google adwords - 10 best practices
DESCRIPTION
10 best practices that should be followed to design your google adwords campaigns.TRANSCRIPT
Google AdWordsTen Best Practices
Himanshu BhagatSenior Manager – [email protected]
Know Your Goals By Heart
Leads Branding Sign Up Traffic
1
Right Structure MattersCampaign
Ad Groups
Keywords + Ads
Tight Theming Relevant Keywords Relevant Ads
2
Use Power of Segregation Improved KW QS Relevance: KW Ads Landing Page Ad Group Level Budget Control
3
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4
Optimize. Optimize Again. Keywords:
Better Quality Score Match Type Max. CPC
Ads: Performance Best Practices
Settings: Targeting Budgets Timing Audience
Check Ad PerformanceAlways Monitor Ad Performance.Improve CTRs Now!www.AdPerformance.com
5
Separate YT from Display from Search
Keep campaigns separate Goal specific medium breakup Better analysis by medium
YT Display Search
6
Never Ignore Long Tail
Better CTRs, Lower ROIs, Less Competitive
Long Tail keywords comprise more than 70% of search traffic- SEOmoz
7
Try New Innovations Enhanced Sitelinks Shared Budgets Remarketing Search Funnels Social Ads with Google+ Conversion Optimizer Geo Targeting Ad Extensions
And many more...
8
Analyse Analytics
Top 10 Organic Keywords Conversions Data Multi Channel Funnels & Conversion
Paths
9
Think Long Term10
AdWords = Logic AdWords ≠ Magic ‘Effect’ to ‘Cause’ Is Data Driven Goal Driven Historical Data Drives Value
Thank You.
Questions?Comments?Feedback?
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