Structuring a Google AdWords campaign

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Google AdWords allows you to market your product or service through placed text ads on the Google Search Engine which appear when people search for specific words or phrases that relate to the content in your ads. Google AdWords allows you to organise which search terms your ad appears for, allowing for a targeted campaign. http://www.optimised.today/blog/structuring-a-google-adwords-campaign

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  • Structuring a Google Adwords Campaign

    1

    Google Adwords allows you to advertise in Google search results and the wider Google advertising

    network. You can organise which search terms your ad appears for, allowing for a targeted campaign.

    2

    Start by organising your accountYour account can have 25 campaigns, each with up to

    100 ad groups, containing numerous keywords.

    Keyword Keyword Keyword

    URLURLURL

    3You should split your campaigns up by theme.

    Campaign

    Adverts

    Campaign

    Ad Group

    Geography

    Languages

    Search Engines Time of Day

    Budget

    Devices

    4You should split your campaigns into ad groups

    Ad GroupMax Click Cost Share of Budget

    Search engines look here to determine what your adverts will contain in terms of keywords, text and URL.

    TOP TIP

    Create highly relevant ad groups to increase your quality score and lower the cost of bids

    Keyword Keyword Keyword

    URLURLURL

    Adverts

    Trigger Words

    Landing Pages

    Text Message

    Write relevant text adverts

    5

    6

    Brainstorm within your team Ask your customers

    Use the Google Keyword Planner

    Allocate your keywords to the most relevant ad group

    Refine your Adwords campaign by removing all keywords that are irrelevant

    Pick keywords that are most relevant to your product or service.

    Find the best keywords by doing some research:

    7You can choose how accurate a search

    term has to be for your ad to appear

    Broad matchTriggers ad for terms

    similar to your keywords

    Exact matchTriggers ad for terms that exactly

    match your keywords.

    Phrase matchTriggers ad where a phrase contains

    your exact keyword

    Negative matchStops your ad from appearing if a certain

    word is used in a search term.

    TOP TIP

    The more organised your Google Adwords campaign is, the more eciently and eectively you can run it.

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