google marketing 10 tips on how to optimize your website like a pro
TRANSCRIPT
Google Marketing10 tips on how to 10 tips on how to
optimize your optimize your website like a prowebsite like a pro
By Antoine DupontCEO – ADMIN eSOLUTIONS
About me
• Web & Marketing Agency since 2001• Originally from Paris, France
• @adupont65 – Instagram & Twitter• Facebook.com/antoine.dupont
1.Learn something new2.Actionable items3.Improve your efficiency
My Promise
Because “Googling” is a verb!
Why?
MUST be Mobile Friendly
http://design.google.com/resizer/
https://www.google.com/webmasters/tools/mobile-friendly/
Not what you do but what people need!
Secret >>
Minimum 10 Pages of Content
Optimize your pages
Optimize your images
Home-picslider.jpg vs. event-rental-furniture.jpg
You need a Site Map!!
Yourwebsite.com/sitemap
Investigate your Competitionsite:competitor-website.com
Content Marketing is KING!Blogs – Videos (Vlog) – Social Media
Don’t forget Local SEO
Moz.com/local
Landing Page that converts
• Awe (25%)• Laughter (17%) - aka LOL• Amusement (15%) - aka Entertaining• Joy (14%)• Anger (6%)• Empathy (6%)• Surprised (2%)
Web Design - SEO - Social Mediawww.adminesolutions.com
facebook.com/ADMINeSOLUTIONS
• @adupont65 – Instagram & Twitter• Facebook.com/antoine.dupont