A G U I D E T OBOOK PRINTING &SELF-PUBLISHI NGCopyright by Gorham Printing, All rights reserved.Printed and published by Gorham Printing, Centralia, Washington USAISBN: ----Library of Congress Control Number: -GORHAM PRINTING is a Pacifc Northwest book printer specializing in the design and printing of self-published books. We produce sofcover, hardcover, and spiral booksfrom a minimum of 25 copies to as many as 2,000. For over twenty-fve years weve printed fction, non-fction, religious, spiritual, historical, self-help, memoirs, manuals, how-to guides, genealogies, family histories, and more. First-time writers as well as veteran authors have come to depend upon our hallmark qualities: careful attention to detail, customized design work, top-notch printing skills, and true, one-on-one, personal service. Just as you take pride as an author, we take pride in the books we print. We hope you choose us to design and print your book, and we feel confdent that your experience will exceed your expectations.The Book Printer for Self PublishersVisit us onlinewww.gorhamprinting.comemail usinfo@gorhamprinting.comcall us(800) 837-0970 or(360) 623-1323If you are in the area, feel free to stop by to discuss your project in person or take a tour of our facility. If you have any questions or concerns, dont hesitate to contact us. We look forward to hearing from you!fax us(360) 623-1325mail us3718 Mahoney DriveCentralia, WA 98531hours (Pacifc Time)8:00 - 4:30Monday - Friday4|G O R H A M P R I N T I N GWhat kind of books do we make?Softcover Binding (Perfect Binding)Often called a trade paperback, this binding uses hot exible glue. For example, this catalog is perfect bound. Plastic SpiralTypically used for books that need to lie at, many spiral colors are available.We have several binding options to choose from. Our typical binding is perfect-bound sofcover, with a full-color cover and gloss lamination. Plastic spiral is an option for books that should lie fat when open, such as manuals or cookbooks. For history or keepsake books, many opt for hardcover which can be covered with book cloth or full-color printed and laminated paper. G O R H A M P R I N T I N G | 5 Hardcover Binding(Printed and Laminated Casebound)Pages are adhesive (PUR) bound, reinforced and attached to the hardcover, which is covered with printed, laminated paper over binder board.Material OptionsAs an alternative to printed and laminated covers, hardcover books can be covered in linen fabric or imitation leather. Dustjackets, printed endsheets or ribbon markers are additional options.ContentsPricesPrice can be afected by . . . . . . . . . . . . .8Prices for Sofcover BW Text . . . . .10Prices for Sofcover Color Text . . .14Prices for Hardcover Binding . . . .18Prices for Spiral Binding . . . . . . . . . .20Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . .22DesignTe Design Studio . . . . . . . . . . . . . . . .24Level 1 and 2 Cover Design . . . . . .26Level 3 Cover Design . . . . . . . . . . . . .27Level 1 Text Design . . . . . . . . . . . . . . .28Level 2 Text Design . . . . . . . . . . . . . . .29Level 3 Text Design . . . . . . . . . . . . . . .30Design Process . . . . . . . . . . . . . . . . . . . .31Page & Screen . . . . . . . . . . . . . . . . . . . . .32Design it Yourself . . . . . . . . . . . . . . . . .34How to Get Started . . . . . . . . . . . . . . .36Image Guidelines . . . . . . . . . . . . . . . . .38Entering the MarketplaceSelling your Book . . . . . . . . . . . . . . . . .40Marketing Tips . . . . . . . . . . . . . . . . . . . .41Register your Book . . . . . . . . . . . . . . .46Parts of a BookTypesetting . . . . . . . . . . . . . . . . . . . . . . . .50Our Favorite Typefaces . . . . . . . . . . .52Margins and Words per Page . . . . .54Page Layout Details . . . . . . . . . . . . . . .56Front Matter Pages . . . . . . . . . . . . . . . .58Back Matter Pages . . . . . . . . . . . . . . . .61Frequently Asked Questions. . . . .62Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . .63PRI CESONE OF THE FIRST QUESTIONS we hear is, How much will it cost to print my book? Te answer depends largely on how many copies you want. In general, the more copies printed, the less each one costs. Setup expenses are the same whether we print twenty-fve books or thousands; therefore if the cost of setup is spread over many books, the cost per book will be lower.8|P R I C E SPricing VariablesText PaperOur standard text paper is 60# white Accent. We order large quantities of this paper in order to ofer the lowest price for our customers. Other shades and weights are also available. We do not ofer coated paper for perfect-bound books as the glue tends to adhere to the paper coating rather than the paper fber, compromising the binding strength.CoversOur standard cover stock for sofcover books is white12 point C1Sa heavy-weight stock coated on one side. Other stocks are also available. Covers are printed digitally in full color, then laminated with gloss or matte flm to protect from scufng.Hardcover books are either foil-stamped on fabric, full-color printed and laminated, or a combination of foil stamping with a full-color printed dustjacket. QuantityTese days, the term Print On Demandor PODhas become commonplace. Printing a single book at a time has a convenience factor, but printing a single book is more expensive than printing a short run of books. It can also be a good idea to combine printed books with eBooks, to give your customers more options, and to spread out costs.Before deciding how many books to print, brainstorm marketing methodsyou may fnd you need more printed books than you originally thought.Order OnlineOur online ordering system makes it easy to get a quote, keep track of orders and payall in one place. Go to: www.gorhamprinting.com/quoting. document pagetrimmed pagebleed areahighlighted in yellow:When bleed is trimmed off, image goes to edgeP R I C E S| 9 Trim SizeTo get the most for your money,choose a standard trim size such as 5 x 8, 6 x 9, or 8 x 11. For example, a 7 x 9 book would be priced at the larger 8 x 11 size and trimmed down to 7 x 9. Custom-trim sizes are possible between 4 x 5 and 8 x 11. Te size of a book can depend on its subject matter. 5 x 8 or 6 x 9 BleedsWhen text pages have photos, boxes, text or images that touch the outside edge of a page, this is called a bleed. A bleed will add expense because the book must be printed at a larger size and trimmed smaller to cut of the bleed.are the sizes used most ofen. A short column width makes the book very readable and easy to handle, ship and display. 8 x 11 is a better size for books with many photos, double columns or illustrations.Landscape formats (books bound on the short side) cost more than standard portrait sizes.*Bleeds require special procedures to meet our specifications. Review our instructions at:http://www.gorhamprinting.com/diy-book-printing/PDFS/TextBleeds.pdfThe price charts on the following pages show only a few price options. For a complete, precise quote, use our online quote.10|P R I C E SPrices for Softcover, Black & White TextT H E F I N E P R I N T Overruns may result, and are a standard occurrence in the printing industry. This means the fnal quantity of books could be up to 10% greater than what you ordered. Overruns are priced at the per-book production cost with design costs excluded.Shipping costs are not included and are calculated once the fnal book count and box weights are determined.Design Work is not included in price charts. Pricing is based on providingprint-ready text and cover PDF fles. Design work is available at extra cost.Mixed interior pages: for pricing on softcover books that contain both color and black & white interior text pages, obtain a quote from our website.Additional costs can include: matte lamination and printed proofs.Price Charts include: Text Printing: Black only Text Paper: 60# white, uncoated Cover Printing: Full color digital Cover Paper: 12 point white C1S Cover Lamination: Gloss Softcover Binding (Perfectbinding with EVA glue) One online proofP R I C E S| 11 5 x 8 Softcover BW Text

Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 5.42 3.52 2.55 2.24 1.94 1.69 1.58 1.46 1.38 1.3148 Pages 5.66 3.76 2.78 2.45 2.15 1.89 1.79 1.66 1.59 1.5164 Pages 5.87 3.94 2.95 2.67 2.32 2.08 1.95 1.83 1.74 1.6796 Pages 6.28 4.31 3.36 3.04 2.68 2.41 2.29 2.15 2.08 2.00112 Pages 6.53 4.54 3.58 3.22 2.89 2.62 2.49 2.36 2.26 2.20128 Pages 6.66 4.68 3.77 3.44 3.09 2.78 2.65 2.52 2.43 2.37144 Pages 6.86 4.87 3.95 3.62 3.24 2.96 2.82 2.68 2.60 2.52160 Pages 7.07 5.10 4.12 3.80 3.45 3.15 3.00 2.87 2.80 2.72176 Pages 7.26 5.28 4.30 3.98 3.62 3.29 3.17 3.03 2.97 2.88192 Pages 7.46 5.43 4.48 4.15 3.77 3.46 3.34 3.20 3.11 3.05208 Pages 7.65 5.74 4.72 4.37 3.96 3.63 3.51 3.37 3.28 3.19224 Pages 7.93 6.01 4.98 4.63 4.22 3.89 3.73 3.62 3.52 3.44240 Pages 8.13 6.19 5.11 4.76 4.41 4.04 3.90 3.79 3.69 3.60256 Pages 8.21 6.38 5.29 4.93 4.54 4.20 4.07 3.95 3.86 3.77272 Pages 8.44 6.60 5.50 5.15 4.74 4.40 4.27 4.15 4.03 3.97288 Pages 8.62 6.78 5.68 5.32 4.93 4.58 4.43 4.29 4.19 4.13304 Pages 8.81 6.97 5.91 5.49 5.10 4.75 4.60 4.46 4.35 4.29320 Pages 9.00 7.05 6.09 5.62 5.22 4.86 4.76 4.62 4.52 4.45352 Pages 9.41 7.44 6.48 6.04 5.55 5.23 5.14 4.98 4.88 4.82384 Pages 9.77 7.86 6.81 6.44 5.96 5.63 5.49 5.38 5.27 5.21416 Pages 10.41 8.38 7.20 6.85 6.34 6.00 5.85 5.70 5.63 5.57448 Pages 10.82 8.77 7.58 7.15 6.72 6.37 6.22 6.06 5.99 5.93480 Pages 11.26 9.10 7.94 7.59 7.07 6.77 6.62 6.46 6.39 6.33512 Pages 11.66 9.49 8.37 7.96 7.45 7.14 6.98 6.82 6.75 6.69544 Pages 12.03 9.84 8.71 8.26 7.79 7.47 7.26 7.14 7.08 7.01576 Pages 12.56 10.35 9.21 8.75 8.29 7.91 7.74 7.63 7.56 7.50608 Pages 12.93 10.70 9.54 8.98 8.61 8.23 8.07 7.96 7.89 7.83640 Pages 13.12 11.21 9.87 9.37 8.89 8.60 8.42 8.31 8.25 8.19PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESGet a custom price or place an order on our websitePrices Efective 03/2015, Subject to Change without Notice12|P R I C E S6 x 9 Softcover BW Text Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 5.47 3.56 2.59 2.27 1.97 1.71 1.60 1.49 1.41 1.3448 Pages 5.72 3.81 