google mobile app analytics: measuring the mobile world
TRANSCRIPT
Measuring the Mobile world
Which is Most Important Device You Use to Connect to the Internet?’
2/15
Which is Most Important Device You Use to Connect to the Internet?’
2/15
2013
Mobile 26 %
Desktop 74 %
Which is Most Important Device You Use to Connect to the Internet?’
2/15
2013
Mobile 26 %
Desktop 74 %
2015
Mobile 52 %
Desktop 48 %
Jaap Willem van de Plasse
Measuring the Mobile world
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
GA Framework integration
GA Framework integration
iOS: App Delegate
GA Framework integration
iOS: App Delegate
Android: via Manifest.xml
Installation methods
Installation methods
Data is sent every
Data is sent every
Data is sent every
2 minutes for iOS
Data is sent every
2 minutes for iOS
Data is sent every
2 minutes for iOS
30 minutes Android
Data is sent every
2 minutes for iOS
30 minutes Android
5 takeaways and tips to use today
Use Cross Device Tracking but pay attention to Privacy
How to deal with User ID’s and Advertiser ID’s
Users ID's are implemented with an UID tag and it’s the most personal data you’ll get apart from health data.
5 takeaways and tips to use today
Use Advanced segments & Crashviews
Client Data
1st channel for attribution for a certain client and what is total value of a client in case of an App crash.
Client Data
1st channel for attribution for a certain client and what is total value of a client in case of an App crash.
The date of searching for a route and the date of actually driving the route on the bike.
Client Data
1st channel for attribution for a certain client and what is total value of a client in case of an App crash.
The date of searching for a route and the date of actually driving the route on the bike.
How to deal with crashes
How to deal with crashes
How to deal with crashes
5 takeaways and tips to use today
Campaign tagging & import
17
Mobile Campaign tagging: How and why
iOS: Device ID macro is the Identifier for Advertiser, normally on %{idfa})
https://click.google-analytics.com/redirect?tid=UA-324109-49&url=https%3A%2F%2Fitunes.apple.com%2Fnl%2Fapp%2Fdrogisterij.net-mobiel%2Fid506652686&aid=com.drogisterijnet.drogisterijnet&idfa=%{idfa})&cs=GAUC&cm=link&cn=Presentation
Mobile Campaign tagging: How and why
Android: Add the Google Analytics receiver for on the AndroidManifest.XML and add Referrer= in the tracking
https://play.google.com/store/apps/details?id=net.drogisterij.bezorgservice&referrer=utm_source%3DGAUC%26utm_medium%3Dlink%26utm_campaign%3DPresentatie
5 takeaways and tips to use today
Customer lifetime views
Customer lifetime
In combination with the E-commerce tracking and Goal Tracking for campaigns. You can divide by channel and campaigns. Tenure is a great stat for the lifetime of your customers.
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
Use Cross Device Tracking but pay attention to Privacy
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
Use Advanced segments & Crashviews
Use Cross Device Tracking but pay attention to Privacy
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
Campaign tagging & import
Use Advanced segments & Crashviews
Use Cross Device Tracking but pay attention to Privacy
5 takeaways and tips to use today
Learn to understand code and the latest possibilities within the Operating Systems
Customer lifetime views
Campaign tagging & import
Use Advanced segments & Crashviews
Use Cross Device Tracking but pay attention to Privacy
Measuring the Mobile world