google plus and authorship
TRANSCRIPT
![Page 1: Google Plus and Authorship](https://reader035.vdocuments.us/reader035/viewer/2022062418/55583499d8b42acb078b4774/html5/thumbnails/1.jpg)
Google+ & AuthorshipPresented at SofTECH
By AJ KohnOwner, Blind Five Year Old
@ajkohn
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Blind Five Year Old | @ajkohn
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But isn’t Google+ a Ghost Town?
Blind Five Year Old | @ajkohnDon’t believe everything you read.
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Google+ by the Numbers
Blind Five Year Old | @ajkohn
693M 343M 288M
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Google+ Secret Weapon
Blind Five Year Old | @ajkohnHuge market share. Slick mobile app.
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Why should you care about Google+?
Blind Five Year Old | @ajkohn
If you care about search, you have to care about Google+.
http://bit.ly/googlepluseoguide
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Search+
Blind Five Year Old | @ajkohnSmall but powerful.
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Google+ Onboarding
Blind Five Year Old | @ajkohn
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Google+ Suggested Users
Blind Five Year Old | @ajkohn
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SERP vs SERP
Blind Five Year Old | @ajkohn
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Blind Five Year Old | @ajkohn
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Blind Five Year Old | @ajkohn
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Where’s Waldow?
Blind Five Year Old | @ajkohn
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Blind Five Year Old | @ajkohn
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Results
Blind Five Year Old | @ajkohn
“42.6% increase in organic traffic for clients who actively use Google+”
-Kevin GibbonsBlueGlass UK
“Trying to slow down the leads because it’s causing customer service problems!”
-Mark TraphagenVirante
“Engagement on Facebook only 4% in relation Google+ engagement”
-Tim MooreCrushIQ
http://bit.ly/plusjuice http://bit.ly/plusengagehttp://bit.ly/plusleads
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Google+ Profile Tips
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Connect Your Social Profiles
Blind Five Year Old | @ajkohn
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Connect Your Social Profiles
Blind Five Year Old | @ajkohnAll your social efforts in one place at the right time.
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Connect Your Social Profiles
Blind Five Year Old | @ajkohn
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Words Matter
Blind Five Year Old | @ajkohn
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Rel=Publisher
Blind Five Year Old | @ajkohnhttp://bit.ly/relpublisher
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Rel=Publisher
http://bit.ly/relpublisher Blind Five Year Old | @ajkohn
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Google+ Sharing Tips
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Tame Your Ego
Blind Five Year Old | @ajkohnCurate your niche and promote others.
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Reshare
Blind Five Year Old | @ajkohnDo unto others …
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Go Native
Blind Five Year Old | @ajkohn14 months later I’m still #1 above Wikipedia.
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Mix It Up
Blind Five Year Old | @ajkohnBe authentic.
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Create A Series
Blind Five Year Old | @ajkohn
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Google+ Formatting Tips
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Title Your Posts
Blind Five Year Old | @ajkohn*Create your Title tag*
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Title Your Posts
Blind Five Year Old | @ajkohn
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Use Keywords
Blind Five Year Old | @ajkohn
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Use Keywords
Blind Five Year Old | @ajkohnLogged out result without Search+.
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Google+ Engagement Tips
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Saved Searches
Blind Five Year Old | @ajkohn
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Evangelists Circle
Blind Five Year Old | @ajkohnAdd people who comment, +1 or share your content.
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Ripples
Blind Five Year Old | @ajkohnhttp://bit.ly/ripplesbookmarklet
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Flag people down
Blind Five Year Old | @ajkohn
@person or +person
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Red Number Notifier
Blind Five Year Old | @ajkohn
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Red Number Notifier
Blind Five Year Old | @ajkohn
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Red Number Notifier
Blind Five Year Old | @ajkohn
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Communities
Blind Five Year Old | @ajkohn
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Comment
Blind Five Year Old | @ajkohnI’m not saying it’s easy, I’m saying it’s worth it.
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Google+ Migration Tips
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Social Migration
Blind Five Year Old | @ajkohnJust get them to circle you.
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Exclusive Content
Blind Five Year Old | @ajkohnLink from Facebook or Twitter to Google+.
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Hangout (on Air)
Blind Five Year Old | @ajkohn
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You Should Circle Me On Google+ Now
Blind Five Year Old | @ajkohnhttp://bit.ly/shouldfollowme
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+1 Button Tips
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The value of the +1 button?
Blind Five Year Old | @ajkohnLet others do the work for you.
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The value of the +1 button?
Blind Five Year Old | @ajkohn
Share to Google+
Searc
h
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Optimize The Snippet
Blind Five Year Old | @ajkohnhttp://bit.ly/socialsnippets
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Google+ Social Signals
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But how much is a +1 worth?
Blind Five Year Old | @ajkohn
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Google+ Activity API
Blind Five Year Old | @ajkohnActivity and engagement is what matters.
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Authorship
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Digital Content Explosion
Blind Five Year Old | @ajkohnhttp://bit.ly/engenorvig
“Broadly speaking, you can think of the growth of the web and the growth of the computing power needed to instantly index it as a kind of arms race. The web keeps growing. There’s a misperception that the web has become established or matured, but in fact the growth curve is a nice smooth exponential that hasn’t shown signs of slowing down yet. We’re still in the middle of the information explosion.”
– Peter Norvig (Director of Research at Google)
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Blind Five Year Old | @ajkohn
“There needs to be a better system for tuning down the stupid people and tuning up the smart people.”
– Jason Calacanis (Serial Entrepreneur)
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Google Authorship
Blind Five Year Old | @ajkohn
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”
– Othar Hansson (Google Authorship Project)
Two objectives: highlight and rank.
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Highlighting Authors
Blind Five Year Old | @ajkohnCTR magnet.
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Verifying Authorship
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Blind Five Year Old | @ajkohn
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Google+ Is An Identity Platform
Blind Five Year Old | @ajkohn
=
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Verifying Authorship
Blind Five Year Old | @ajkohn
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Verifying Authorship
Blind Five Year Old | @ajkohnThe paradox of choice.
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Three Link Monte
Blind Five Year Old | @ajkohnhttp://bit.ly/setuprelauthor
Rel=“author”
Rel=“me”
Contributor t
o
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Email Address
Blind Five Year Old | @ajkohnhttp://bit.ly/gauthorship
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Authorship Tips
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Blind Five Year Old | @ajkohnAuthorship is very brittle.
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Structured Data Testing Tool
Blind Five Year Old | @ajkohnhttp://bit.ly/authorbookmarklet
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Face
Blind Five Year Old | @ajkohnUse a head shot for your profile picture.
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Author Stats
Blind Five Year Old | @ajkohnUnder Labs in Google Webmaster Tools.
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Author Rank
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Blind Five Year Old | @ajkohnhttp://bit.ly/authorrank
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Blind Five Year Old | @ajkohn
Authorship is not the same as Author Rank
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Authorship Goals
Blind Five Year Old | @ajkohn
Highlight Authors
Rank Search Results
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Agent Rank Patent
Blind Five Year Old | @ajkohn
August 2005
July 2009
May 2011
August 2011
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Author Rank
Blind Five Year Old | @ajkohn
Author Rank is about fusing the web of people with the web of
documents and creating a more savvy view of Internet influence.
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Author Rank
Blind Five Year Old | @ajkohnAuthorRank complements PageRank.
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Author Rank
Blind Five Year Old | @ajkohn
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Blind Five Year Old | @ajkohn