Google Adword Display Campaign PPC
Guide…
Display Advertisement Visually Appealing
Grab The Attention
Targeted Audience
Various Ads Format
Branding & Awareness
Display Campaign Sub Type
All features : Includes all features of display campaign
Mobile Apps : Display ads on Mobile Apps
Remarketing : Target people who previously visited your website
Engagement : Lightbox & hover ads
Devices
Location & Advance Location
Location Setting same as Search Campaign – Advance setting give more control on target and exclusion of audiences for your campaign.
Language Setting
Bidding & Budget
**Display campaign allows you to select CPM ( Cost per thousand impression bids
Ads Delivery
** Avoid daily Budget depleted !!
Ads Scheduling & Rotation
** Same as used in Search campaign !!
Frequency Capping
** Frequency Capping Determines, how many impressions obtained from same people if they view your add, you can control it to display ads to more new peoples.
Other Campaign Setting
** Social Setting, Experiments and exclude IP address to view your ads.
Ad Groups – Display Campaign
** Create ad groups for similar products or services. Choose target options and CPM Bids
Display Campaign – Target OptionsDisplay Keywords – Also known as Contextual Targeting ( sites related to search term ) . Work as automatic placements !
Interests & Remarketing – Category wise selection OR define a retargeting list of audience !
Different Targeting Method
Topics – Pages about specific subject
Placements – Choose own website list to show ads. Also known as Managed placements
Age – Define age group of audience
Gender
Display Campaign – Narrow Target Options
Redefine audience list ; used with above selected placement options.
Display Campaign – Remarketing ListRemarket or Retarget your ads who visited your site before…
1 First Create Your Remarketing List. Go to shared library >> Audiences
2Create list > grab code > use it on your website. (Remarketing tag). Check status of Tag (active or not )
3 Go To Ad group Targeting option and use targeting option (Interests & remarketing).. Choose your remarketing list from entire group.
Display Campaign – Ads Type
In Display Campaign You can create Visual Ads !!
Text Ads
Image Ads
Ad Gallery
Ap Digital
Content Ad
WAP Mobile
Ads
Display Campaign – Text Ads
Text Ads
Display Campaign – Image Ads
Automatic Create Ads from Website or Get new idea upon website content
Create New Image Ads using own images, upload image and fill option !
Image Ads
Display Campaign – Ads Gallery
Dynamic Product Ads – Show your product in Rich media format ! Product extension setup require for it !
Create Different Type of Video Ads, use from YouTube or Upload own file. This video used by display campaign !
Ad Gallery
Google Ad Builder Choose from Various Ads template and customize with own text and images. Apply own set of setting.
Engagement ads
Display Campaign – Engagement ads
Display Campaign – Ads Gallery
Google Ad Builder Tool – Build own animated ads for different sizes !
Ads Builder
Display Campaign – App Digital Content Ads
Promote Your Mobile Apps and Build ads for Same (Android + IOS App Store )
Ap Digital
Content Ad
Display Campaign – WAP Mobile Ads
Create Ads which shown on mobile devices (mobile text ads and mobile image ads )
WAP Mobile
Ads
Display Campaign – Ads Format / SizesAcceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWFFile size limits: 150 KB or less for all files.
Desktop Laptop Platform Mobile Devices
250 x 250 square 320 x 50 mobile leaderboard
200 x 200 small square 200 x 200 small square
468 x 60 banner 250 x 250 square
728 x 90 leaderboard 300 x 250 inline rectangle
300 x 250 inline rectangle
336 x 280 large rectangle
120 x 600 skyscraper
160 x 600 wide skyscraper
300 x 600 half-page ad
970 x 90 large leaderboard
Display Campaign – Campaign exclusions
It works as Negative Keywords of search campaign.. Exclude targeting which not useful for you !
Campaign exclusions Ad Group exclusions
Display Campaign – BiddingThese are the Max. CPC or Max. CPM bids
Enable Custom Bids For all Targeting
Target & Bid : Bid only:
Enable custom bids: Use default bids:
Display Campaign – Reports
Show all data on display campaign dashboard
ContactSujit Kumar Lucky from India involves in search and digital marketing.. Author @ SEOIDIOTS.info.
WEB : http://www.seoidiots.info
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Twitter : @sujit_kr_lucky