2.82 2.50 2.19 1.93 1.83 1.70 1.62 1.5564 Pages 5.94 4.00 3.00 2.73 2.37 2.13 2.00 1.88 1.79 1.7296 Pages 6.39 4.40 3.45 3.12 2.76 2.49 2.37 2.23 2.15 2.07112 Pages 6.64 4.65 3.68 3.31 2.98 2.71 2.57 2.44 2.34 2.28128 Pages 6.79 4.80 3.88 3.55 3.20 2.88 2.74 2.61 2.53 2.46144 Pages 7.00 5.00 4.08 3.74 3.35 3.07 2.93 2.79 2.70 2.62160 Pages 7.22 5.24 4.25 3.93 3.58 3.27 3.12 2.98 2.92 2.84176 Pages 7.42 5.44 4.44 4.12 3.76 3.43 3.30 3.17 3.10 3.02192 Pages 7.63 5.60 4.64 4.31 3.92 3.60 3.48 3.34 3.25 3.19208 Pages 7.84 5.92 4.89 4.54 4.13 3.79 3.66 3.52 3.43 3.35224 Pages 8.13 6.21 5.17 4.82 4.40 4.06 3.89 3.78 3.69 3.61240 Pages 8.34 6.40 5.31 4.95 4.60 4.22 4.08 3.97 3.87 3.78256 Pages 8.44 6.60 5.50 5.14 4.74 4.39 4.26 4.14 4.05 3.96272 Pages 8.68 6.84 5.72 5.36 4.95 4.61 4.47 4.36 4.23 4.17288 Pages 8.88 7.03 5.91 5.55 5.16 4.79 4.65 4.50 4.40 4.34304 Pages 9.08 7.23 6.16 5.73 5.34 4.98 4.82 4.68 4.58 4.52320 Pages 9.28 7.31 6.35 5.88 5.46 5.10 5.00 4.85 4.75 4.69352 Pages 9.72 7.73 6.77 6.32 5.82 5.50 5.40 5.24 5.14 5.08384 Pages 10.10 8.18 7.12 6.74 6.25 5.92 5.77 5.66 5.55 5.49416 Pages 10.79 8.73 7.53 7.18 6.66 6.30 6.16 6.01 5.93 5.87448 Pages 11.22 9.15 7.93 7.50 7.06 6.70 6.55 6.39 6.32 6.26480 Pages 11.68 9.49 8.31 7.97 7.43 7.12 6.97 6.81 6.74 6.68512 Pages 12.11 9.91 8.78 8.37 7.83 7.52 7.36 7.20 7.13 7.06544 Pages 12.51 10.28 9.14 8.68 8.20 7.87 7.66 7.55 7.48 7.41576 Pages 13.07 10.82 9.66 9.19 8.73 8.33 8.17 8.06 7.99 7.92608 Pages 13.46 11.20 10.02 9.44 9.07 8.68 8.52 8.41 8.34 8.28640 Pages 13.66 11.74 10.37 9.86 9.36 9.07 8.89 8.79 8.72 8.66PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our websiteP R I C E S| 13 8 x 11 Softcover BW Text

Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 6.04 4.02 2.99 2.69 2.35 2.09 1.96 1.84 1.75 1.6848 Pages 6.48 4.43 3.42 3.09 2.74 2.45 2.33 2.19 2.11 2.0364 Pages 6.82 4.75 3.79 3.45 3.08 2.77 2.64 2.51 2.42 2.3696 Pages 7.56 5.56 4.50 4.14 3.73 3.40 3.28 3.14 3.05 2.99112 Pages 7.98 5.95 4.89 4.52 4.12 3.77 3.61 3.50 3.41 3.32128 Pages 8.25 6.32 5.18 4.85 4.43 4.08 3.94 3.83 3.73 3.64144 Pages 8.62 6.68 5.58 5.15 4.76 4.41 4.26 4.12 4.02 3.96160 Pages 9.02 6.97 5.96 5.53 5.10 4.73 4.62 4.48 4.37 4.31176 Pages 9.39 7.32 6.31 5.86 5.38 5.05 4.95 4.80 4.69 4.63192 Pages 9.89 7.78 6.63 6.22 5.72 5.38 5.23 5.12 5.01 4.95208 Pages 10.26 8.13 6.92 6.55 6.06 5.71 5.56 5.40 5.33 5.27224 Pages 10.70 8.57 7.33 6.93 6.46 6.11 5.96 5.80 5.74 5.67240 Pages 11.06 8.82 7.67 7.26 6.75 6.44 6.28 6.12 6.05 5.99256 Pages 11.42 9.16 8.00 7.62 7.08 6.76 6.61 6.44 6.37 6.31272 Pages 11.82 9.54 8.37 7.91 7.45 7.12 6.91 6.80 6.73 6.66288 Pages 12.18 10.00 8.75 8.26 7.79 7.39 7.23 7.11 7.04 6.98304 Pages 12.54 10.34 9.08 8.49 8.10 7.71 7.54 7.43 7.36 7.30320 Pages 12.70 10.69 9.31 8.81 8.34 8.03 7.86 7.75 7.68 7.62352 Pages 13.44 11.41 10.05 9.51 9.03 8.71 8.53 8.42 8.35 8.29384 Pages 14.20 12.00 10.77 10.24 9.73 9.41 9.23 9.12 9.05 8.99416 Pages 15.15 12.72 11.39 10.85 10.42 10.00 9.91 9.79 9.72 9.66448 Pages 15.89 13.42 11.98 11.55 11.12 10.68 10.58 10.47 10.40 10.33480 Pages 16.46 14.06 12.68 12.28 11.82 11.39 11.29 11.17 11.10 11.04512 Pages 17.19 14.86 13.40 12.98 12.52 12.06 11.95 11.85 11.77 11.71544 Pages 17.87 15.53 14.09 13.48 13.16 12.69 12.59 12.48 12.41 12.35576 Pages 18.72 16.35 14.88 14.29 13.85 13.50 13.39 13.28 13.21 13.15608 Pages 19.63 17.12 15.44 14.94 14.51 14.13 14.03 13.92 13.85 13.79640 Pages 20.35 17.61 16.15 15.62 15.17 14.80 14.70 14.58 14.51 14.45PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our website14|P R I C E SPrices for Softcover, Full Color TextPrice Charts include: Text Printing: Full Color Text pages Text Paper: 60# white, uncoated Cover Printing: Full color digital Cover Paper: 12 point white C1S Cover Lamination: Gloss Softcover Binding (Perfectbinding with EVA glue) One online proofT H E F I N E P R I N T Overruns may result, and are a standard occurrence in the printing industry. This means the fnal quantity of books could be up to 10% greater than what you ordered. Overruns are priced at the per-book production cost with design costs excluded.Shipping costs are not included and are calculated once the fnal book count and box weights are determined.Design Work is not included in price charts. Pricing is based on providingprint-ready text and cover PDF fles. Design work is available at extra cost.Mixed interior pages: for pricing on softcover books that contain both color and black & white interior text pages, obtain a quote from our website.Additional costs can include: matte lamination and printed proofs.P R I C E S| 15 5 x 8 Softcover Color Text

Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 6.89 4.88 3.76 3.27 2.90 2.54 2.39 2.21 2.13 2.0448 Pages 7.86 5.81 4.32 3.90 3.51 3.11 2.92 2.78 2.67 2.5764 Pages 8.59 6.34 5.03 4.61 4.03 3.58 3.45 3.28 3.16 3.0796 Pages 10.37 7.40 6.27 5.59 5.12 4.65 4.46 4.28 4.12 4.03112 Pages 11.29 8.14 6.76 6.22 5.61 5.18 4.94 4.78 4.66 4.58128 Pages 11.48 8.85 7.39 6.67 6.09 5.67 5.48 5.30 5.15 5.05144 Pages 12.28 9.21 7.78 7.25 6.64 6.21 5.94 5.76 5.65 5.56160 Pages 13.08 9.91 8.40 7.87 7.16 6.66 6.49 6.30 6.19 6.10176 Pages 13.88 10.58 9.01 8.26 7.71 7.19 7.00 6.81 6.66 6.56192 Pages 13.62 11.25 9.32 8.82 8.25 7.70 7.44 7.27 7.16 7.06208 Pages 14.33 11.63 9.96 9.25 8.72 8.14 7.95 7.78 7.67 7.56224 Pages 15.12 12.36 10.63 9.88 9.34 8.74 8.53 8.37 8.25 8.14240 Pages 15.83 12.99 11.21 10.43 9.90 9.26 9.05 8.88 8.71 8.64256 Pages 16.54 13.63 11.51 10.99 10.33 9.77 9.50 9.33 9.20 9.14272 Pages 17.28 14.31 12.12 11.46 10.89 10.21 10.04 9.87 9.74 9.68288 Pages 17.30 14.44 12.68 12.00 11.44 10.72 10.54 10.37 10.24 10.18304 Pages 17.97 15.05 13.31 12.55 11.97 11.23 11.05 10.87 10.74 10.67320 Pages 18.64 15.61 13.59 13.09 12.24 11.72 11.55 11.37 11.24 11.17352 Pages 20.01 16.86 14.73 14.09 13.33 12.78 12.53 12.34 12.27 12.21384 Pages 21.41 17.54 15.89 15.22 14.45 13.78 13.59 13.40 13.33 13.27416 Pages 22.20 18.86 16.86 16.19 15.35 14.82 14.63 14.43 14.36 14.30448 Pages 23.52 20.06 17.98 17.28 16.43 15.88 15.68 15.47 15.40 15.34480 Pages 24.86 21.30 19.13 18.45 17.52 16.95 16.65 16.53 16.46 16.40512 Pages 26.18 21.94 20.09 19.54 18.59 17.89 17.68 17.57 17.50 17.44544 Pages 27.45 23.07 21.16 20.20 19.39 18.89 18.68 18.57 18.50 18.44576 Pages 27.88 24.36 22.39 21.39 20.58 20.06 19.84 19.72 19.66 19.59608 Pages 29.10 25.49 23.46 22.42 21.58 21.06 20.83 20.72 20.66 20.59640 Pages 30.24 26.21 24.34 23.52 22.61 22.11 21.86 21.75 21.68 21.62PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our website16|P R I C E S6 x 9 Softcover Color Text Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 6.93 4.91 3.78 3.29 2.93 2.56 2.41 2.24 2.15 2.0648 Pages 7.92 5.85 4.35 3.93 3.55 3.14 2.95 2.81 2.70 2.6064 Pages 8.66 6.39 5.07 4.66 4.07 3.62 3.49 3.32 3.20 3.1196 Pages 10.45 7.46 6.34 5.66 5.18 4.71 4.52 4.33 4.18 4.09112 Pages 11.39 8.22 6.84 6.29 5.69 5.25 5.01 4.85 4.73 4.64128 Pages 11.58 8.94 7.48 6.75 6.17 5.75 5.55 5.38 5.22 5.13144 Pages 12.39 9.31 7.88 7.35 6.74 6.30 6.02 5.84 5.74 5.64160 Pages 13.20 10.02 8.50 7.97 7.26 6.75 6.58 6.39 6.29 6.19176 Pages 14.01 10.70 9.12 8.37 7.82 7.29 7.11 6.91 6.77 6.66192 Pages 13.76 11.38 9.44 8.95 8.37 7.82 7.55 7.39 7.28 7.17208 Pages 14.48 11.78 10.10 9.38 8.85 8.26 8.07 7.90 7.79 7.68224 Pages 15.28 12.51 10.78 10.03 9.48 8.88 8.66 8.50 8.38 8.28240 Pages 16.00 13.16 11.37 10.59 10.05 9.41 9.19 9.02 8.85 8.78256 Pages 16.72 13.81 11.68 11.15 10.49 9.92 9.65 9.48 9.35 9.29272 Pages 17.47 14.49 12.29 11.63 11.06 10.37 10.20 10.03 9.90 9.84288 Pages 17.49 14.64 12.87 12.18 11.62 10.89 10.71 10.54 10.41 10.34304 Pages 18.17 15.26 13.51 12.73 12.16 11.42 11.23 11.05 10.92 10.85320 Pages 18.85 15.81 13.80 13.29 12.43 11.91 11.74 11.56 11.42 11.36352 Pages 20.25 17.08 14.96 14.31 13.54 12.99 12.74 12.54 12.48 12.41384 Pages 21.67 17.79 16.14 15.46 14.68 14.01 13.82 13.62 13.56 13.49416 Pages 22.50 19.14 17.12 16.45 15.60 15.07 14.88 14.68 14.61 14.55448 Pages 23.83 20.36 18.26 17.56 16.70 16.14 15.94 15.73 15.66 15.60480 Pages 25.20 21.61 19.43 18.74 17.80 17.23 16.93 16.82 16.75 16.68512 Pages 26.53 22.27 20.41 19.85 18.90 18.19 17.98 17.87 17.80 17.74544 Pages 27.83 23.42 21.50 20.52 19.72 19.21 19.00 18.88 18.82 18.75576 Pages 28.27 24.73 22.74 21.73 20.93 20.40 20.18 20.06 19.99 19.93608 Pages 29.51 25.88 23.83 22.78 21.95 21.42 21.19 21.08 21.01 20.95640 Pages 30.66 26.63 24.74 23.90 22.99 22.48 22.23 22.13 22.06 22.00PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our websiteP R I C E S| 17 8 x 11 Softcover Color Text Quantity 25 50 100 150 250 500 750 1000 1500 200032 Pages 8.78 6.44 5.08 4.64 4.07 3.60 3.47 3.29 3.18 3.0848 Pages 10.59 7.53 6.35 5.66 5.20 4.71 4.52 4.33 4.17 4.0964 Pages 11.66 8.94 7.44 6.69 6.11 5.69 5.49 5.32 5.15 5.0796 Pages 13.76 11.42 9.38 8.85 8.24 7.68 7.41 7.24 7.13 7.03112 Pages 15.21 12.35 10.57 9.81 9.28 8.66 8.45 8.29 8.17 8.06128 Pages 16.63 13.62 11.46 10.95 10.26 9.70 9.41 9.24 9.12 9.05144 Pages 17.34 14.39 12.64 11.89 11.32 10.60 10.42 10.25 10.11 10.05160 Pages 18.72 15.59 13.52 13.04 12.17 11.64 11.46 11.28 11.14 11.08176 Pages 20.05 16.80 14.62 13.97 13.22 12.65 12.40 12.21 12.14 12.07192 Pages 21.61 17.53 15.78 15.08 14.27 13.59 13.40 13.20 13.13 13.07208 Pages 22.12 18.69 16.64 15.96 15.14 14.60 14.41 14.20 14.13 14.07224 Pages 23.48 19.94 17.81 17.14 16.24 15.69 15.49 15.28 15.21 15.14240 Pages 24.76 21.11 18.95 18.19 17.28 16.70 16.38 16.27 16.20 16.14256 Pages 26.03 21.71 19.81 19.28 18.31 17.59 17.38 17.27 17.20 17.14272 Pages 27.34 22.87 20.91 19.93 19.14 18.63 18.41 18.30 18.23 18.17288 Pages 27.60 24.11 22.03 21.00 20.17 19.64 19.41 19.30 19.23 19.16304 Pages 28.82 25.24 23.10 22.03 21.17 20.64 20.40 20.29 20.22 20.16320 Pages 29.93 25.80 23.89 23.06 22.16 21.64 21.39 21.28 21.21 21.15352 Pages 32.39 28.04 26.08 24.88 24.24 23.53 23.42 23.31 23.24 23.18384 Pages 33.70 30.30 28.25 27.00 26.15 25.57 25.47 25.36 25.29 25.23416 Pages 36.28 32.18 29.79 29.10 28.21 27.60 27.50 27.38 27.32 27.25448 Pages 38.64 34.38 31.93 31.20 30.27 29.63 29.53 29.41 29.34 29.28480 Pages 41.04 36.61 34.06 32.91 32.35 31.69 31.59 31.47 31.41 31.34512 Pages 42.27 38.47 