google adwords secret
DESCRIPTION
Google Adwords Secret and use of Pay per click method.TRANSCRIPT
GOOGLE A
DWORDS
SECRET
BY
MI T
HU
DE
B
Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen
http://www.businessinsider.com/google-10-of-web-ads-are-never-seen-2013-4#ixzz2RwekWfBe
Advertising's worst-kept
secrets
Those ads are often referred to as being
"below the fold"
They appear so far down a web page that a user would have to scroll down
to encounter them — which most users never do.
However, advertisers get charged for such ads because its pay per
impression.
You Sure, your money is not getting wasted??
If an Ad is not seen by actual
human being its of NO USE to
business.
The longer an ad is actually displayed to users, the higher the click-through
rate
CTR – click through rate
So what should we do…
So what’s the effective solution?
Is Pay per click better than Pay per Impression??
May Be it is??
With PPC, advertisers only pay when a user actually clicks on an Ad
Good PPC Campaign Requirements
Write best description for your campaign
Good PPC Campaign Requirements
Try to cover keyword in title as well as in description.
Good PPC Campaign Requirements
Place different campaign for different keywords.
Good PPC Campaign Requirements
Make upper lower case in display URL because it catches the user's attention.
Good PPC Campaign Requirements
If Managed Correctly it can Produce Significant Results in a short time, sometime even minutes.
Good PPC Campaign Requirements
Your advertisement is shows only to those users who are really interested in your products.
Good PPC Campaign Requirements
Geo-Targeting (Marketing to Specific Countries / Languages)
Good PPC Campaign Requirements
Set your daily budget
Good PPC Campaign Requirements
Effective research on keywords and monitor
I guess that’s it.. getting
proper ROI is what you should be looking at.
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