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Google+ for BrandsThe impact of Identity, Relationships & Sharing…across the web

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June July October January 2012

April June September

010M

40M

90M

170M

250M

400M

500M

December

12 minPer day in the

stream

135M30 day stream

actives

500MGoogle+ Users

A global community, with growing engagement

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Identity

Relationships

Sharing

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Search Video Mobile Display Offers Local

+People +Relationships +Sharing +Recommendations

Google+ aims to make all of your Google experiences better

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How is Google+ creating value for businesses?

More personal engagement

Measurable impact

Better Discovery

Social value beyond the stream

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Socially inspired brand awareness

Better Discovery

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Google+ enables brand discoverability

Google+ Posts in SearchYour followers may see content you’ve posted on your Page when it’s relevant to their search terms

Surfacing your Google+ PageUsers can click through to your Page, right from the search results page

Real-time contentIf you post frequently on Google+, users may see your most recent post right in search

Better Discovery

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Better Discovery

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Better Discovery

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More personal engagement

Engagement turns personal

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Axe invites all of France to the LIVE will.i.am concert

More Personal Engagement

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Hangout Apps provide an all-new creative canvas for

social brand engagement

More Personal Engagement

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Shop with your bridesmaids in a Google+ Hangout

More Personal Engagement

Weaving social into the fabric of your brand site experiences

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More Personal Engagement

-- Mocked example --

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Google+ Communities: connecting people around passionsBrands and people come together and have rich conversations around shared interests

Increase brand awareness byparticipating in other

Communities

Develop insights by listening and learning from the conversation

Enable brand enthusiasts to connect around common interests

New

!

More Personal Engagement

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Marketing performance, across the web

Social value beyond the stream

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Surfacing brand recommendations at the moment of intent

Social value beyond the stream

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Social recommendations are driving performance

Manage an active Google+ Page and surface recommendations at the moment of intent

5-10%avg. search ad CTR uplift

from social annotations

Android Phone | Example.comwww.example.comSave Instantly On Android With No Mail Rebates! Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this

Social value beyond the stream

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91%lift in conversion rate for non- brand auto terms when social annotations are present on ads

Better yet, in the Automotive sector, shoppers exposed to these recommendations are more likely to convert on-site

Value beyond the stream

Source: Google/Compete Google+ & Auto Industry Study, October 2012.

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Measurable impact Measuring the

impact

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20,358 ($113,037.50)Conversions

11,003 ($48,762.25)Assisted Social Conversions

2,375 ($8,687.00)Last Interaction Social Conversions

Social Reports in Google Analytics: Tie real dollar amounts to your social marketing

Measurable Impact

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Measure the impact

• Experiment with social reports in Google Analytics

• Google+ Insights (coming soon)

Be Discovered

• Establish brand identity with your +page

• Add the Google+ badge to your site

• Post rich content on a regular basis

Promote beyond the stream

• Enable social extensions to drive search ad performance

• 5-10% lift in CTR when social annotations appear in ads

Create more personal engagement

• Use Hangouts on Air to broadcast a conversation

• Create a Hangout App to make your brand experiences more social

Making the most of Google+

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