Some tools to use – Google Reader

Google Reader Image

(too large to display)

You can manage RSS feeds as well as text alerts in one place

Some tools to use – Website Grader

Retaining the UserRetaining the User

Sticky Content/ Relevant Offers

Business Balls Example

(image too large to display)

Some tools to use – Google Analytics

Some tools to use – Crazy Egg (Paid)

Some tools to use – Twitter

Some tools to use – Wordpress

Wordpress tool

Use for easy blog writingUse for easy blog writing(image too large to display)

Converting the UserConverting the User

Clear call to action

Image showing Amazon’s clear call to

action using it’s “check-out” button.

Funnel analysis– Google Analytics

Some tools to use – MailChimp

In summaryIn summary

Do not underestimate the traffic challenge!

Key Actions

o Set up Google Analytics and Webmaster Tools

o Put a traffic generation plan and link strategy

in placein place

o Test landing pages

o Manage conversion funnel

Some websites

o https://adwords.google.com/select/KeywordToolExternal

o http://www.alexa.com

o http://www.youtube.com/googlewebmasterhelp

What you learnt today

o Creating Brand Awareness

o Getting Traffic to your Website

o Retaining the Visitor

o Converting the Visitor into a sale/lead

Effective Online Marketing

Alan Gleeson

www.paloalto.co.uk