36.21 34.99 34.18 33.71 33.61 33.50 33.43 33.37544 Pages 44.53 40.61 37.84 36.97 36.18 35.70 35.60 35.49 35.42 35.36576 Pages 46.94 42.90 40.03 39.17 38.35 37.86 37.75 37.64 37.57 37.51608 Pages 49.42 45.15 42.11 41.20 40.36 39.85 39.75 39.63 39.56 39.50640 Pages 50.58 46.75 44.23 42.99 42.38 41.87 41.77 41.65 41.58 41.52PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our website18|P R I C E SPrices for Hardcover BindingPrice Charts include: Text Printing: Black only Text Paper: 60# white, uncoated Cover: Full color 100# gloss,laminated over binder board Hardcover, adhesive(PUR) binding One online proofbook cloth dustjacket over clothT H E F I N E P R I N T Overruns may result, and are a standard occurrence in the printing industry. This means the fnal quantity of books could be up to 10% greater than what you ordered. Overruns are priced at the per-book production cost with design costs excluded.Shipping costs are not included and are calculated once the fnal book count and box weights are determined.Design Work is not included in price charts. Pricing is based on providingprint-ready text and cover PDF fles. Design work is available at extra cost.Mixed interior pages: for pricing on hardcover books that contain both color and black & white interior text pages, obtain a quote from our website.Additional costs can include: color printing on interior text, coated text paper, printed endsheets, dustjackets, matte lamination, imitation leather, book cloth, and printed proofs.P R I C E S| 19 5 x 8 Printed/Laminated Hardcover, BW Text, Adhesive (PUR) BoundQuantity 25 50 100 250 500 750 100048 Pages 20.13 14.77 12.19 10.13 8.83 8.62 7.8296 Pages 20.78 15.69 12.91 10.89 9.47 9.23 8.41144 Pages 21.35 16.25 13.73 11.58 10.08 9.79 8.93192 Pages 21.94 16.80 14.25 12.25 10.65 10.31 9.44304 Pages 24.25 19.29 16.40 14.11 12.20 11.84 10.97384 Pages 25.16 20.14 17.48 14.99 13.04 12.68 11.84480 Pages 27.57 21.95 19.19 16.34 14.43 14.05 13.166x9Printed/Laminated Hardcover, BW Text, Adhesive (PUR) Bound48 Pages 20.19 14.82 12.23 10.17 8.87 8.66 7.8596 Pages 20.88 15.78 12.99 10.97 9.55 9.30 8.48144 Pages 21.50 16.38 13.85 11.70 10.19 9.90 9.04192 Pages 22.12 16.97 14.41 12.40 10.80 10.45 9.58304 Pages 24.51 19.55 16.65 14.35 12.43 12.06 11.19384 Pages 25.49 20.45 17.79 15.28 13.33 12.97 12.12480 Pages 27.99 22.35 19.57 16.70 14.79 14.41 13.528 x 11 Printed/Laminated Hardcover, BW Text, Adhesive (PUR) Bound48 Pages 21.54 16.41 13.76 11.75 10.08 9.87 8.9696 Pages 23.36 17.83 15.24 12.94 11.24 10.90 9.97144 Pages 24.44 19.42 16.68 14.22 12.27 11.91 10.97192 Pages 25.52 20.78 18.09 15.25 13.26 12.90 12.00304 Pages 30.09 24.81 21.78 17.99 15.94 15.55 14.65384 Pages 31.75 26.47 23.64 19.62 17.64 17.24 16.35480 Pages 34.99 29.51 26.02 22.02 19.92 19.60 18.70+ above for Cloth HardcoverArrestox B bookcloth, foil stamping5 x 8 or 6 x 9 4.68 2.55 1.51 1.00 .88 .85 .748 x 11 5.77 3.53 2.44 1.87 1.42 1.39 1.24+ above for Dustjacket Full color, 100# gloss stock, gloss laminationAll sizes 4.81 3.29 2.38 2.02 1.65 1.56 1.42PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our website20|P R I C E SPrices for Plastic Spiral BindingPrice Charts include: Text Printing: Black only Text Paper: 60# white, uncoated Cover Printing: Full color digital Cover Paper: 12 point white C1S Cover Lamination: Gloss Black Plastic Spiral Binding One online proofT H E F I N E P R I N T Overruns may result, and are a standard occurrence in the printing industry. This means the fnal quantity of books could be up to 10% greater than what you ordered. Overruns are priced at the per-book production cost with design costs excluded.Shipping costs are not included and are calculated once the fnal book count and box weights are determined.Design Work is not included in price charts. Pricing is based on providingprint-ready text and cover PDF fles. Design work is available at extra cost.Mixed interior pages: for pricing on plastic spiral books that contain both color and black & white interior text pages, obtain a quote from our website.Additional costs can include: color printing on interior text, coated text paper, matte 15 other plastic spiral colors, and printed proofs.P R I C E S| 21 5x8 Plastic Spiral Binding BW Text Quantity 25 50 100 150 250 500 750 100048 Pages 7.51 4.59 3.39 3.05 2.83 2.56 2.49 2.3596 Pages 8.13 5.14 4.32 3.89 3.54 3.32 3.18 3.03128 Pages 8.48 5.48 4.77 4.51 4.11 3.78 3.65 3.44160 Pages 8.85 6.08 5.30 5.05 4.75 4.44 4.18 3.97208 Pages 9.43 7.40 6.32 5.95 5.53 5.13 4.85 4.63272 Pages 10.10 8.48 7.32 7.12 6.63 6.12 5.83 5.63352 Pages 11.38 9.81 9.05 8.68 8.14 7.45 7.19 6.956 x 9Plastic Spiral Binding BW Text Quantity 25 50 100 150 250 500 750 100048 Pages 7.57 4.64 3.43 3.09 2.87 2.60 2.53 2.3996 Pages 8.24 5.23 4.40 3.97 3.62 3.39 3.25 3.10128 Pages 8.61 5.60 4.88 4.62 4.21 3.88 3.74 3.53160 Pages 9.00 6.22 5.43 5.18 4.88 4.56 4.30 4.09208 Pages 9.62 7.59 6.50 6.13 5.70 5.29 5.01 4.79272 Pages 10.34 8.72 7.54 7.34 6.84 6.33 6.03 5.84352 Pages 11.69 10.10 9.34 8.96 8.40 7.71 7.45 7.218 x 11 Plastic Spiral Binding BW Text Quantity 25 50 100 150 250 500 750 100048 Pages 8.13 5.16 4.25 3.82 3.61 3.32 3.20 2.9896 Pages 9.21 6.81 5.67 5.30 4.89 4.50 4.23 4.01128 Pages 9.86 7.53 6.39 6.23 5.84 5.23 4.94 4.74160 Pages 10.60 8.37 7.61 7.26 6.79 6.06 5.80 5.57208 Pages 12.88 10.22 8.99 8.62 8.02 7.20 6.90 6.66272 Pages 14.32 11.84 10.92 10.54 9.63 8.83 8.46 8.27352 Pages 16.25 14.72 13.62 12.81 11.70 10.91 10.58 10.39PRICES ARE PER BOOK, BASED ON CUSTOMERSUPPLIED PRINTREADY PDF FILESPrices Efective 03/2015, Subject to Change without NoticeGet a custom price or place an order on our website22|P R I C E SOnce completed, your books are packed for shipping. We use 8 x 11 x 12 inch or 9 x 12 x 12 inch boxes, depending on the book size. Our carrier of choice is UnitedParcel Service (UPS). Larger quantities will be palletized andsent by common freight carrier.See the chart at right to determine the approximate weight of each box, depending upon the number of pages and book dimensions. Typically, the boxes for 6 x 9 books weigh 40 lbs. each and the 5 x 8 and 8 x 11 boxes weigh 33 lbs. each. Shrink wrapping is not available. Trim Size: 5 x 8 6 x 9 8 x 1164 pages 142 150 7196 100 102 50128 78 78 39160 62 66 31192 54 56 27240 42 46 21288 36 38 18320 32 34 16352 30 32 15384 26 28 13weight 33 lbs. 40 lbs. 33 lbs.Approximate weight and count per carton ShippingGet a shipping estimate with an online quoteDESI GNREVIEWERS AND MAINSTREAM PUBLISHERS are able to tell good book design from bad. It is important to know what design elements to look for when comparing your book to others in the marketplace. Professional design will positive-ly impact sales and give you credibility with potential readers and industry professionals, while a homemade design may appear amateurish.Investing in good quality text and cover design will make your book more readable and professional, resulting in notice from booksellers, readers and publishers. Text layout is a subtle design process involving more than justifying margins and picking a typeface. With our design experience and knowledge of book design sofware we can handle the many technical details, and make your book look great in the process! 24|B O O K D E S I G N B O O K D E S I G NThe Design Studio at Gorham PrintingPeople are ofen surprised to learn that the text pages of a book are designed. For every book that attracts you in the bookstore, someone took time and efort to make the text design as beautiful and readable as possible. Likewise, cover design is much more than drawing a picture to go on a cover. Details such as choosing appropriate typefaces, color themes, attractive spacing and layout are all considered for each individual cover. You can design it yourself to save costs, but designing your book to industry standards takes experience and technical knowledge. How does a great cover concept happen? Factors such as visual appeal, the audience for the book, color and font usage are just some of the factors to be considered. In addition to conceptualizing the cover, a designer must have the technical skills to put those ideas into print. Tats where we come in. At Gorham Printing, years of experience, expertise, and the right tools enable our designers to give your book a professional edge that will boost sales!B O O K D E S I G N | 25 Our proven approach will give you:Collaboration. Afer reviewing your project and discussing your design ideas, we will develop imagery and layout. Depending on your design level, we will send an email review. Your choice is then fne-tuned to a fnal design.Cover image. We can obtain a professional stock image that will perfectly compliment your book. Or, we would be happy to use an image you provide.Color cover proof. Once a front cover design has been established for a custom cover, the spine and back will be designed and a proof sent to you. Great communication. We are easy to contact via email or phone. Your designer will work one-on-one with you throughout the entire process. 