/6.jpg)
![Page 7: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/7.jpg)
What is the Facing AIDS for World AIDS Day Campaign?
![Page 8: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/8.jpg)
What is the Facing AIDS for World AIDS Day Campaign?Goal: To help reduce HIV stigma and promote HIV testing.
![Page 9: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/9.jpg)
20101587
photos
![Page 10: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/10.jpg)
The Response
![Page 11: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/11.jpg)
![Page 12: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/12.jpg)
![Page 13: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/13.jpg)
www.aamu.edu/
![Page 14: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/14.jpg)
What Did We Learn?
![Page 15: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/15.jpg)
A Little Structure is Good
![Page 16: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/16.jpg)
A Little More is Better
![Page 17: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/17.jpg)
Have Clear Action Steps
![Page 18: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/18.jpg)
Converge
(Photos via the USCA blog, by Brandon Joseph Baker)
![Page 19: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/19.jpg)
Make it Real
http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
![Page 20: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/20.jpg)
Leverage Existing Platforms & Partners
![Page 21: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/21.jpg)
http://www.youtube.com/watch?v=C-_9Jy_otSQ
Make it Easy to Personalize & Share
![Page 22: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/22.jpg)
Explain the Tools
![Page 23: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/23.jpg)
http://www.youtube.com/watch?v=mJ09gVChOl8
Repurpose!
![Page 24: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/24.jpg)
Lessons Learned (Overall)
• Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
• Power of Partnerships: Give people tools they can use for their own work!
• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com)
• Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
![Page 25: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/25.jpg)
Questions?
![Page 26: Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock](https://reader035.vdocuments.us/reader035/viewer/2022070300/540ab1108d7f729b0c8b4611/html5/thumbnails/26.jpg)
www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/[email protected]
Stay Connected!