google re structuring

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      GOOGLE RE-

    STRUCTURING

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      IntroductionGoogle is an

    American multinational technologycomany seciali!ing in Internet-relatedser"ices and roducts# These include onlinead"ertising technologies$ search$ cloudcomuting$ and so%t&are#

    Google 'egan in (anuary )**+ as a researchro,ect 'y Larry age and Sergey .rin #

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    /actsGoogle &as %ounded 'y Larry age and Sergey .rin Together they o&n a'out )0 ercent o% its shares 'utcontrol 1+ ercent o% the stoc2holder "oting o&erthrough suer "oting stoc2#

     They incororated Google as a ri"ately heldcomany on Set 0$ )**3# An IO %ollo&ed on August)*$ 4550#

     

    In 4550$ Google mo"ed to its ne& head6uartersin 7ountain 8ie&$ Cali%ornia$ nic2named the Googlele9# In August 45)1$ Google announced lans torestructure under a ne&

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    7ission o% Google

    Its mission statement %rom the outset &as :toorgani!e the &orld;s in%ormation and ma2e ituni"ersally accessi'le and use%ul$: and itsuno

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    RestructuringIn corporate terms restructuring refers to significant

    modifications made to the operations or the structure of a

    company.Restructuring is a procedure in which a

     business changes the strategy or direction of its

    organization.

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    Alha'et comany

    Alphabet Inc. is a holding comany intendedto 'ecome a conglomerate that &ill directlyo&n se"eral comanies that &ere o&ned 'y ortied to Google$ including Google itsel%#

     The comany &ill 'e 'ased in Cali%ornia and&ith age ser"ing as CEO and .rinas resident#

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    Alha'et structure

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    Restructuring Google- Current oerations

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    Reason %or restructuring

      It will keep tremendous focus on the extraordinary opportunities

    To encompass the search engine unit and other subsidaries.

    Google fueled riskier bets such as on autonomous cars, smart

    household devices, internetdelivering balloons and cutting edge

    medical research.

    Gives greater insight over how the money is spent.

    !llow investors to assess Google"s core business more clearly

    while allowing Google to highlight its other assets.

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    Ad"antage o%

    restructuring•  Through restructuring, a company can eliminate financial

    harm

    • #an improve the business.

    • $reedom of capital allotment

    • Taxation benefits

    • Risk mitigation

    • Google Inc escapes %uarterly scrutiny

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    =isad"antage o%

    restructuringThat they can&t own a domain alphabet.com the German car maker

    '() !G owns this domain, it refuses to sell it to Google.

    #urrent website https*++abc.xyz+which is not familiar to many.

    If a business downsizes during restructuring, it may lose highly

    skilled workers

    Insecurity of obs

     productivity may suffer while employees learn their new roles.

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    E>ects o% restructuring

     The Google efect is the tendency to %orget

    in%ormation that can 'e %ound readily online 'y using

    Internet search engines such as Google#

    According to the ?rst study a'out the Google e>ect

    eole are less li2ely to remem'er certain details they

    'elie"e &ill 'e accessi'le online#

    Shares o% Google;s stoc2 &ill then 'e con"erted into

    Alha'et stoc2$ &hich &ill trade under the Google;s

    tic2er sym'ols o% :GOOG: and :GOOGL:#

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    /uture o% google @/ollo&ing the restructuring age &ill 'ecome

    CEO o% Alha'et &hile Sundar ichai &ill ta2ehis osition as CEO o% Google#

     Shares o% Google;s stoc2 &ill then 'econ"erted into Alha'et stoc2$ &hich &illtrade under the Google;s tic2er sym'ols o%

    :GOOG: and :GOOGL:#

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    Cont###!bsurdly complicated method of restructuring suggests that there is more

    than what meets the eye.

     Google"s share price umped -

    Reshuffling will provide the company a bit of insulation from regulatory

    issues, particularly in the /0.

     world"s regulators and many consumers are looking sceptically at the

    impact it will have on data protection, privacy, tax

    !nd if the worst happens to the Google, it would be easier to hive off the

    subsidiaries.

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    ConclusionSo is Google restructuring an eye &ash or is it

    real @

    No de?nite ans&er can 'e gi"en to this6uestion e9cet %or a lot o% hyothesis and

    seculation# Only time can decide # 7anycomanies li2e google started to restructuretoday e9amle microso%t