gopro retailing and distribution
DESCRIPTION
This slide show was part of a presentation on the retailing and distribution model of GoPro. This slide show covers the evolution of the GoPro camera, how the GoPro camera is distributed, and finally ends with a heroic video, which presents the rescue of a kitten in a burning house from the POV of the fireman.TRANSCRIPT
Alain Stewart & Vivian Jung
GoPro
‘An American brand
of high-definition
personal cameras,
often used in
extreme action video
photography.’
A way to make something that helps people document adventures.
Known for being
lightweight, rugged,
wearable or mountablein unusual
places.
HISTORY: GoPro Hero (2005)
HISTORY: Hero Black 3+ (2013)
HISTORY: Overview• Developed by Nicholas
Woodman• 2005 - GoPro Hero
(35mm film camera)
• 2007 – Digital Hero 3 (3 megapixel digital camera/30m waterproof/SD Video)
• 2008 to 2012 – HD Hero 5/960/1/2/3
• 2013 – HD Hero 3+
• GoPro NET Worth: 1.3b (Forbes March 2014)
GoPro Website
90 Countries
World Wide
Specialty Retailers
Sporting-goods
Retailers
CERetailers
CUSTOMERS
Authorised
Resellers
/Dealers
GOPRO RETAIL DISTRIBUTION MODEL
Changes& Recommendations
Sports events & trade shows
(e.g. F1)
National Geographic
stores
No rational reason for having its own store
Alain Stewart & Vivian Jung