google nexus one – competitive analysis
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Google Nexus One – Competitive Analysis. Ankan Jain James Wade Peter You Satya Dash. Key Competitors. Motorola Droid. Palm Pre. Blackberry. Emerging Competitors. LG. Samsung. Nokia. And No#1 brand is …. iPhone. iPhone brand is incomplete without its founder. iPhone. Carriers. - PowerPoint PPT PresentationTRANSCRIPT
Google Nexus One – Competitive Analysis
Ankan Jain
James Wade
Peter You
Satya Dash
Slide 2
Key Competitors
Slide 3
Motorola Droid
Slide 4
Palm Pre
Slide 5
Blackberry
Slide 6
Emerging Competitors
Slide 7
LG
Slide 8
Samsung
Slide 9
Nokia
Slide 10
And No#1 brand is …
Slide 11
iPhone
Slide 12
iPhone brand is incomplete without its founder.
Slide 13
iPhone
Slide 14
Carriers
Slide 15
Top 4
Slide 16
Phone Features
Slide 17
iPhone
Slide 18
Blackberry
Slide 19
Droid
Slide 20
Palm Pre
Slide 21
What makes iPhone different?
Slide 22
140,000 apps and counting
Slide 23
Distribution
Slide 24
Retail Stores
Slide 25
Retail Stores Web Site - Walmart.com
Slide 26
Online Retailers - Amazon.com
Slide 27
Only Mobile Phone Retailer - Wirefly.com
Slide 28
Carrier Web Site
Slide 29
Carrier Retail Store
Slide 30
Manufacturer Web Site – Blackberry.com
Slide 31
Manufacturer Retail Store – Apple
Slide 32
Used Phones Market– eBay.com
Slide 33
Price Comparison Sites– Shopping.com
Slide 34
Pricing
Slide 35
Who wants to pay for the phones?
Slide 36
How about 0.01 cents?
Slide 37
Unlocked Phones – Pay full price
Slide 38
iPhone – monopoly
Slide 39
Carrier Promotion
Slide 40
Retailer Promotion
Slide 41
Advertisement
Slide 42
Punch line
Slide 43
Carrier Advertisement
Slide 44
Carrier Advertisement
Slide 45
Carrier Advertisement
Slide 46
Carrier Advertisement
Slide 47
Carrier Advertisement
Slide 48
Retailer Promotion
Slide 49
Print Advertisement – Wall Street Journal
Slide 50
Editorial Reviews
Slide 51
Online Videos – Youtube.com
Slide 52
Search Engine Results – Google.com
Free Search Paid Search
Slide 53
PR
Smart Phone + Social Media (Twitter)
Slide 54
Smartest & Dumbest Techniques
Slide 55
Smart – Free Publicity
Slide 56
Smart – Differentiated iPhone (At the time)
Slide 57
Smart – It’s all about apps. So focus on apps.
Slide 58
Smart – Specific and targeted
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Smart – Precise
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Not-so-smart – Which one should I buy?
Retail Store Display
Slide 61
Not-so-smart – Why Palm?
Slide 62
Not-so-smart – Is it Palm or iPhone advertisement?
Slide 63
Not-so-smart – Is it a phone advertisement?
Slide 64
Not-so-smart – So why iPhone?
Slide 65
Not-so-smart – So why only Palm?
Slide 66
Not-so-smart – Can you even see it?
Slide 67
Not-so-smart – Is it a Blackberry ad?
Slide 68
Not-so-smart – Shoe or Blackberry ad?
Slide 69
Not-so-smart – Nice colors. So why Blackberry?
Slide 70
Online Commercials
Slide 71
Our Online Commercials Collection
Nexus One's Competition
https://sites.google.com/site/nexusonescompetition