gourmet ads advertising agency presentation feb 09
DESCRIPTION
Gourmet Ads Presentation to Advertising Agencies February 2009.TRANSCRIPT
Our goal is to provide a premium advertising destination for food, wine, and beer brands
to engage with consumers online
Vertical Advertising Network
Powered by
• Recipe Websites • Food Blogs• User Gen Recipe Sites • Food Magazine Site• Food Video Portals • Restaurant Review sites • Food Forums• Cooking Communities
Food Glorious Food !
• Wine Video Reviews • Wine Review Sites• Wine Blogs• Wine Forums• Wine Communities
It’s all about Wine
• provides a niche, yet wide reaching media buy
• advertise where consumers are learning, reading and researching
Gourmet Ads…..
High Quality Click
High Relevancy
Increased Engagement
Sales
33.7 million Americanpages per month
Food – 25.3 million Wine – 8.4 million
American visitorsapprox 3 million
Traffic Snapshot
Our Typical Audience
• Female skew • 27-55 years old• medium to high income • household influencer
Tap the shoulders of household decision makers
• Cooks dinner at home most nights
• Likes to try different & new recipes
• Research recipes and ingredients online
• Drinks wine with dinner at least 2-3 times per week.
• Has purchased quality cookware and appliances
• Likes to dine our regularly
Audience Characteristics
Online survey (benjaminchristie.com) June 2008
• Behavioral Targeting• Geo Targeting • Sequential • Time / Day • Vertical
Targeting Options
2009 Widget Sponsorship
• Branded Widget• Publisher Content ie Recipes • 6 or 12 month sponsorship • Trafficked through Adify Platform • 100% measureable • MREC and Sky Scraper• Low CPM rate
Three new verticals;
• Coffee (including tea)• Restaurants / Dining • Barbeque
2009 New Verticals
• Unique Audience• Reach Main Grocery Buyer• Wide range of sites/blogs• Publisher qualification
Key Takeaway Points