google authorship search snippet: evolution + changes

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By Ann Smarty @seosmarty Brand Manager at Internet Marketing Ninjas Founder of MyBlogGuest.com Co-founder of ViralContentBuzz.com GOOGLE AUTHORSHIP: SEARCH SNIPPETS

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Details and sources are here: http://www.seosmarty.com/the-evolution-of-google-authorship-rich-snippets/ Google Authorship Search Snippets have been evolving since 2011 - let's see what was going on!

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Page 1: Google Authorship Search Snippet: Evolution + Changes

By Ann Smarty @seosmartyBrand Manager at Internet Marketing NinjasFounder of MyBlogGuest.comCo-founder of ViralContentBuzz.com

GOOGLE AUTHORSHIP:

SEARCH SNIPPETS

Page 2: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

THE EVOLUTION

Page 3: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

June 2011: FIRST EXPERIMENT WITH SELECTED AUTHORS.

AUTHOR PHOTO IS ON THE RIGHT

Page 4: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

October 2011: THE AUTHOR PHOTO IS MOVED TO THE LEFT;

CIRCLE COUNT, «ADD TO CIRCLES» AND «COMMENTS ON G+»

ARE ADDED TO THE SEARCH SNIPPET

Page 5: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

2012«MORE BY AUTHOR NAME» IS ADDED

«COMMENTS ON G+» IS REMOVED.

Page 6: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

April 2013: «MORE BY» IS REMOVED (CLICKING ON THE PHOTO OR

AUTHOR NAME WILL SEND YOU TO THE SIMILAR RESULTS AS «MORE BY» USED TO).

Page 7: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

NOTE: IN LOCAL GOOGLE VERSIONS THERE’S NO WAY TO GET TO «MORE BY» RESULTS AS BOTH THE PHOTO

AND THE NAME LINK TO AUTHOR’S G+ PROFILE (The above screenshot is from google.co.uk)

Page 8: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

THE TYPES

Page 9: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULT + VIDEO RICH SNIPPET

Page 10: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULT + REVIEW RICH SNIPPET

Page 11: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULT WITH NO CIRCLE INFORMATION

Page 12: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

2 SAME-AUTHOR RESULTS PER ONE SERP: ONLY ONE GETS A PICTURE!

(THIS HAPPENS VERY SELDOM: MORE OFTEN THAN NOT, IF TWO OF YOUR VERIFIED RESULTS GET RANKED, ONLY TOP ONE GETS AUTHORSHIP RICH SNIPPET)

Page 13: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULT WITH NO PHOTO(USUALLY THIS HAPPENS WHEN YOUR AUTHORSHIP RESULT HAS

BEEN ONE OF THOSE 10-15% TO BE DROPPED)

Page 14: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULTS IN INDEPTH ARTICLES SECTION(FIRST ANNOUNCED IN AUGUST 2013)

Page 15: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

OUTSIDE of GENERAL SEARCH

Page 16: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULTS IN GOOGLE NEWS (FIRST ANNOUNCED IN NOVEMBER 2011)

Page 17: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

AUTHORSHIP RESULTS IN GOOGLE IMAGE RESULTS(FIRST ANNOUNCED OCTOBER 2013)

INSTEAD OF SHOWING WHO THE IMAGE AUTHOR IS, IT SHOWS WHO THE AUTHOR OF THE ATTACHED ARTICLE IS (BROKEN!)

Page 18: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

EXPERIMENTS(DEPRECATED)

Page 19: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

September 2012: GOOGLE EXPERIMENTS SHOWING «MORE BY» THE

SAME AUTHOR IF YOU CLICK BACK TO SEARCH RESULTS

Page 20: Google Authorship Search Snippet: Evolution + Changes

@seosmarty

May 2013: GOOGLE EXPERIMENTS SHOWING RESULTS FOR PDF

FILES

Page 21: Google Authorship Search Snippet: Evolution + Changes