26|B O O K D E S I G NLevel 1 Cover DesignAt $100, this design level is suited for books with an emphasis on eBook sales. Intended to look best on ereader screens, the design includes very basic type treatments, and one simple graphic.Whats included:One simple stock image chosen by youSimple type treatment for titleBasic backcover copy Online proof (printed proof available at additional charge)At $250, this design level is suited for autobiographies, memoirs, and family histories. Whats included:One stock image for the front cover or up to three images provided by you.Background color of your choiceAuthor photo on the backBack cover textPrinted proofLevel 2 Cover Designthe Boy fromEagletownAN AUTOBIOGRAPHY & FAMILY HISTORYJAMES ROBERT WILLIAMSB O O K D E S I G N | 27 See cover portfolio at:www.gorhamprinting.com/services-book-design/cover-design-portfolio.htmlpeter s. fischerThe Hollywood Murder MysteriesNothingto do with ithas1949THREEAt $575 this design level will give you a cover that can be marketed and branded, and will grab the attention of publishers, agents and consumers. Level 3 Cover Design will enhance your marketing eforts, in print or with online booksellers like Amazon.Whats included:Consideration of genre and market Custom type treatmentUp to three stock images, or we can use photos or artwork that you provide.Emailed preview of the design Author photo and short bioComplete back cover text, about the author and about the bookBack cover categoryPrinted proofLevel 3 Cover Designpeter s. fischerThe Hollywood Murder MysteriesTheHol l ywood1953SEVENEN3PPrayUs SinnersforSome of the cover designs for Peter Fischers Hollywood Murder Mystery seriespeter s. fischerThe Hollywood Murder MysteriesJblinBlueSatinpeter s. fischer28|B O O K D E S I G NLevel 1 Text DesignFor $2 per page (plus additional cost of photos, logos, line art, maps or graphs), your text pages are expertly designed and formatted to book-industry standards. Tis design level is well suited for: memoirs, fction, life stories, family histories and novels, but is not suited for most non-fction books, text books, histories, technical manuals, and religious bookssee Level 2 Text Design. Whats included:Basic HeadersChapter Numbers and NamesBody TextCopyright Page and DedicationTable of ContentsTitle PageBasic page numberingOnline proof (printed proof available at additional charge)Footnotes1C h a p t e r o n eMy ChildhoodIbh ea alit, vel el diam in velenis eugiam ipis nonumsa ndigniat inci ecte ming erate magnibh enibh et ad tatummy nonseni smolor sed tionsenit adigniat.Unt lum iriusti smolore min velessed miniam, vendion euis nit ex erci blan ea feuisl utatin ut laor alisit volent adip eratem iliquatie dolorpe raesto euipis nim quismod oloborer si.Per aute modo duismod et dit ex ero odio commy nulput augue minci er ad do eui eu faccummod et, corercidunt nulluptatet, con vel dolore conulput praesectem vent volore magnibh eugue vel in utet, vullametum in esequat la commy nim quisis et lor sit aliquat lum ipismod olortis am et ulluptat lore minismolore voleniat landrer sum volorperilla cons alit aut velis nibh eu facid-uipis dolum vel dionums andiam do odit illandreet prat. Duisit velessenit lutpat, quisit adipit ea auguerat luptat volore do odoloborem doloboreet inibh esto cor iniam vel irit vercincip eliquat veliqui smodignis nibh ecte eum veli-quat atem eummole ndipsum esto conullam erat, quis ex eu feugait lobortisi ercipis dolobore faccum zzriure commy nim illum in ulla feugait volestis ex eugiam, commy nos adiamet acidui bla corer sum volorper Unt lum iriusti smolore min velessed miniam, vendion euis nit ex erci blan ea feuisl utatin ut laor alisit volent adip eratem iliquatie dolorpe raesto euipis nim quismod oloborer si.See text portfolio at:www.gorhamprinting.com/services-book-design/text-design-portfolio.htmlB O O K D E S I G N | 29 Whats included:All features of Level 1Emailed preview of the design before proof is printedDedication, Preface, Foreword, Introduction, Acknowledgements, Endnotes and FootnotesSources, Bibliography, Appendices, Chapter NotesBulleted or Numbered ListsRunning HeadersOrder FormPrinted proofLevel 2 Text DesignFor $4 per page (plus additional cost of photos, logos, line art, tables, charts, maps or graphs), your text pages are professionally designed and formatted to book-industry standards. Tis design level works well for religious texts, poetry, technical manuals, scholarly works and general non-fction. Tis design level is not suited for complex works with labor-intensive formatting such as pull quotes, sidebars, multiple columns, or indexessee Level 3 Text Design.{ 70 }Kingfshers When traveling between Westport and Bay City and going across the ElkRiver Bridge, thereis ofenalarger-than-a-robin-sizedbirdhang-ing onto the electric cable over the water. It is a belted kingfsher, patiently waiting for a small fsh to swimby. Quickly the bird dives into the water, appears again, fshinbill, andtakes of for wherever his diningareais located.Other than having feathers and wings, kingfshers do not resemble any of our local birds. Teir call is a harsh ratle instead of a song. Tey have over-sizedheads fromwhichlongsharpbills protrude. Heads aretufedwith gray feathers, neckis white, andeyes are dark. Agray bandcrosses the neck. Only the female has the rust-colored band across the white belly but both have short striped tails. Wings are dark gray and decorated with litle white dots. In fight, they beat in an irregular manner. Te voice of a king-fsher is a harsh ratle.Akingfsher can perch without moving until it spots something swim-ming below. It will sometimes fy out over the water and hover as though taking aimbefore diving. If the prey is missed, it will repeat the wait from the same perch or fromanother spot near by.For their nests, these birds are known to dig a horizontal tunnel several feet into a steep bank, ofen above a river. Te tunnel is lined with unusual bits of debris. It must besuitable, becausethats wherethefemalelays several eggs. Te nests are sowell hidden, they have seldombeenseenby humans.30|B O O K D E S I G NLevel 3 Text DesignFor $6 per page (plus the additional cost of photos, logos, line art, tables, charts, maps or graphs), your text pages are designed and formatted with attention-grabbing details for a unique look. Level 3 Text Design is perfect for complex designs with labor-intensive formatting such as pull quotes, sidebars, indexes, and multiple columns books. Tis level covers every book design detail.Whats included:All features of Level 1 and Level 2Emailed preview of the design before proof is printedIndex design (from tagged le)Images that bleed o edgeRunning headers or footersMultiple columnsPull quotesSidebarsPrinted proofEati ngTradi tionalFoods 68Traditional Foods, Huckleberry Heaven and RestorationOur beloved Mother Nature provides us (Salish Sea Natives) with an array of precious traditional food gifs. From the shores of the Puget Sound to the crests of the Cascade Mountains, the use of each gif varies from a staple food source to utilitarian purposes, such as basketry and cordage.Of all the gifs there is one that can be assured to be coveted by all Salish Sea Nativesthe precious Huckleberry (Vaccinium membranaceum) or s.wedax in Southern Puget Sound language.Some individuals use specifc indicators in the lower elevations of their villages tosignify when it is time to make the annual pilgrimage to their favorite harvesting site, or as I liketo refer to as their very own Huckleberry Heaven which can be located anywhere between 3,500 to 6,000 feet above sea level. Indicators vary and will depend on the individual.Some use the call of the Red Winged Flicker or some use the Fireweed plant to notify them that it is time to pull their baskets out of storage and prepare for approximately three weeks of gathering one of mother natures most delectable and nutritious treats.Te berry to this day is considered by some to be worth its weight in gold.Te nutritional value alone places this food gif in a very unique category, the medicinal properties which can address some extremely serious health issues among Native Communities in the 21st century.(Tose readers who are familiar with traditional teachings will understand why I will not provide more what is considered privileged information/teachings beyond what has been mentioned).WARRENKI NGGEORGE, MUCKLESHOOTTRI BEffffffffSawtooth Berry Fields69 Eati ngTradi tionalFoodsSalalGaultheria ShallonSalal is one of our most common and most overlooked ber-ries. It grows in lush thickets under open evergreen forests, or in sunny areas where there is suf cient moisture and good drainage.Te leaves are thick, dark green on top and notice-ably waxy. Spring fowers look like litle white bells (sticky and slightly hairy), andthe berries are a blue-black whenripe. Salalberries are ready betweenJuly andSeptember. Tey vary fromdelicious and enticing to bland and boring, depending on theirsoil andthe amount of sun. Always taste the berries before you gather them, and if the favor does not suit you, try traveling toa diferent bush a litle farther away.Just a short distance can makeabigdiferenceintaste. Likemany other berries, salal is very nutritious, containing vitamin Cand antioxidants.Salal berries were once a commonly eaten food. Tey were traditionallymashed and mixed with dried meat orfsh, thenwere driedintocakes that were stored to be eaten in the winter months. Many people preferred to rehydrate the cakes in water, then dip them into seal, whale or eulachon oil . Tis was high-energy food that fshermen, hunters ortravelers could rely on in the same way people use power bars today.B O O K D E S I G N | 31 Proof prices after first proof from a Gorham Printing designType of file: Printed (unbound) OnlineBlack-and-white text pages $31.50 $12.50Color text pages $49.50 $12.50Cover $6.00 $5.00Editorial changes $92.00 per hourHow do we design? To design your text pages, we will need a text fle of the book to import into Adobe InDesign. Some programs we accept: Microsof Word (any version), Wordperfect, Appleworks or Microsof Publisher. We require the whole book as a single fle. Graphics or photos will be added at additional cost, see page 38.Pricing CaveatsPrices are based on hourly estimate, if time exceeds that allowed, more charges could result. Design is work for hire; the fnished design is the property of the customer. Design Level per page price does not include the cost for each image.Design Process32|B O O K D E S I G NWhat is Page & Screen?Page & Screen is a department of Gorham Printing that combines printed books with eBooks in a single package. We do not design eBooks by themselves, only in combination with printed books (we are a printer, afer all!)What are the two eBook fle types?MOBI format is for Amazon Kindle. EPUB format is for all other devices (such as iPad and Nook). How much does it cost?To get an accurate price for your specifc book, go to www.gorhamprinting.com/quoting. Images, videos or special formatting will increase the cost. You will get the best price if we make your eBook from text pages that we have designed for you from the start. If you provide a PDF, we