google phase 2 final brumbaugh

7/31/2019 Google Phase 2 Final Brumbaugh

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Wednesday, October 10, 12

I am dynamically rebranding Google!CLICKGoogles current brand elements are the blue, red, yellow, and green colors applied to the Ca-tull typeface.


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Google Mission Statement

MISSION


Mission Statement

Googles mission is to organize the worlds information and make it universally accessible and useful.


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Google Brand Essence

ESSENCE


The essence of what Google as a company is can be summered into their #1 Rule of Googles Ten things we know to be true. CLICK!

Focus on the user and all else will follow.

People are the most important factor in everything that Google does.


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Google Brand Essence

Rule #1 of Googles Ten things we know to be true


ESSENCE


The essence of what Google as a company is can be summered into their #1 Rule of Googles Ten things we know to be true. CLICK!


People are the most important factor in everything that Google does.


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TARGET AUDIENCE


Googles Target Audience is very diverse.

Google provides products and solutions for anyone with access to an internet enabled device.

The majority of Google users are: Students, Business, and Individuals who Statistically are:

Under 34 years of age, Of upper-middle class income structure, and Currently have, or will have small families.


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Business IndividualsStudents

TARGET AUDIENCE


Googles Target Audience is very diverse.

Google provides products and solutions for anyone with access to an internet enabled device.

The majority of Google users are: Students, Business, and Individuals who Statistically are:

Under 34 years of age, Of upper-middle class income structure, and Currently have, or will have small families.


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ATTRIBUTES


Diverse

Google is diverse because it is made up a wide range of unique and individual employees all over the world.

These employees provide a wide range of products and services in turn for anyone, anywhere. CLICK!

Innovative

Google is innovative because they are always pushing for the best possible user experience through constant experimentation and testing to better compete with their competitors. CLICK!

Personal

Google is personal because they want to be involved in every aspect of the users life.

for any question you have. CLICK!


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DIVERSE

ATTRIBUTES


Diverse



Innovative


Personal




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DIVERSE

ATTRIBUTES

INNOVATIVE


Diverse



Innovative


Personal




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DIVERSE

ATTRIBUTES

INNOVATIVE PERSONAL


Diverse



Innovative


Personal




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My objective is to dynamically rebrand Google with a design system that takes into account each individual employees name, age, location, and department.

With that information I created a Core Google brand mark that celebrates and re flects the diversity of the the company

And a diverse mark to represent the employees.


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DESIGN OBJECTIVE


My objective is to dynamically rebrand Google with a design system that takes into account each individual employees name, age, location, and department.

With that information I created a Core Google brand mark that celebrates and re flects the diversity of the the company

And a diverse mark to represent the employees.


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NAMING DEVELOPMENT


Because I am moving away from the multi-colored typographic logo mark for Google*CLICK!

I have decided to retain the Google company name as one primary concrete element of my rebranded of Google.The Google name will help retain the f amiliar nature of the company even when the graphic elements are dynamically evolving.


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NAMING DEVELOPMENT





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NAMING DEVELOPMENT

Google





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BRAND MARK #1


Brand Mark #1


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BRAND MARK #1

Google


Brand Mark #1


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BRAND MARK #1


Brand Mark #1This mark includes the easily recognizable Google color scheme and is based on the idea of the people who make up the core of Google as the source of innovation within the company. This is why the the mark is expanding from that center source.

The mark itself restructures itself based on the individual employee. The concrete or Google brand mark remains the same.CLICKIve created a grid for the diferent variables that ive selected to determine the users dynamic and individual brand mark.These factors are Name, Age, Location, and Department in which they work inside the Google company.CLICK


