goran nagradic logistics.com. history of the company professor steffi and three former graduate...
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History of the companyProfessor Steffi and three former graduate
students founded the company in 19871991 company was purchased by Sheffi1996 company was sold to Sabre GroupIn 2000 Steffi bought back the company
and renamed it to Logistics.com
Logistics.comProvides both services and software
products designed to improve efficiency and reduce costs in a variety of shipping and logistics activities
Empowers shippers and transport providers with the technology to buy, sell, manage and optimize transportation services
7 out of top 10 trucking firms in the US use Logistics.com’s carrier solution.
Lines of business within the transportation1. Carrier solutions2. Shipper solutions3. Multiattribute transportation auctions4. Digital transportation marketplace
ProductsOptiManage – suite of products that helps
shippers manage their day-to-day transportation
OptiBid – helps shippers execute an overall freight/transportation strategy, and includes the ability to manage exceptions on a real-time basis
OptiYield – management and analysis solution for transport providers that helps them maximize profits while solving their most challenging business problems
“Dream vs. Reality”a) Assuming that the products or services
being auctioned are commoditiesb) Hard time bringing spot shippers and
carriers togetherc) Spot market – shippers asking low prices,
carriers are asking for high pricesd) If they want to compete they need to
provide payment guarantee
Expansion1. International expansion2. New modes of transportation3. Horizontal integration4. Hosting logistics solutions
Logistics solutionCombinatorial, multiattribute auctions
benefit carriers and shippersCombination bidding removes the need for
carriers to hedge prices to cover worst-case inefficiency of the routes
Logistics – handles auctions for transportation by giving carriers free access to software that lets them optimize their routes, shippers benefit by getting lower prices
Implementation planInstead of using ASP model they should
create Global Logistics Network – internet based commerce between providers (carriers) and users (shippers)
Merge with a bigger companyInstead of spot market they should invest
more in contract market