Google AssignmentDiana Al-Laham 30945Hanin Rwaished 30403

Google is a multinational, publicly-traded organization built around the company’s incredibly popular search engine.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Google has taken the last 10 years of systems software research out of university labs, and built its own production quality system.

What is Google?

It is the only search engine that has the capability to search 9 million Universal Resource Locators (URLs).

It is fast and simple to use; it finds the most results in less than a second. It gained its trust among many people. It does not sell its results.

Why is Google Popular?

It holds the position as the dominant search engine in the world.

It designed an infrastructure that offers a high speed search engine tool, which keeps its users coming back for more.

It expanded to mobile phones with the Android operating system, which delivers Google services and features as mobile applications.

It has a competitive advantage over Facebook and Twitter. It has built and maintained a competitive advantage based on

search engine differentiation.

How can Google maintain its competitive advantage?

Google provides features that include: Weather forecasts Stock quotes Time zones Maps Personalized dashboards

Key Features of Google Digital Marketing

Burj Khalifa Blackberry Smartphone Atlantis iPhone

Popular Queries in Countries Around the Gulf Region

Google Zeitgeist helps marketers know about the most effective ways of search engine optimization (SEO)

Several strategies of search engine optimization are helpful to attract the movement on URL links.

Marketers make Use of the Zeitgeist Information