Google Business Photos

A virtual tour of your business with Street View Technology

LaunchListings

Andrew Klotz Google Trusted Photographer

www.launchlistings.com/googlephotos

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

LaunchListings

2 SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

Key Online Trends 3 notable trends are driving online behaviour today.

67%

18%

11% 3%

comScore Explicit Core Search Share Report, Aug 2013, www.comscore.com Share of Time Spent by Platform for Selected Content Categories, comScore Media Metrix Multi-Platform, U.S., Aug 2013, www.comscore.com % of global smartphone users who have used the app in the past month, GlobalWebIndex, Q2 2013, www.mashable.com

Google dominates search with 67%

share

Photos and Maps are primarily accessed via

mobile devices

desktop mobile

Google Maps is the most used smartphone

app in the world

Create content that improves Google

Search results.

Focus on Google Maps for attracting on-the-go users

nearby your business.

Content must be mobile-friendly, and

more interactive.

3 LaunchListings

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

3 convert immediately into customers

3 more convert within an hour

2 more eventually become customers

Out of 10 users making a location-based restaurant query:

It’s important to stand out in any

way possible.

LaunchListings

4 SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

What is Google Business Photos?

• Google has been building a directory of

businesses within Google Maps for several years

• Launched in 2012 in Canada, Google Business Photos allows users to tour inside locations using Street View functionality

• All image and content hosting is free of

charge, one-time fee for setup

Here are some background details on the project.

LaunchListings

5 SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

What is Google Business Photos? Technology that showcases businesses to people around the world, or just around the corner.

Marilyn Monroe Café, Oakville

LaunchListings

6 SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

How does it help businesses?

INTERACTIVE Click or tap to navigate a 360 degree walk-through using familiar Google Maps interface. ENHANCED SEARCH Photo slideshow, virtual tour links show up directly in Google Search & Google Maps. SIMPLE TO EMBED 5 minute integration into any website, Facebook page, or paste a link into emails. HIGH QUALITY TOUR & PHOTOS A high resolution virtual tour and professional photo album that displays stunning imagery across any device.

By delivering a high quality virtual tour + photo gallery, business photos is a valuable marketing tool.

7 LaunchListings

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

Enhanced Search Results With 67% of all search queries conducted via Google, enhancing your presence means more traffic.

Most businesses see greater than 20% lift in impressions after Google Business Photos are added.

After Places search box returns eye-catching high-res multimedia

& virtual tour

Before Places search box returns

maps results

8 LaunchListings

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

Places Search Box The Google Places Search Box is significantly improved with the new content.

Full-screen Slideshow

Map

Virtual Tour

9 LaunchListings

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

Tour Examples

Belcroft Estates Events

Walden Circle Retirement

10 LaunchListings

SECURE AND CONFIDENTIAL INFORMATION. NOT FOR DISTRIBUTION WITHOUT WRITTEN CONSENT

Photo Examples