google analytics premium overview - ga event, san francisco 2011
DESCRIPTION
What is Google Analytics Premium? Who is it for? Get these questions answered. Review the Google Analytics Premium Overview presentation from our Google Analytics Event held in San Francisco, October 2011.TRANSCRIPT
Analytics Premium
Overview
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Extra Processing Power
Advanced Analysis
Service Level Agreement
Dedicated Support
A digital analytics platform with enterprise-size features
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Extra Processing Power
Lifted Data Limits
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• Google Analytics Standard Data Collection Limit: 10 million hits per month• Google Analytics Premium Data Collection Limit: 1 billion hits per month
• You need to collect and have access to ALL of your data
What is it?
Why is it important?
Who is it valuable for?• For companies with sites that get more than 10 million hits per month
Data Freshness
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• A dedicated processing pipeline for Premium clients• Get data within 4 hours guaranteed - typically within 2 hours or less
What is it?
Why is it important?
Who is it valuable for?
• Make more informed decisions more quickly
• For companies that need to react quickly to marketing initiatives
Unsampled Reports
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• Google Analytics Standard: Custom report queries with more than 500k visits are sampled• Google Analytics Premium: Unsampled & unaggregated downloads of up to 1 million rows
• Sampled data is not always as accurate as you need your data to be - you want confidence• Get ALL of your data out of GA and into your backend data processing systems or other analysis tools
• For companies that value complete data - that’s everyone, right?
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What is it?
Why is it important?
Who is it valuable for?
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Advanced Analysis
Custom Variables - Up to 50
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• Name-Value Pair Tags that you can use to refine GA tracking and segment your traffic
• Google Analytics Standard: 5 Custom Variables• Google Analytics Premium: 50 Custom Variables
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What is it?
Why is it important?
Who is it valuable for?
• Increase the depth of data that can be collected• Enhance the capabilities of segmentation
• For companies that need clear insight into business opportunities• Sites with unique attributes that need to be tracked
Attribution Modeling
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Can’t wait to hear from Bill Kee...
