google confidential and proprietary 1 aol ux analysis november 12, 2009
TRANSCRIPT
![Page 1: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/1.jpg)
1Google Confidential and Proprietary
AOL UX Analysis
November 12, 2009
![Page 2: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/2.jpg)
Google Confidential and Proprietary 2
Framework analysis
No common frameworkUsers have to figure out how to navigate through the site every time they go to a new section
Mail Navigation AdvertisingSearch
![Page 3: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/3.jpg)
Google Confidential and Proprietary 3
Framework
No common frameworkUsers have to figure out how to navigate through the site every time they go to a new section
Mail Navigation AdvertisingSearch
![Page 4: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/4.jpg)
Google Confidential and Proprietary 4
Navigation | Current Examples
AOL.com
Entertainment
Video
Shopping
No common navigationNo reinforcement of the AOL brand. When you change sections, it is difficult to navigate back to previous section.
![Page 5: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/5.jpg)
Google Confidential and Proprietary 5
Branding on Subpages
Am I still on AOL?
ProNew color schemes reinforce to the viewer that they are in a different section
Con Lack of AOL branding or consistent page structure can make the viewer think they’ve left AOL
SuggestionRetain specialized color schemes while implementing a consistent navigation framework to reinforce the idea of sections as separate entities within AOL
![Page 6: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/6.jpg)
Google Confidential and Proprietary 6
Navigation | Suggestions
Implement consistent 2-tier navigation
Top tier is consistent to reinforce AOL brandSecond tier is customized for each section
![Page 7: Google Confidential and Proprietary 1 AOL UX Analysis November 12, 2009](https://reader038.vdocuments.us/reader038/viewer/2022110116/551b20d6550346d41a8b4584/html5/thumbnails/7.jpg)
7Google Confidential and Proprietary
Q&A
Thank you.