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BRAND MARK #1Museo Sans 500

Museo Sans 500 Italic

Google Brand Mark

DIVERSE INNOVATIVE PERSONAL

Google




BRAND MARK 1


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Google Brand Mark


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Name

Age

100

90

80

70

60

50

40

3020

10

0

Media

Social

Web

Fred, Age 20, Home & Oce, Pensacola, FL

Innovation

Geo

Home &Oce

Location

Google




BRAND MARK 1


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Google Brand Mark


Google

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Name

Age

100

90

80

70

60

50

40

3020

10

0

Media

Social

Web

Fred, Age 20, Home & Oce, Pensacola, FL

Innovation

Geo

Home &Oce

Location

Google

Fred




BRAND MARK 1


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Sample Employees

BRAND MARK #1


Here are three examples of diferent Google employees with their individual brand marks

Fred, Age 20, Oce & Home, Pensacola, FLTim, Age 77, Web, San Francisco, CAAdam, Age 44, Geo, Washington, DC

BRAND MARK 1


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Sample Employees



NAME

AGE

LOCATION

DEPARTMENT


Tim

Google

Adam

Google

Fred

Google


Here are three examples of diferent Google employees with their individual brand marks

Fred, Age 20, Oce & Home, Pensacola, FLTim, Age 77, Web, San Francisco, CAAdam, Age 44, Geo, Washington, DC

BRAND MARK #1


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BRAND MARK #1B+W / Color


Brand mark in B/W & Color

BRAND MARK #1


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Google



B+W / Color



Brand mark in B/W & Color

BRAND MARK #1


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BRAND MARK #1Pattern


Here are a series of patterns created with the mark.Which speaks to the diversity of google.CLICK!


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BRAND MARK #1


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BRAND MARK #1Business Card & Office


The dynamically branded employee mark applied to their business card.The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #1 DIVERSE INNOVATIVE PERSONAL


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Business Card & Office


The dynamically branded employee mark applied to their business card.The concrete brand mark is show here applied to the sign outside of Google HQ.

BRAND MARK #1


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BRAND MARK #1Mobile Site & T-Shirt


Here is an example of the concrete Google mark applied to the Mobile Homepage and to a T-Shirt.



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Google




Mobile Site & T-Shirt



BRAND MARK #1


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BRAND MARK #1Imagery


The style of my supporting imagery is very vivid and colorful. It sets the tone for the colorful mark to exist in almost any setting.

Even the big city. CLICK

BRAND MARK #1


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Google


The style of my supporting imagery is very vivid and colorful. It sets the tone for the colorful mark to exist in almost any setting.

Even the big city. CLICK

BRAND MARK #1


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The big city. CLICK!

BRAND MARK #1


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Google


The big city. CLICK!

BRAND MARK #2


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Brand Mark #2

BRAND MARK #2


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Google


Brand Mark #2



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This mark includes the easily recognizable google color scheme and is based on the idea of a pixel grid forming and representing the core of the company in the center.By branching out across t he grid we can represent the diverse employee base.And how each one of those employees are at diferent regional ocers providing all kinds of diferent services.

CLICK

Ive created a grid for the diferent variables that ive selected to compliment and build on top of the concrete Google brand mark.This grid will determine the employees dynamic and individual brand mark based on their Name, Age, Location, and division within Google.

CLICK



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CORE GRAPHIC

Maven Pro Light 200

Helvetica Regular

Sarah

Web

Inno

.

Media

Oce

Mobile

Hom

eSearch

Geo

Social

Location

Name

Age Division

ABC

DEF

GHI

JKL

MNO

PQ

R

STU

VW

XYZ

1020

30

4050

60

7080

90

Sarah, Age 18, Mobile, Houston, TX

Google


This mark includes the easily recognizable google color scheme and is based on the idea of a pixel grid forming and representing the core of the company in the center.By branching out across t he grid we can represent the diverse employee base.And how each one of those employees are at diferent regional ocers providing all kinds of diferent services.

CLICK

Ive created a grid for the diferent variables that ive selected to compliment and build on top of the concrete Google brand mark.This grid will determine the employees dynamic and individual brand mark based on their Name, Age, Location, and division within Google.

CLICK


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BRAND MARK #2 DIVERSE INNOVATIVE PERSONALMaven Pro Light 200


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NAME

AGE

LOCATION

DEPARTMENT

Sarah KellyJoe

Sample EmployeesMaven Pro Light 200

Helvetica Regular


Here are three examples of diferent Google employees utilizing this the their own dynamic Google brand mark which can be applied to their business cards.