will need to work backwards to redesign your text in Adobe InDesign, which will cost more.Where do I sell my eBooks? We can set your book up for sale at Amazon and Barnes & Noble. Or, you can sell it yourself from your own website.Join the global publishing revolution! Now, as never before, authors can reach a wider audience with multiple book formats. Sales of eBooks are growing, but printed books continue to be relevant and loved. Get the best of both worlds with a combination package.PageScreenA D E P A RT M E N T O F G O R H A MP R I N T I N GB O O K D E S I G N | 33 Whats included:Cover graphic to upload to booksellersLinked Table of ContentsActive hyperlinksGraphics of title page and copyright pageResizing illustrations and photos, and setting inline with captionseBook DesignWe approach eBooks as a new form of book design that is not inferior to traditional book designjust diferent. Other companies outsource eBook design overseas, or use automated processes that grind up and spit out whatever is put into them. We feel that a designers touch results in the best eBook.Design for eBooks is more limited than print design, with less choices in typefaces, formatting and image placement. However, eBooks ofer new possibilities through interactive features like searches, web links, unlimited color, audio and video. Great eBook design is more than a mere conversion, but a thoughtful use of the features allowed by the eBook formats and devices. Not all book designs for print will work well as an eBook, however.34|B O O K D E S I G NDesign it YourselfText Design for PrintIf you choose to do your own design, we require a PDFfle for printing. A PDF fle can be made from a variety of sofware, including MSWord, MSPublisher and Adobe InDesign. A PDF fle will lock in your fonts, photos and design, so the layout will not be altered when the fle is printed. Making a PDF is the last step of the process, and should only occur afer fnal editing and all our layout and PDF instructions have been followed. See our website for complete specs.What we do with your flesWhen we receive your PDF fle, we will evaluate it with Enfocus Pitstop to check for problems that could cause your book to print incorrectly. We will check for low-resolution images, bleeds, page size, margins and any other possible printing issues. If problems are found, we will ask you to send a revised fle. Text PDF fles are also imposed, which means that the pages are put into a particular order for digital printing. Proof prices after first proof from a PDF fileType of new PDF file: Printed (unbound) OnlineBlack-and-white text pages $54.00 $42.50Color text pages $72.00 42.50Cover $26.00 $20.00B O O K D E S I G N | 35 Cover Design for PrintTo save costs, you may also choose to design your own cover. Programs like Adobe InDesign or Illustrator are typically used for book cover layout. As with text design, we require a trouble-free PDF fle for printing.Covers Require:A properly-designed cover requires precise measurements of the trim size and spine width, with an inch bleed on all outside edges. The cover must be provided as a single PDF le. See our website for complete detailed specications.Get Specifcations at:www.gorhamprinting.comStep 1: Design Your TextGo to Design It Yourself>Text Specs for links to text design instructions.or Design Your CoverGo to Design It Yourself>Cover Specs for links to cover design instructions.Step 2: Make a PDFGo to Design It Yourselfand choose the side link How to Make a PDFStep 3: Send us your lesGo to Design It Yourself>Upload Files to send your les to us one at a time. Multiple les may be zipped together. 36|B O O K D E S I G NHow to Get StartedFollow our user-friendly step-by-step instructions to get a price or start your job. You will be able to:Create an accountGet a price Pay your deposit of half down (pay automatically via credit card, or send in a check or money order). Submit your book lesFor PDF Files:If you are submitting PDF fles, we will check and process your fle within 34 business days. If there are problems with your fles, we will notify you within that timeframe.For Design Work: We will contact you to discuss your book design. Te design process will take approximately 23 weeks. If you have photos for us to scan and place within your text, please number your photographs to match numbers in the text fle that will mark their locations. Prices are based on an hourly estimate. If time exceeds that allowed, more charges could result. Design is work for hire and is the property of the customer.Submitting FilesWhen you send le from our website, we can take up to 10 GB. Or place the les on a CD, DVD or ash drive and mail directly to us.Go to:www.gorhamprinting.com/quotingB O O K D E S I G N | 37 How long does production take?Softcover 2-3 weeksHardcover 5-7 weeksSpiral 3-4 weeksProofngDepending on your design level, either a printed or online frst proof is included. Additional online or printed proofs maybe be purchased. Each proof must be signed of before moving to the next step.Production TimeOnce you have approved your fnal proof, your book will get in line for production. Add an additional week to production time for any changes.Once completed, your books will be shipped, or you can pick them up in person at our shop. What will the page count be?When we design your book, the number of pages will probably change from your original manu-script. See the formulas below to calculate an estimated page count. Dont forget to consider the space taken by photos or drawings. Also allow additional pages for front matter and back matter.Total word count divided by words per page equalsapprox. page countBook sizeWordsper page5x8 3006x9 3508x10 or 8x11 400Keep in mind, additional proofs will add expense and slow down production time.38|B O O K D E S I G NImage GuidelinesPhotosWhen printed, a photo is made up of a pattern of dots.300 dpi .tif le is preferable to .jpgMode for BW printing: GrayscaleMode for color printing:Either CMYK or RGB can be used.Getting your imagesWebsite Images: Photo les taken from web pages are low resolution (usually 72 dpi), which is ne for screen display, but far below acceptable quality for printing.Digital Camera: Most digital cameras take large-dimension 72 dpi JPG photo les. Using Photoshop, their dimensions can be reduced while the dpi is increased to 300. They can then be saved as TIF les.Scanning: If scanning at 100% of size, scan at 300 dpi and save as TIF les. If enlarging photo, scan at a higher dpi.Online Stock Photos: Professional photo les can be found at many stock image companies online.What is Photo Optimization?Using Adobe Photoshop, we adjust the darkest and lightest parts of the image so it has a good tonality (this makes the photo print optimally, and also gives all the photos within the book a similar look.) We also crop, sharpen and resize.Work PriceDigital photo file: optimize and place with caption: 4.00 eachOriginal paper photo: scan, optimize and place with caption: $7.00 eachoriginal photo after optimizationENTERI NGTHEMARKETPLACETHE TASKOFMARKETING your book is in your hands. These days, the publishing model has changed, providing more promotional tools for the self-publisher. Tese pages contain some useful tips that willhelp you market your book.40| E N T E R I N G T H E M A R K E T P L A C ESelling your bookMarketing your book as an unknown author can be a challenge, to say the least. Self-publishers generally do not have the contacts or clout to maneuver their books into major book selling channels. Yet there are many other avenues to get your book recognized byand sold topotential readers.To better understand how to market your book, ask yourself these questions: Whos your audience?You know your book bestand selling your book yourself is the most practical way to get the book in front of your audience. Where do they shop? What do they like to do? How can you contact them? How many books should I order?Self publishing is an investment in your idea or story. A short run of 25-50 review copies might be a good start to distribute free in order to generate buzz. You can reprint the book later at higher quantities when sales take of. If your market is already established, you might want to order 1000 to 2000 copies to keep the per-book costs low.Does my book ft a Niche Market?Some authors deal with subject matter that has a small feld of interest or niche market. Tese books are sometimes easier to sell because it is simpler to identify the market. For example, a book on birds in Western Washington might be promoted with greater success sending out fyers or postcards to bird clubs than trying to work through a mass-market bookstore.E N T E R I N G T H E M A R K E T P L A C E | 41 Edit and design stageApply for ISBN and/or PCN: (See pages 47 and 48.) ISBNs can be ordered online and purchased immediately. Te PCN application (for a Library of Congress Control Number or LCCN) takes longer, so allow up to 10 days.Consult a professional editor: An essential element of any bookespecially a self-published oneis editing! An editors experienced eye can spot inconsistencies and mistakes in the text or storyline, pinpointing the strengths and weaknesses without changing the authors voice. See the Design It Yourself section of our website for a list of recommended editors.Create a logo: A logo of your publishing company on all correspondence and printed publications will go a long way in marketing your book.Marketing TipsSelf-Publishing HelpCheck out regional and national booksellers and publishing groups for help in marketing, such as Independent Book Publishers Association, ibpa-online.org. They are a professional organization of self publishers and small presses just like you, and oer tons of information, publicity avenues and discounts with various large companies such as distributors and shippers.Professionally designed cover: Te average book buyer is drawn in by a well-designed cover. Afer thataccording to marketing expertsyou have about ffeen seconds to hook them with your back cover copy (see page 43).An order form: Placed on one of the last