Is Responsive Web Design aRanking Factor in Google?

More Googlesearches take placeon mobile devicesthan on computers

in 10 countries,including the U.S.

What we do know:

Google came out with "Mobilegeddon" which was released in April. Googletweaked its search engine to favor websites it considered mobile-friendly. The

impact was not immediate but by July, the impact was prominent:

What are the 3 types ofmobile websites?

Responsive

Adaptive

mDot

Responsive Design

Referred to as "RWD" for ResponsiveWeb Design

Uses a fluid approach including flexibleimages and varying CSS so that the siteadjusts no matter the site of the tablet ormobile device

You can tell these sites on yourcomputer because as your slowlyminimize your window, they will adjustand constantly look normal at every size,offering a well-fitted design at everyspectrum of window size

Adaptive Design

Referred to as Dynamic Serving

It detects which device is usedand then generates the versionmade for that device

Unlike Responsive, there is no designin between Mobile and Tablet sizeddesigns, although designs for each doexist

mDot, Separate Mobile Site

Referred to as mDot

Delivers different HTML on separateURLS depending on the devicedetected

According to Pure Oxygen Labs, 54%of the Internet Retailer top 500brands currently use thisconfiguration

We know google prefers the Responsive Design

...but how much?

About a year ago Google released anupdate expressing its desire to reducesites with duplicate content and lowquality content.

A Responsive WebDesign is extremelysimple with only 1

HTML while the othershave 2 or MORE!

Does the preference of aResponsive Web Designtranslate into an SEO rankingfactor?

More on this nextmonth!

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