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B+W / Color


b&w / color version



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B+W / ColorMaven Pro Light 200

Helvetica Regular

Google Google


b&w / color version



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Pattern


Here are a series of patterns created with the mark.

Which lends itself to a nice diverse pattern that represents those diverse people who make up the company.

CLICK!



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PatternMaven Pro Light 200

Helvetica Regular



Which lends itself to a nice diverse pattern that represents those diverse people who make up the company.

CLICK!

BRAND MARK #2


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Imagery


The style of my supporting imagery is ideally high contrast and dark enough for the google colors to pop. Being capable of fitting i nto the city setting or countries side.

BRAND MARK #2


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Imagery

Google


The style of my supporting imagery is ideally high contrast and dark enough for the google colors to pop. Being capable of fitting i nto the city setting or countries side.

C Offi



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Business Card & Office


The dynamically branded employee mark applied to their business card.

The concrete brand mark is show here applied to the sign outside of Google HQ.

B i C d & Offi



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Business Card & Officeg

Helvetica Regular





M bil Sit & T Shi t


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Mobile Site & T-Shirt

sign out

Google




Mobile Site & T Shirt


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g

Helvetica RegularMobile Site & T-Shirt

sign out

Google




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BRAND MARK #3


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Google


Brand Mark #3


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Gotham Rounded Book


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Gotham Rounded Book

Futura Std Medium

CORE GRAPHIC

Google

Web

Inno.

Media Oce Mobile

Home Search

Geo Social

10 20 30

40 50 60

70 80 90

ABC DEF GHI

JKL MNO PQR

STU VWX YZ

Adam, Age 44, Home, Washington, DC Adam


Brand mark #3

This mark includes a gradient version of Googles core colors for a more modern and innovative stance on the brand. By blending these colors together it helps reflect the seamlessness in which all google services and product interact t ogether.CLICK

Ive created a grid for the diferent variables that ive selected to determine the users dynamic and individually theirs own brand mark.These factors are Name, Age, Location (which is also the company location), and Department in which that employee works.CLICK

Sample Employees

BRAND MARK #3


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Sample Employees


Here are three examples of diferent Google Search uses utilizing the dynamic brand.

Sample Employees


Gotham Rounded Book


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NAME

AGE

LOCATION

DEPARTMENT

Sample Employees Gotham Rounded BookFutura Std Medium

Adam Tim Fred


Here are three examples of diferent Google Search uses utilizing the dynamic brand.


B+W / Color


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/


B&W comparison


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BRAND MARK #3

Pattern


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Each users mark can be used to create a new pattern.

CLICK!


Gotham Rounded Book

S d M dPattern


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Futura Std Medium



Each users mark can be used to create a new pattern.

CLICK!

Imagery

BRAND MARK #3


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Imagery


The style of my supporting imagery is very vivid and colorful. Ideally urban, or even out in the wilderness.

Imagery

BRAND MARK #3


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Imagery


The style of my supporting imagery is very vivid and colorful. Ideally urban, or even out in the wilderness.

Imagery

BRAND MARK #3


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Imagery


Like so.

Imagery

BRAND MARK #3


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Imagery


Like so.


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Business Card & Ofce


Gotham Rounded Book

F t ra Std Medi m


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Futura Std Medium




Mobile Site & Screen

BRAND MARK #3


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COMPETITORS DIVERSE INNOVATIVE PERSONAL COMPETITORS& EXISTING


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Google GoogleGoogle

AdamSarahFred


Now for comparison here is Googles current brand mark, and their three primary competitors.

I have decided to choose my third mark because I believe that by comparison that mark is a more innovative and modern stance on the Google brand. By blending these colors together it helps reflect the seamlessnessin which all google services and product interact together. It also provides a recognizable mark as diverse as their own user base.

Or maybe I could just use a two goldfishes... and one up AOL?


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Thank You


google phase 2 final brumbaugh

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