30 Tips For GreatDigital Marketing

30 Tips For GreatDigital Marketing

Search Advertising Tips1.  Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as allhave slightly different formats.

2.  Optimize the URL displayed in your search ad so that it’s relevant to the product or service you arepromoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bidon in order to boost the chance that your ad appears for those terms.

4.  Write strong calls to action for your search ads that directly state what you want consumers to do. Forexample “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measurewhich ads perform the best.

6. Don’t spend precious text ad character count on your business name. It should already be in your optimizedURL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on termsrelevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take thatchance?

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30 Tips For GreatDigital Marketing

Website Tips11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing,plus it ensures that you meet today’s best practices and Web standards.

12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of localmobile searches end in a purchase. This is a big audience you shouldn’t ignore.

13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negativelyimpact your visibility on SERPs.

14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart fromthe competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

15.  In order to get found by local consumers, you need to optimize your site with local information like youraddress and geo-targeted keywords.

Search Engine Optimization16. Having a business blog is useless if you don’t regularly create and promote original and sharable content tohelp prove relevance and therefore rank in search engines.

17. Enable share buttons on your blog so that readers can easily post your content to their social media pagesand drive visitors back to your website.

18. Optimize your Google+ Local page to help your business name, phone number, location, and even openinghours show up in Google Maps and Google’s local search results.

19.  Much like Google+ Local, Yelp is platform to complete and post information about your business. Moreimportantly, it helps feed Apple Maps with local business results.

20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, andeven social media copy to appear in search results for these terms.

21. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order togenerate additional views, shares, and subject relativity.

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30 Tips For GreatDigital Marketing

22.  Getting backlinks from influencers and other industry-related websites that have already establishedcredibility are great for building your own authority and driving more visits back to your site.

23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matterexpert, you can share your own content, generate more shares, and drive more website visits.

24. Since positive reviews rank in search engine results, generate positive reviews with high rankings to helppersuade consumers to choose your business.

25. Once you receive positive reviews, promote them on your website and social media sites so that consumerswho search for your business on social sites or local directories see the great things others say about yourbusiness.

26.  Images can help sell your business, and they also rank in search engines. Don’t name your images“photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help imagesshow up in search results

Social Media27. Think, review, and review again before you make a social media post or comment. The ability to easily takescreenshots makes it difficult to take back a social media mistake.

28.  Since your employees also represent your brand, both in person and online, implement a social mediapolicy that at the least permits them from sharing internal information.

29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentiallycause social media regrets.

30.  Like it or not, you “share” your brand on social media. And since consumers can start good and badconversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages.

"Whether you think you can, or think you can't, you are right.  "

— Henry Ford

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