Snapshot:

Google Photos

• Google Photos aim is to provide users with a single, private place to keep photos and videos. Photos and videos are automatically backed-up and synced, and available from any device.

• Google Photos will provide users of the app with free unlimited storage. The only caveat to this is that the maximum resolution is 16 megapixels for photos and 1080p for video.

• Google Photos automatically organizes your photos and videos by the people, places, and date that they were captured. Users don’t have to tag or label any of them, the app does this automatically.

• With the photos automatically sorted this means users can then easily search their albums using key search terms such as for “skyline” or “cars” or “oysters” or “steak” or “dog.

• The app provides users with the choice to share their photos across any social network, and users can even create links to share albums with people more broadly.

• Google Photos might not mean the end of Google+. The decoupling of Photos from Google+ has been undertaken according to Bradley Horowitz, VP of Products, to allow Google+ to refocus on “connecting people around shared interest and passions”.

• By providing unlimited storage at no cost, this is going to be bad news for Dropbox and Apple, who currently charge for storage.

• Google Photos represents an attempt to loosen Facebook’s stranglehold on photos, by becoming the place where people store, edit and manage their photos.

• There is no intention at present to generate revenue in a similar way to Gmail from Google Photos (serving ads based on the information it finds in a users email).

At I/O 2015 Google launched Google Photos

and freed the ultimate photo-management app, from Google+. The app is now available for Android, iOS, and via the Web, and doesn’t require you to have

Google+ login.

Brought to you by FH Intelligence Feed. Contact chris.jackson@fleishman.com for more information.

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