google-making the web work for you!
Post on 14-Sep-2014
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Introduction to the Google workshop at the Masterclass given by David BlackTRANSCRIPT
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Google Confidential and Proprietary 1 Google Confidential and Proprietary 1
Making the web work for government
5th July 2012
David Black, Director, Google UK
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Google Confidential and Proprietary 2 Google Confidential and Proprietary 2
Digital information in the world – videos, photos, music, texts, etc.
800 exabytes 2012
Internet users worldwide
2012 2B
Mobile subscribers
2012 5B
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Google Confidential and Proprietary 3 Google Confidential and Proprietary 3
Digital information in the world –videos, photos, music, texts, etc.
800 exabytes 2012
2020 53 zettabytes
Internet users worldwide
2012 2B
2020 5B
Mobile subscribers
2012 5B 2020 10B
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Google Confidential and Proprietary 4 Google Confidential and Proprietary 4 Source: TV Ownership, BARB. Smartphone penetra:on, ComScore mobiiLens report Feb 2012.
It took 27 years for 40% of UK households to own a TV….
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Google Confidential and Proprietary 5 Google Confidential and Proprietary 5 Source: TV Ownership, BARB. Smartphone penetra:on, ComScore mobiiLens report Feb 2012.
It took
13 years for 40% of UK households to be connected to the Internet
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Google Confidential and Proprietary 6 Google Confidential and Proprietary 6 Source: TV Ownership, BARB. Smartphone penetra:on, ComScore mobiiLens report Feb 2012.
5 years after release of the iPhone, 40% of UK pop. own a smartphone (Jan 12)
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TELEVISION
COMPUTER
PHONE
TABLET
Does This Look Familiar?
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1 MILLION Androids are
born every day!
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Smartphone penetration in the UK is already over 50%
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2013: smartphone sales overtake PC sales
Source: Mobile World Congress, 2010
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2013: more internet users on mobiles
than computers
Source: Morgan Stanley, Feb 2010
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Google Confidential and Proprietary
On eBay
sale is made every Second on Mobile
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In 2011, YouTube had more than 1 trillion views
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In 2011, YouTube had more than 1 trillion views –
that’s almost 140 views for every person on earth
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…Nearly a quarter of Brits say that the PC had replaced their TV as the main source of evening entertainment
Source: UKPA, March 2011. Referred to in Google Barometer Blog http://goo.gl/cTSNy
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36% of 18-35 y/o Europeans watch more sport online than on TV
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By 2015 there will be 50 million people online in the UK
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£3,370 is the average annual spend of a UK online shopper
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2/3 of Britons book their
holiday online
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Digital Revolution in Context Information
“Read” Distribution & Commerce
“Buy” Communication
“Talk”
1994 2011 1998 2000 2003 2006 2.1B Users: 77M 400M 500M 1B
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Digital is not just media
Digital changes everything
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Enable better decisions
Win moments that matter
Innovate to go bigger, faster
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Google Confidential and Proprietary 27 Google Confidential and Proprietary 27
Enable better decisions
Win moments that matter
Innovate to go bigger, faster
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Web = Life
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Google Confidential and Proprietary 29 Google Confidential and Proprietary 29 Source: Ericson, May 2011; Gfk MRI, October 2011; Google/Ipsos OTX MediaCT; Nielsen, May 2011; GSM Arena May 2011
Mobile is at the centre of our lives
AM commute
69% of tablet owners use game apps
Wake up
35% of Android/iPhone owners use an app before getting out of bed
Lunch
51% of smartphone owners search for restaurants
PM commute
59% of smartphone owners use mobile web while waiting
Watch TV
70% of tablet owners use their devices while watching TV
Bedtime
98% of all phone users use the alarm function
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Only 2 in 10 organisations have a mobile site
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Interactivity engages people
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watched TV coverage on BBC & ITV streams in 188 countries on YouTube page views per minute on news sites >5m
101m 25m
Digital is now mass media
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Be there on all four screens
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Google Confidential and Proprietary 34 Google Confidential and Proprietary 34
Enable better decisions
Win moments that matter
Innovate to go bigger, faster
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analytics
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Google Confidential and Proprietary 40 Google Confidential and Proprietary 40
Enable better decisions
Win moments that matter
Innovate to go bigger, faster
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£100bn pa over 7% of GDP
World leading #1 in e-‐commerce, strong net exporter
User driven Consump:on is 60% of internet GDP
SME powered growing 4x faster expor:ng double
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Accelerate with free & open plaSorms
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Pilot, test and iterate to innovate
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70% Core
20% Adjacent
10% New opportunities
Grow with big bets and everyday innovation
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Rapid support where it’s needed
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Enable better decisions
Win moments that matter
Innovate to go bigger, faster
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Use digital to
• Better communication with the public • Engage society • Enable people to interact and transact • Achieve more with less
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Make the web work for
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Q&A