google+ - overview, best practices and checklist
TRANSCRIPT
1
Google+Overview, Best Practices and Checklists
I. OverviewGoogle+ is a social networking site that allows users to connect with friends and family, explore interests and post status updates, photos and videos.
Users are on Google+ to: Join communities Follow news, people and companies Join and build circles Host and attend hangouts Build personal brands Create social proof Extend beyond the social media domain
II. A Proven Model for Google+ Success Be responsive
o Keep the conversation going within your circles and communities Ask questions
o The best way to start conversations Thank your supporters Poll your audience to +1 or comment
o Ex. “Which product is your favorite?” +1 your favorite response for easy engagement Share insider content
o Give your customer content that they won’t find anywhere else to increase your followers Run exclusive promotions
o Launch products on Google+ first to allow followers to feel like an insider Do something weekly
o Hangoutso Customer service sessions
Keeps interest Learn from others
o Follow other Google+ pages to see what others are doing right and wrong Cross promote
o Promote your Google+ page on your website and use other social networks to leverage followers
III. Best Practices Target your conversations
o Make posts/status updates unique to your product and audienceo Use sourced status updateso Link to other groups in your industry
+1, share and commento On your follower’s pages
55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701phone: 732.212.0823 | www.lotus823.com
2
o On similar industry pages Recommend
o Looking at other pageso Looking at specific productso Using a product for specific things
Be activeo Talk to your audience
IV. Engaging with Your Followers Hangouts
o Live-stream and record it for later viewing o New product, sales, customer service, marketing, special occasions, etc.o Casual communication style
Communitieso Share content that your followers are interested ino Conversations will spark with people who have the same interests
V. Company Status Updates Status Updates
o Post at least once per weekday to reach the majority of your audienceo Traffic builds after 9 am, most engagement is during work hours (Avoid posting after 5pm)o Link to great content and inspire followers to +1 posts
Status Content Suggestionso Unique Content
Blog posts Company videos Eye-catching photos Interviews with executives Webinars/Hangouts Events White papers Case studies
o Linked Content Industry news Expert third-party research News coverage of your company
o Sourced Content Guest posts from partners Guests from the industry to feature in Hangouts Cross-posting from groups Product tests
Viral Content/Status Updateso Include a call to action: encourage your followers to +1 and commento Connect with people in your industryo Invite customers to recommend your productso Post videos/images that relate to your business, product, industry, etc.
55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701phone: 732.212.0823 | www.lotus823.com
3
o Ask questions that will elicit a response
VI. Google+ Checklists
Google+ Company Page Customization:☐ Add/Update Cover Image☐ Add/Update Company Logo/ Profile Image☐ Add/Update Tagline ☐ Add/Update Introduction/ Bio Section☐ Add/Update Contact Information☐ Add/Update Links Section (Website, Blog, Facebook, Twitter & Major Social Media Networks)☐ Update Company Status At least Once A Day ☐ Post Content Your Audience Cares About☐ Find and Follow Industry Specific Users/Companies☐ Promote Your Google+ Presence (Website, Blog, Facebook, Twitter & Major Social Media Networks)☐ Review the Analytics
Let Google+ Work For You:☐ Add Google+ Company URL to Email Signature☐ Add Google+ Follower Button to Current Website and Blog☐ Have Employees Fill Out Their Google+ User Profiles Completely☐ Announce You’re on Google+ Through a Blog Post and Spotlight it on Your Website
55 Gilbert Street North, Suite 3104, Tinton Falls, NJ 07701phone: 732.212.0823 | www.lotus823.com