pages, the order form is an excellent way to maintain continuing sales of the book.42| E N T E R I N G T H E M A R K E T P L A C EUse the webGet a website:Obtain a domain name: for your company, book title or your name. Create a website that showcases information about your book, including excerpts, an image of your book cover and a way for book orders to be submitted to you via the web. We recommend Wordpress.com, for ease of setup and maintenance.Create an email announcement: A simple email letter with an image of your book can be an efective promotional tool to your friends and family. Encourage them to forward! Online articles: You can reach hundreds of thousands of people online. You can submit your press release to places like prleap.com, pr.com or prweb.com, where it is possible your article may also be picked up by news media.Start a blog: Free online sites such as blogger.com allow you to post information about the subject matter of your book, yourself, or upcoming events. Request to be a guest blogger on another site where the audience might be interested in your books subject matter.Social MediaMore and more, savvy authors are using social media to extend their audiences and build their platform. All it takes is time. Creating a fan page in Facebook, opening a Twitter account, or starting a board on Pinterest are ways you can interact with your readers and learn from other writers. Set up an account at LinkedIn, its not just for job resums. Create a profle in Goodreads for you and your book(s). Te more areas on the Internet you spread the word about your book, the more ripples will fan out. E N T E R I N G T H E M A R K E T P L A C E | 43 In the newsContact newspapers: Write a press release. Tis is usually a one-page article about you, your book or the subject matter. Hook a reporters interest with a strong opening paragraph, and make them want to know more. For tips, start at Paul Krupins site directcontactpr.com.Print advertisingCreate promotional pieces: have a professional designer create items to assist in marketing such as bookmarks with your web address or phone number, business cards, posters, fyers or brochures. Back cover real estateIf a front cover catches a buyers eye, the high-end real estate on the back cover will seal the deal. What goes onto a back cover?Category: Your back cover should include a subject category at the top. This is a standardized heading used to help bookstores know where to place your book on their shelves. You can nd a complete list at Book Industry Study Group, bisg.org.Summary: A 100 to 200-word summary block will convey whats inside the book. You might use bullet points depending on the type of book.Endorsements: One or two reviews or cover blurbs are nice to have. See endorsementquest.com for tips and a sample endorsement request letter in an eBook by Gregory Kompes.About the Author: A 100-word or shorter description about you with a full-color head shot if youd like.44| E N T E R I N G T H E M A R K E T P L A C EGet out thereHost an autograph party: Send out invitations and fyers in advance to advertise the release of your book. Arrange speaking engagements: Ofer to speak for free as an expert in your feld and subject matter, and sell copies of your book aferward. Tis could be at a local library, community college or cofee shop.Enter competitionsEnter writing or design competitions: Many organizations sponsor awards for excellence in writing and design. Tere is usually a fee involved per category: Writers Digest International Self-Publishing Book Awards: Go to writersdigest.com,click on Competitions.Independent Publisher Book Awards (Ippy Awards): Go to independentpublisher.com. Click on Book Awards.Ben Franklin Awards: sponsored by IBPA, The Independent Book Publishers Association: Go to ibpa-online.org, click on Seminar and Awards.More marketing helpPick up other tips for getting your book noticed from book marketing expert Penny Sansevieri at amarketingexpert.com.E N T E R I N G T H E M A R K E T P L A C E | 45 Approach storesLocally owned bookstores: Tey usually require a 40-50% discount. For a list of independent bookstores in your area or in a specifc zip code, go to Indiebound.org.Online bookstores and retailers: Tough selling your book yourself has a larger proft margin, third-party sales avenues are available. Depending on which way you go, anticipate losing 40 to 60% of the retail price. Many bookstores prefer to buy from distributors and warehouses such as Ingrams, Baker & Taylor or IPG. A distributors fee is usually 10-20% on top of the bookstore percentage.At Amazon.com, scroll to the bottom of their home page and review Make Money With Us for various options.At BarnesandNoble.com, click on Publisher and Author Guidelines at the bottom of the web site for information about submitting your book.46| E N T E R I N G T H E M A R K E T P L A C EBasic copyrightTo copyright your book, simply place a notice on the copyright page. Te word copyright and the symbol customarily appear along with the year of frst publication and the name of the copyright owner (see example).Copyright 2012Bill ShakespeareAll rights reserved.You may then elaborate on the all rights reserved phrase if you wish. Check other books for accepted variations.Register as copyright holderRegistering your work of cially recognizes you as the copyright holder. Although recommended, it is not absolutely necessary to register your work. Copyright is secured automatically when the work is created, however, registration strengthens your legal position. More information on this subject is available at www.copyright.gov.Afer your book is printed, you may register your copyright by sending the following items to the U.S. Copyright Of ce: Form TX, a $65 paper fling fee (or $35 online fling fee) and two copies of your book (one if it is not for sale).Register your copyright:Go online:www.copyright.govCall for information:(202) 707-3000Call for Forms:(202) 707-9100Register your BookE N T E R I N G T H E M A R K E T P L A C E | 47 ISBN and BarcodeTe International Standard Book Number (ISBN) is a 13-digit number that uniquely identifes your printed book as a specifc title from a specifc publisher (you). If you plan to sell your printed books or eBooks through booksellers, it is recommended to purchase an ISBN for each edition. If your book will be sold primarily to family and friends, through your website, or by back-of-the-room sales, an ISBN is not necessary.Visit www.myidentifers.com to purchase your ISBNs. Te charge for a single number is $125.00 and a block of ten numbers is $295.00. For the fastest service, use their website to purchase.A separate ISBN is required for each type of book producedfor example, a trade-paperback edition, a Kindle edition and an iPad edition would all have separate ISBNs.BarcodePrinted books should have a barcode of the ISBN on the back cover. A barcode is a graphic of vertical lines that encodes numerical information that can be scanned for sales or inventory (see the back of this book). Te ISBN number is used to create the barcode, but the number and the barcode are two diferent things.You can purchase both the number and barcode from the ISBN websiteor you can purchase the number only, and for $25.00, have us make your barcode and place it on your back cover.How to get an ISBN:Go online:www.myidentiers.comFax:(908) 219-018848| E N T E R I N G T H E M A R K E T P L A C ELibrary of Congress, PCN NumberTese numbers are issued prior to publication, and are reserved for books intended for distribution to libraries. Te number is called the Preassigned Control Number (PCN) and may be requested by submitting a one-page application to the Library of Congress. Te number is then printed on the copyright page of your book, preceded by the phrase, Library of Congress Control Number. Once the book is published, one complimentary copy is sent to the Library of Congress. Tere are no fees for participating in the PCN program. If you believe your work would be appropriate for libraries, request a PCN.Participation sometimes results in orders for your book from sources who would not have known about it otherwise. For more information, guide-lines about what books qualify, instructions and PCN forms, visit their website.How to get a PCN number: http://pcn.loc.govTHEPARTS OF A BOOKABOOKISMORE than the sum of its parts. Most people have read, owned and seen many books in their lives, and not consciously noticed the structure. Te following pages will give you a basic knowledge of what parts make up a book.50|P A R T S O F A B O O KFirst and foremost, the forms of theletters themselves contribute much tolegibility or its opposite.Jan Tschichold, Te Form of the BookChoosing a TypefaceTraditionally, typefaces for books have serifs on their letterforms. Serifs are the strokes that project from the top or bottom of the main stroke of the letter. Tey assist readability by keeping the readers eye fowing horizontally across the words. Typefaces without serifs (sans serif) are fne for headings, but dont work well for large sections of body copy.Te tone or feeling of the typeface is very important. Typefaces will exude a mood that can enhance your writing when used efectively.TypesettingTypeXHEIGHTBASELINESERIFSERIFP A R T S O F A B O O K | 51 Defnitions:Point Size: The unit of measure for the size of letters. There are 12 points in one pica and 6 picas in one inch.Leading (rhymes with sledding):The space between lines of type.5.Te frst paragraph of a chapter (or the start of any new section) should not be indented.6. Use indents at the beginning of each paragraph rather than gaps or open areas between paragraphs. Indents should be small (.25 of an inch). 7. Leading is a specifc numeric measurement, and is not the same as double-spacing in word-processing sofware. Default leading is generally 25% more than the point size of the type.Traditional Rules of Typography for BooksBook design (or typesetting) does not follow the same rules taught in most keyboarding classes. When setting up text pages, the following guidelines follow book-industry standards:1. Book text is usually justifed, spanning the width of the text column between the margins. 