Google Glass

Livy Penny Auberon Rachel Jeremy Henry Merci

Opposition side

Statements• Google glass is particularly suitable

for the youngsters.• The functions of Google glass are

more hedonic than utilitarian.• I believe i-glass by Apple will appear

too in competition with Google glass.

Google glass is particularly suitable for the youngsters.• Distraction: can’t focus• Social interaction: ignore others in real world• Stress: receive too much information• Expensive: can’t afford• Privacy: easy to infringe • Ugly: appearance is not good

X

The functions of Google glass are more hedonic than utilitarian.X

Not really

Not only hedonic but also

utilitarian • the most advanced wearable mobile technology seen so far• delivers small packages of information directly to the user via

the use of a micro-projector, by using a completely private channel of communication, which is accessed exclusive by the user.

• function as a recorder or a spy camera, recording high-quality audio, images and even HD video, by means of using natural language, voice commands or simple hand gestures.

• Last but not the least, this technology has the built-in location awareness, accelerometers, gyroscopes and so on, which keep constant track of the user’s movements.

Applications• Airline

– Customize (Information)– Effective (Check in)

• Firefighting– Effective– Safety

http://www.winandmac.com/2014/01/google-glass-firefighter-app-to-help-save-lives/

• Police– Face Recognition System (Criminal)– Recorder ( Recording the process when policeman chase criminal

• Google Maps– Convenient

I believe i-glass by Apple will appear too in competition with

Google glass.

Market side Weakness

Market Survey• Survey Monkey Audience

• 38% of Americans would like to buy a smartwatch, compared to 10% for glasses.

• Within five years62% people will own a smartwatch

Weakness of Smart-glass• 1.The applications of Google glass are not

maturity and the quantity of applications are also less, so if Apple wants to compete with Google, they need to develop more applications and more mature than Google.2.The staying power of battery can’t last for a long time.3.The glass is not suitable for shortsighted people.4.Voice service receiver doesn’t work very well.