Google+

For Business

User base

● Launched in June of 2011

● 540 million active users

● Google+ user base is roughly 60% male and 25% female

● The dominant age bracket is between 24 and 35

What google plus is?

● A social network

● Hangouts

● Circles

● Allows businesses to create business pages and develop relationships

Setting up a business page

1. Choosing an accessible gmail account

2. Setting the desired account (Company, organization, brand, etc.)

3. Customizing the profile according to needs

4. Promoting the page

5. Continues optimization

Google’s +1

● A social sharing button on websites

● Websites using +1 button generates 3.5x more traffic

The marketing takeaway:

● Makes it easy and quick to share the content

● Call-to-action

Google search visibility

● Opportunity to get their brand in front of others

● Number of +1’s on the business page

● The quantity and quality of reviews

● Inclusion of photos and hashtags

Optimizing the business

presence● To share a LOTS of photos

● Add recommended links

● Promote the page on other platforms

● Encourage people to share your posts

● Analyzing traffic and the leads

Use of circles

● To segment the various customer groups

● Let you address clients with more targeted content

● Better chance of engaging with your customers

Main Do’s

● Take advantage of SEO value

● Use images and photos

● Share content strategically

● Linking Google+ page with the website

● Making the posts to stand out

● Actively grow audience

● Target the audience

● Creating new communities

● Ask for reviews

Main Don’ts

● Set or claim your business page

● Missing information

● Waiting for customers to come to you

● Forgetting about circles

● Blacklisted as spammer

● Confuse Google+ with other networks

Produced by Arturs Viksne

Marketing Assistant

Hieroglifs International