Google Adword Display Campaign PPC

Guide…

Display Advertisement Visually Appealing

Grab The Attention

Targeted Audience

Various Ads Format

Branding & Awareness

Display Campaign Sub Type

All features : Includes all features of display campaign

Mobile Apps : Display ads on Mobile Apps

Remarketing : Target people who previously visited your website

Engagement : Lightbox & hover ads

Devices

Location & Advance Location

Location Setting same as Search Campaign – Advance setting give more control on target and exclusion of audiences for your campaign.

Language Setting

Bidding & Budget

**Display campaign allows you to select CPM ( Cost per thousand impression bids

Ads Delivery

** Avoid daily Budget depleted !!

Ads Scheduling & Rotation

** Same as used in Search campaign !!

Frequency Capping

** Frequency Capping Determines, how many impressions obtained from same people if they view your add, you can control it to display ads to more new peoples.

Other Campaign Setting

** Social Setting, Experiments and exclude IP address to view your ads.

Ad Groups – Display Campaign

** Create ad groups for similar products or services. Choose target options and CPM Bids

Display Campaign – Target OptionsDisplay Keywords – Also known as Contextual Targeting ( sites related to search term ) . Work as automatic placements !

Interests & Remarketing – Category wise selection OR define a retargeting list of audience !

Different Targeting Method

Topics – Pages about specific subject

Placements – Choose own website list to show ads. Also known as Managed placements

Age – Define age group of audience

Gender

Display Campaign – Narrow Target Options

Redefine audience list ; used with above selected placement options.

Display Campaign – Remarketing ListRemarket or Retarget your ads who visited your site before…

1 First Create Your Remarketing List. Go to shared library >> Audiences

2Create list > grab code > use it on your website. (Remarketing tag). Check status of Tag (active or not )

3 Go To Ad group Targeting option and use targeting option (Interests & remarketing).. Choose your remarketing list from entire group.

Display Campaign – Ads Type

In Display Campaign You can create Visual Ads !!

Text Ads

Image Ads

Ad Gallery

Ap Digital

Content Ad

WAP Mobile

Ads

Display Campaign – Text Ads

Text Ads

Display Campaign – Image Ads

Automatic Create Ads from Website or Get new idea upon website content

Create New Image Ads using own images, upload image and fill option !

Image Ads

Display Campaign – Ads Gallery

Dynamic Product Ads – Show your product in Rich media format ! Product extension setup require for it !

Create Different Type of Video Ads, use from YouTube or Upload own file. This video used by display campaign !

Ad Gallery

Google Ad Builder Choose from Various Ads template and customize with own text and images. Apply own set of setting.

Engagement ads

Display Campaign – Engagement ads

Display Campaign – Ads Gallery

Google Ad Builder Tool – Build own animated ads for different sizes !

Ads Builder

Display Campaign – App Digital Content Ads

Promote Your Mobile Apps and Build ads for Same (Android + IOS App Store )

Ap Digital

Content Ad

Display Campaign – WAP Mobile Ads

Create Ads which shown on mobile devices (mobile text ads and mobile image ads )

WAP Mobile

Ads

Display Campaign – Ads Format / SizesAcceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWFFile size limits: 150 KB or less for all files.

Desktop Laptop Platform Mobile Devices

250 x 250 square 320 x 50 mobile leaderboard

200 x 200 small square 200 x 200 small square

468 x 60 banner 250 x 250 square

728 x 90 leaderboard 300 x 250 inline rectangle

300 x 250 inline rectangle

336 x 280 large rectangle

120 x 600 skyscraper

160 x 600 wide skyscraper

300 x 600 half-page ad

970 x 90 large leaderboard

Display Campaign – Campaign exclusions

It works as Negative Keywords of search campaign.. Exclude targeting which not useful for you !

Campaign exclusions Ad Group exclusions

Display Campaign – BiddingThese are the Max. CPC or Max. CPM bids

Enable Custom Bids For all Targeting

Target & Bid : Bid only:

Enable custom bids: Use default bids:

Display Campaign – Reports

Show all data on display campaign dashboard

ContactSujit Kumar Lucky from India involves in search and digital marketing.. Author @ SEOIDIOTS.info.

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