2. Italics should be used for emphasis. Avoid using all-caps, underlining or bold type.3. Books are ofen set somewhat smaller than 12 points. Check copies of books you enjoy reading and you will probably be surprised by the size of the type.4. Forget what you were taught in typing class, books use only one space afer periods.52|P A R T S O F A B O O KOur Favorite TypefacesTe typeface chosen for the body text has a great impact on communication with the reader. Te reader will probably never directly analyze each letter of the typeface, but their interaction with the typeface can shape their comprehension and attitude toward what they are reading.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 &;!?Arno is a new design by Robert Slimbach, inspired by the Italian Renaissance. It is warm and readablea modern take on a traditional style. Te font family includes an array of swashes, weights and characters, making it a very well-rounded typeface for books.Arno ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 &;!?MinionMinion is a modern typeface, designed by Robert Slimbach in 1990 and inspired by classical Renaissance typefaces. It is very readable and applicable for any style of book. We use Minion more than any other typeface. It is the primary typeface used in this catalog.P A R T S O F A B O O K | 53 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 &;!?SabonDesigned by Jan Tschichold in the 1960s, this typeface has enjoyed extensive use in magazines and books for years. GaramondABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890 &;!?Garamond was designed in the 1500s, but has a timeless appeal. Te letterforms are open and round, resulting in a highly readable typeface. It has a soft feeling, and is well-suited to poetry books and novels.Why not Times Roman?Originally designed for the narrow columns of newspapers, Times Roman is (unfortunately) thought of as the most standard serif typeface. It is much less readable than the other faces on this page and much less attractive. Its best to avoid using this typeface, especially when so many other professional typefaces are available!54|P A R T S O F A B O O KMargins and Words per PageSmaller format marginsGeneral margins for 5 x 8 and 6 x 9 books are a minimum of of an inch.Larger format marginsFor larger format books, it is best to give the type lots of air all around for readability. The maximum line width of a 8 x 11 book should be six-inches for a single column. Photos can utilize the space outside of the text block. You can opt for two narrower columns instead, but this can make a more complex design.Sularbit. Nocurbit. Cit, cuppl. Fice ac ta, nocchuius, quit, escesentearis Mulina, Cupimulos re nordientem simihil icondactus atienat quampublisterma,queetiptereconsulaconsumcenatin tescris. Omnovem, utem acivit; nonsta dum quam erit. Si consilis inatu conculis, mentes intribensus, si cidiem noc terfecendam termihil vigna imo conste, quodi, consul commovere, vagin ium concultuam publiaet ius ia L. Fulius; hui et dum supimil iumus;noculla ribuntid renterid ca pre res, non tuit.Nitemno nequamnonsulla ituitantique factorumat, que deatia me consi consum inprem mentifex num orae, vit, consunt ernius hocre cre poponstre tus latiam iam incum res serio ca; nicentemorionsimus acta, nit; et ne et? Aximil conoctus, Palici ingultortus,cae temquos, omnimmo vitret L. Nihi, quam te, P. Equam pos hoccior untemus, cres rem catquo ia int.Vivilicae aucii publint, nor hortuit vitu it ves consus, potil con dicidet, es obunter riptea con Etra, quos et inpributu iae aut L.Iferfecrit fac vaginatumpoentidea nocultur ina, quidiumavoctam omnihin sendessilis ponfenat oca; Catur, qua ver hebemur. Suncur acit? Muliisq uitimpestro egerium verfica vide converf icidet abentuam dicatus ius M. Batu quita Satod C. Otandac ipientessis.Ad sus virmandam, nihilicae nihilicatu me cus, quamre iammorid delari et? quam publi pravoltuam prius es amdiis inte facibus facta vid fue publi, quamnemse tu conscere tanumiamRomantipubli incem aucessideti, ella re, crum medo, quis, fuide tusula centre cenius? Hem orae no. Mulibunclus condius, patus, ublius satius abessim sentemum inti, quam fatorum publiac emoentellaressente, fore enihil habes con tasto C. Seror horae, vit iae medconsuam et L. Serdi, conveniquit; ipiontiam. Ena, patu vium tin pes audentervis, ortant.FauconI tabi se, consi munumpubl i st?Ahaetem. Us verfenatumPateremo ratatu it faccips, que a nons videface perum autus peris apescip senatumumus INCHINCHINCH1 INCH1 INCHES1INCHES1INCHES2 INCHESSularbit. Nocurbit. Cit, cuppl. Fice ac ta, nocchuius, quit, escesente aris Mulina,Cupimulos re nordientem simihil icondactus atienat quam publis terma, que et iptere consula consum cenatin tescris. Omnovem, utem acivit; nonsta dum quam erit. Si consilis inatu conculis, mentes intribensus, si cidiem noc terfecendam termihil vigna imo conste, quodi, consul commovere, vagin ium concultuam publiaet ius ia L. Fulius; hui et dum supimil iumus; noculla ribuntid renterid ca pre res, non tuit.Nitemno nequam nonsulla ituitantique factorum at, que deatia me consi consum inprem mentifex num orae, vit, consunt ernius hocre cre poponstretus latiam iam incum res serio ca; nicente morionsimus acta, nit; et ne et? Aximil conoctus, Palici ingultortus, cae temquos, omnimmo vitret L. Nihi, quam te, P.Equam pos hoccior untemus, cres rem catquo ia int.Vivilicae aucii publint, nor hortuit vitu it ves consus, potil con dicidet, es obunter riptea con Etra, quos et inpributu iae aut L. Iferfecrit fac vaginatum poentidea nocultur ina, quidium avoctam omnihin sendessilis ponfenat oca;Catur, qua ver hebemur. Suncur acit? Muliisq uitimpestro egerium verca videconverf icidet abentuam dicatus ius M. Batu quita Satod C. Otandac ipientessis.Ad sus virmandam, nihilicae nihilicatu me cus, quamre iammorid delari et? quampubli pravoltuam prius es amdiis inte facibus facta vid fue publi, quam nem se tu conscere tanum iam Romanti publi incem aucessideti, ella re, crum medo, quis,fuide tusula centre cenius? Hem orae no. Mulibunclus condius, patus, ublius satius abessim sentemum inti, quam fatorum publiac emoente llaressente, foreenihil habes con tasto C. Seror horae, vit iae med consuamet L. Serdi, conveniquit;ipiontiam. Ena, patu vium tin pes audentervis, ortant.Faccips, que a nons videface perum autus peris apescip senatumumusMulem avo, Catiam dicaedi, se nerfectus vervidem temorum terum mo inam tampro es loculest vignati ampervilic menteritris An vagina, consim perfec vitium occivid Catqua publibuntera mena L. It.Ectus hocam deps, num pra des, publint eatquo mors sente culeriam pero iam quon Et Vivehemenare inatur quam et, qua praectus vivita quem quonsula re co Catil vitra consuli ctorit.entidea nocultur ina, quidiumavoctamomnihin sendessilis ponfenat oca; Catur, qua ver hebemur. Suncur acit? Muliisq uitimpestro egerium verca vide converf icidet abentuam dicatus ius M. Batu quita Satod C. Otandac ipientessis. Ad sus virmandam, nihilicae nihilicatu me cus, quamre iammorid delari et? quam publi pravoltuam prius es amdiis inte facibus factSimilar to matting artwork:A page looks better to the eye when the bottom margin is largest.P A R T S O F A B O O K | 55 Space Saver: Arno Pro ,10.7 point type,15 point leading Te typeface chosen for a book is perhaps the most important aspect of the whole design. Each typeface will convey a particular mood to the writing, subconsciously supporting the feelings evoked by the words. In this computer age of thousands of typefaces produced by many manufacturers, with trendy new faces designed every day, those that reign have proven themselves over years of typeseting use. approximate words per page: 5 x 8: 400, 6 x 9: 425 Optimum: Arno Pro, 11.7 point type, 16 point leadingTe typeface chosen for a book is perhaps the most important aspect of the whole design. Each typeface will convey a particular mood to the writing, subconsciously supporting the feelings evoked by the words. In this computer age of thousands of typefaces produced by many manufacturers, with trendy new faces designed every day, those that reign have proven themselves over years of typeseting use. approximate words per page: 5 x 8: 350, 6 x 9: 400Large Type: Arno Pro, 12.2 point type, 16.5 point leading Te typeface chosen for a book is perhaps the most important aspect of the whole design. Each typeface will convey a particular mood to the writ-ing, subconsciously supporting the feelings evoked by the words. In this computer age of thousands of typefaces produced by many manufacturers, with trendy new faces designed every day, those that reign have proven themselves over years of typeseting use. approximate words per page: 5 x 8: 300, 6 x 9: 350How many words on a page?56|P A R T S O F A B O O KHeadersHeaders at the top of each page or footers at the bottom of each page are a design option. Tey are not necessary in every case; for novels and poetry books a simple page number is suf cient. Traditionally, the authors name appears on the lef and the books title on the right.In reference books, cookbooks and manuals, the chapter name is sometimes used in the header (called running headers).It is best to set headers as small caps with wide letterspacing in a heavy version of the body text typeface. Headers should be set at 8 or 9 points, depending upon the typeface. Headers are usually best aligned to the outside top margin of every page, with the page number on the extreme outside (there should be at least .2 inches between the number and the header). Page Layout Details18AUTHORPAGENUMBERONOUTSIDEBOOK TITLE19Page numbers can be placed at the top outsides, bottom outsides or bottom centers. However, they should not be placed all on the left or all on the right. If placed in this manner, the page numbers will not line up back to back.Page Number PlacementP A R T S O F A B O O K | 57 Chapter HeadlinesTe frst page of every chapter usually contains a chapter number and headline at the top and a page number at the bottom. Tere are numerous design