google display network campaigns - visit … florida...google display network. each campaign is...

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GOOGLE DISPLAY NETWORK CAMPAIGNS Compass Media has created a custom campaign initiative for VISIT FLORIDA Marketing and Industry Partners that allows you to harness the power of the Google Display Network and deliver highly-qualified visitors and customer prospects to your website. AGE GENDER HOUSEHOLD INCOME AD SCHEDULING/ DAYPARTING HISTORY GEOGRAPHY INTERESTS/AFFINITY GROUPS KEYWORDS/CONTEXTUAL/ SITE TOPICS WE TARGET BY: MULTIPLE TARGETING STRATEGIES ARE CONTINUALLY OPTIMIZED FOR BEST RESULTS! REACH THE RIGHT PERSON, AT THE RIGHT PLACE AND TIME! Compass Media allows your ads to be seen by prospective visitors and/or customers as they are browsing relevant sites included in the 2+ million websites on the Google Display Network. Each campaign is executed according to your individual goals and targeting parameters to ensure you reach your highly-qualified, target audience. CREATIVE FLEXIBILITY & EXCLUSIVITY Campaign creative assets can include responsive design units, traditional banners, desktop and mobile or video ads using your creative messaging linked directly to your specified landing pages. BRAND SAFETY Google Display Network advertising allows our campaign managers the ability to exclude site categories and placements that are not brand safe. For questions and more information, contact us at 251.967.7570 or [email protected]

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GOOGLE DISPLAY NETWORK CAMPAIGNS

Compass Media has created a custom campaign initiative for VISIT FLORIDA Marketing and Industry Partners that allows you to harness the power of the Google Display Network

and deliver highly-qualifi ed visitors and customer prospects to your website.

AGE

GENDER

HOUSEHOLD INCOME

AD SCHEDULING/DAYPARTING HISTORY

GEOGRAPHYINTERESTS/AFFINITY GROUPS

KEYWORDS/CONTEXTUAL/SITE TOPICS

WE TARGET BY:

MULTIPLE TARGETING STRATEGIES ARE CONTINUALLY OPTIMIZED FOR BEST RESULTS!

REACH THE RIGHT PERSON, AT THE RIGHT PLACE AND TIME!

Compass Media allows your ads to be seen by prospective visitors and/or customers as they are browsing relevant sites included in the 2+ million websites on the Google Display Network. Each campaign is executed according to your individual goals and targeting parameters to ensure you reach your highly-qualifi ed, target audience.

CREATIVE FLEXIBILITY & EXCLUSIVITY

Campaign creative assets can include responsive design units, traditional banners, desktop and mobile or video ads using your creative messaging linked directly to your specifi ed landing pages.

BRAND SAFETY

Google Display Network advertising allows our campaign managers the ability to exclude site categories and placements that are not brand safe.

For questions and more information, contact us at 251.967.7570 or [email protected]

CAMPAIGN FEATURES

DETAILED MONTHLY REPORTING AND 24/7/365 CAMPAIGN DASHBOARD ACCESS

NATIVE

Our monthly reports are packed with key data in easy-to-understand formats. We provide a comprehensive overview of your campaign performance that identifi es your top ads, target segments

conversion tracking and more. In addition, you will be provided with weekly dashboard access that shows you nearly real-time information on campaign performance and top-line stats.

Campaigns can be run anytime from 7/1/19 through 6/30/20. Campaigns are executed according to your desired schedule and pacing.

IOs-Materials due 7 days prior to launch.

Responsive design, traditional banners (desktop and mobile – variety of sizes), or video ads as desired.

COMMITMENTS/MATERIALS DUE

IMAGE TEXT

GUARANTEED CLICKS

MARKETING PARTNER RATES

NON-PARTNER RATES

1,350+

3,500+

7,500+

15,800+

28,000+

BONUSCLICKS

$2,575

$6,435

$12,870

$25,740

$42,900

$1,980

$4,950

$9,900

$19,800

$33,000

135+

350+

750+

1,580+

2,800+

CREATIVE UNITS

For questions and more information, contact us at 251.967.7570 or [email protected]