How Does Google Work?

• Google uses a couple of hundred different inputs to determine where your site should rank.

• One of the biggest factors is links and on page SEO

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How Google Works

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Page Rank and Links

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Page Rank in the Real World

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Page Rank 0 to 10

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Page Rank Calculation

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Link Value Hierarchy

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Tiered Link Building & Relevancy

Make Tier 1 RELEVANT

Make Tier 1 RELEVANT

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On Page SEO

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Why You Want Google To Love Your Website

• Everyone uses Google• Google can provide LOTS of traffic• Lots of traffic = lots of money $$$$$

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#1 SERP in Google is GOLD

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Recap

• Google loves links• Google loves good on page SEO• Google can generate a lot of traffic• Aim of the game is to get to #1 in Google SERP

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