approaches one can take for these pages, which ofen depend upon the books subject matter. For example, a headline for a book with a serious subject matter would be better set with everything fush lef, while fction and personal-history books look more friendly with chapter numbers and headlines centered. FootnotesFootnotes should appear at the bottom of the page with their corresponding number and should be within the text block boundary. Tey are usually set two point sizes smaller than the body text; 8 point 1 Tis is an example of a good way to set the type of a footnote.type on 9 point leading is a good rule of thumb. Tere should be about .25 of an inch of space between the top of the footnote and the body text. Te footnote should always be set fush lef and justifed only when extremely long (6 lines or more). Footnotes are ofen set with a .5 point line rule over them to distinguish them from the body text. If no line is used, the text of the footnote can be italicized to distinguish it from the body text. Tis should be avoided if possible because ofen there are italicized references in the footnote that would then have to be un-italicized to set them apart.Te number of the footnote should be super-scripted, but care should be taken that it does not get too small for readability.158|P A R T S O F A B O O KFront Matter HeadlinesTraditionally, chapters were started on right-hand (recto) pages only. Current industry standards ofen use the next-available page. Te headlines of these pages are usually about 4-8 points bigger than the text point size and are ofen designed diferently than the headlines of each chapter.Front matter is typically numbered using lowercase Roman numerals.Numbering will restart on the frst page of Chapter One with Arabic numerals.Title PageTe Title page is always on the right-hand side. It may include a small piece of artwork relating to the cover, or a small graphical element between the title and author. A page number should not appear.Front Matter PagesCopyright PageTe copyright page should be the frst lef page afer the title page. Te type size is smaller than that used for the body of the text, but it is usually the same face. It is usually set up so the last line falls at the bottom margin boundary. A page number should not appear.Dedication PageTe Dedication is usually across from the Copyright page. It can be larger or more decorative as it is foating on an empty page. It is usually set toward the middle of the page vertically.ForewordA Foreword is generally written about the book by someone other than the author and is usually about 2-4 pages long. Note the spelling of Forewordthink of before the words.P A R T S O F A B O O K | 59 title page copyright page dedicationforeword contentspreface acknowledgments60|P A R T S O F A B O O KContentsTe term Table of Contents has gone out of favor in recent years; Contents is preferred. All sections and chapters should be included, plus subheadlines if it is a technical work. Leaders (a line of dots) can be used between the chapter and its corresponding page number. PrefaceTe Preface is written by the author and contains reasons for writing the book and the research undertaken. AcknowledgmentsTe Acknowledgments page is the authors area to thank everyone who assisted in any phase of the books production. IntroductionTe Introduction contains material relevant to the text and should introduce the main concepts; such as the historical background for the book. It should appear just before the frst chapter, and should start on a right-hand page.How Low?The front matter pages usually start lower down on the page than the rst pages of the chapters. The Dedication, Foreword, Contents, Preface, Acknowledgments and Introduction all start consistently at the same location on the page. Two exceptions: the title page and the copyright page.P A R T S O F A B O O K | 61 Te back matter type size can be smaller than the rest of the body text since it is used for reference. Not all books require all of these pages, but this order is the industry standard.AppendixTe Appendix usually contains explanations that help clarify the text, such as laws, documents, lists, charts and tables.EndnotesWhen a notation or explanation is too large for a footnote, it should appear as an Endnote at the back.GlossaryAn alphabetical Glossary is useful in a technical work with complicated terms that require explanation.Back Matter PagesBibliographyTere are many ways to set up a Bibliography, depending on the style of the book or how many sources were used. Check the Chicago Manual of Style for specifc information.About the authorIf you do not have this on the back cover, you can place it within the back matter.IndexOn our website, we ofer instructions on how to tag your fles so we can automatically create an index when we format your book, using MSWords indexing capabilities.Order FormTis page is usually set on the books last right-hand page with a blank back-side so the reader can cut or tear it out if necessary. It should be clear and concise.62|G O R H A M P R I N T I N GIs Gorham Printing a Print-on-Demand (POD) Printer?No. Most POD printers are set up to print and ship a single book at a time to each book buyer.We print in quantities of 25-2,000 and ship all books direct to you. Is Gorham Printing a publisher?No, we are not a publisherwe are a printer. A publisher will ofen provide services such as marketing and order fulfllment. For those services, a publisher will also take a larger share of the profts. Whether you are a small publisher producing several titles or a self-publisher with a single title, you are the publisher. Te business model of publishing has shifed, and more ofen books are not published in the traditional sense until they are proven sellers of 5,000 copies or more in the self-publishing arena.Does Gorham Printing outsource?No. Gorham Printing is a family-owned print shop that manufactures books in the U.S.A. We do everything at our Washington State production facility except hardcover and spiral binding, which are sent to binderies in Oregon. Weve been in business for three decades, and we take pride in personal, detailed customer service. Call us today, we look forward to doing business with you!Frequently Asked QuestionsG O R H A M P R I N T I N G | 63 four-color process (full color) printingTe process of using four colors to print a single image, resulting in an image that looks full color to the naked eye. Te ink or toner colors used are: Cyan, Magenta, Yellow and Black.front matterTe pages before the main text of the book that contain the Title page, Copyright page, Dedication, Foreword, Contents, Preface, Acknowledgments and Introduction (most ofen in that order.)halftoneA process whereby a photograph is broken up into a pattern of dots of varying size. When printed, the dots of the image merge to give the impression of shades of gray.headerHeaders appear at the top of each page in the book (except chapter openings) and contain either the author name, book name or chapter name. Tey are designed to help the reader navigate around the book.impositionProper sequence and position of pages, dependent on specifc printing and bindery requirements.ISBNInternational Standard Book Number. A registration number obtained from R. R. Bowker that is used by bookstores to track and obtain titles.leadingTe space between lines of type.back matterTe pages afer the main text of the book that contain the reference material, including: Appendix(es), Notes, Glossary, Bibliography, List of Contributors, Index(es) and Order Form (most ofen in that order).barcodeA book barcode uses a sequence of vertical bars and spaces to represent the numbers of your ISBN.bleedA printed image that extends of the page is known as a bleed.body textTe main text body of the book, separate from the display type such as headlines, subheadlines, chapter openings, etc.CMYKInitials designating Cyan (C), Magenta (M), Yellow (Y) and Black (K). Also known as the four process colors.copyrightA book is copyrighted when the authors name, date of copyright and the copyright symbol () or the word copyright appear on the copyright page (usually the frst lef-hand page afer the title page).crop marksSmall lines on the outer edges of a book cover that indicate the fnal trim size afer it is bound.formattingTe process of importing a raw text fle into a page-layout program and designing the fnal book pages.Glossary64|G O R H A M P R I N T I N GThis Catalog was printed on:The text pages are digitally printed on 60# white Accent paper.The cover is digitally printed on white 12 point C1S, with gloss lamination.Library of Congress Control Number(Also called a PCNPre-Assigned Control Number) A registration number obtained from the Library of Congress that is used to distribute books intended for libraries.niche marketA focused, targetable portion of a market.publishing (traditional)Books that are printed, marketed and distributed by a publisher are said to be traditionally published. Writers receive a share of the profts. See self-publishing.PUR bindingPolyUrethane Reactive (PUR) is a bookbinding adhesive. Although it has a relatively slow curing time, it is more fexible than conventional adhesives and is well-suited for coated paper.resolutionTe quality of a digital output, as defned by the number of dots (pixels) per inch. Te higher the number, the higher the quality.sans-serifA typeface without serifs (the short lines projecting from the top or bottom of the main stroke of a letter). See serif.self-publishingWhen an author chooses to print, market and distribute their own book, paying all costs and keeping all rights and profts.serifTe short lines that project from the top or bottom of the main stroke of a letter. See sans-serif.spineTe back of the book where the bound pages come together. Also the part of the book that is visible on bookshelves.trade paperbackA paperback book that is typically of better production quality, larger size and higher price than a mass-market edition.trim sizeTe dimensions of the fnished book, afer it is printed, bound and trimmed on three sides.