google marketing 10 tips on how to optimize your website like a pro

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Google Marketing 10 tips on 10 tips on how to how to optimize your optimize your website like website like a pro a pro By Antoine Dupont CEO – ADMIN eSOLUTIONS

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Page 1: Google marketing   10 tips on how to optimize your website like a pro

Google Marketing10 tips on how to 10 tips on how to

optimize your optimize your website like a prowebsite like a pro

By Antoine DupontCEO – ADMIN eSOLUTIONS

Page 2: Google marketing   10 tips on how to optimize your website like a pro

About me

• Web & Marketing Agency since 2001• Originally from Paris, France

• @adupont65 – Instagram & Twitter• Facebook.com/antoine.dupont

Page 3: Google marketing   10 tips on how to optimize your website like a pro

1.Learn something new2.Actionable items3.Improve your efficiency

My Promise

Page 4: Google marketing   10 tips on how to optimize your website like a pro

Because “Googling” is a verb!

Why?

Page 5: Google marketing   10 tips on how to optimize your website like a pro

MUST be Mobile Friendly

http://design.google.com/resizer/

https://www.google.com/webmasters/tools/mobile-friendly/

Page 6: Google marketing   10 tips on how to optimize your website like a pro
Page 7: Google marketing   10 tips on how to optimize your website like a pro

Not what you do but what people need!

Secret >>

Page 8: Google marketing   10 tips on how to optimize your website like a pro

Minimum 10 Pages of Content

Page 9: Google marketing   10 tips on how to optimize your website like a pro

Optimize your pages

Page 10: Google marketing   10 tips on how to optimize your website like a pro

Optimize your images

Home-picslider.jpg vs. event-rental-furniture.jpg

Page 11: Google marketing   10 tips on how to optimize your website like a pro

You need a Site Map!!

Yourwebsite.com/sitemap

Page 12: Google marketing   10 tips on how to optimize your website like a pro

Investigate your Competitionsite:competitor-website.com

Page 13: Google marketing   10 tips on how to optimize your website like a pro

Content Marketing is KING!Blogs – Videos (Vlog) – Social Media

Page 14: Google marketing   10 tips on how to optimize your website like a pro

Don’t forget Local SEO

Moz.com/local

Page 15: Google marketing   10 tips on how to optimize your website like a pro

Landing Page that converts

Page 16: Google marketing   10 tips on how to optimize your website like a pro

• Awe (25%)• Laughter (17%) - aka LOL• Amusement (15%) - aka Entertaining• Joy (14%)• Anger (6%)• Empathy (6%)• Surprised (2%)

Page 17: Google marketing   10 tips on how to optimize your website like a pro

Web Design - SEO - Social Mediawww.adminesolutions.com

facebook.com/ADMINeSOLUTIONS

• @adupont65 – Instagram & Twitter• Facebook.com/antoine.dupont