strongcommunities

Building

Since 1894 Goodwill has provided programs and services to individuals with barriers to

employment in 83 counties throughout Western Missouri and Eastern Kansas.

Thousands of people every year are faced with barriers that prevent them from getting a job. Whether those barriers are financial, mental or physical, employment for some is simply out of reach.

problem

vision

We dream of every person—regardless of barrier—gaining, retaining and advancing in employment and becoming an asset to the local community.

mission

We help people with disabilities or disadvantages achieve their potential through work.

brand essence

collabor ative

innovativeempowering

people first

brand attributes

We love to help people succeed. We work alongside each person to find or create the best possible fit in the marketplace. We consider it a privilege to connect people to jobs.

brand promise

Goodwill connects caring and enterprise to empower people in building communities that work.

ethics

stewardship

we believe in:

learning

development

respect

values

Essentially, we provide employment coaching and placement.

service

CLIENTS

DONORS

EMPLOYEES

SHOPPERS

COMMUNITY STAKEHOLDERS

We aim our services at all those who have the same passion we do—building strong communities by finding people work.

target audience

competitive advantage

Many advantages exist in selecting Goodwill as the employer of choice. We’ve highlighted a few that are important.

established connections to the community

Intensive individual training and coaching

serving the community since 1894

on-site work experience opportunities

high employment retention

100% local

Our organization’s iconic smiling G embodies the face of satisfaction: someone who has found dignity, meaning and purpose through work.

For logo usage guidelines, see our Brand Identity Standards Manual.

logo mark

Our colors are diverse because we’re innovative; they are positive and embody a sense of empowerment; they are progressive because we’re always developing.

Pantone* 120 Pantone* 122 Pantone*124 Pantone* 125 Pantone* 133 Pantone* 148 Pantone* 149 Pantone* 152 Pantone* 154 Pantone* 462# fbdd6f # ffd451 # ecac00 # ba8b00 # 6e5819 # fdcf94 # ffc481 # e57200 # 985315 # 59452a

Pantone* 196 Pantone* 189 Pantone* 193 Pantone* 194 Pantone* 195 Pantone* 256 Pantone* 257 Pantone* 258 Pantone* 259 Pantone* 262# ebc4cb # f8a4bb # c0143c # 9b243e # 793141 # dfc7df # cea8d2 # 95519e # 71277a # 55274f

Pantone* 290 Pantone* 291 Pantone* 292 Pantone* 293 Pantone* 295 Pantone* 351 Pantone* 353 Pantone* 354 Pantone* 356 Pantone* 555# c0ddea # 9eceeb # 5eb0e5 # 0046ad # 002e5f # a3e6bd # 79dea8 # 00ae42 # 007836 # 226b49

Pantone* 427 Pantone* 428 Pantone* 429 Pantone* 431 Pantone* Blk# d1d4d3 # c4c7c8 # a5acb0 # 5f6a72 # 2a2723

color

fonts

Helvetica is uncomplicated and practical while maintaining a high level of readability in all environments.

Times is highly accessible, universal and professional.

training extra0123456789a positive combinationabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

from connect FINE USE OF RESOURCESabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ

This is not merely a machine, as if treating people like parts to make the

whole work better. It’s more like we walk with each individual and, over

time ensure their quality of life improves through the dignity of work.

Our training programs are comprehesive enough to help the most

underprivileged individual not only make it onto the first rung of

the employment ladder but succeed all the way to the top.

80pt Bold 95pt Regular

50pt Regular

34pt Regular 28pt Regular

22pt Regular 26pt Regular8.5pt/18pt Regular 8.5pt/18pt Regular

86pt Regular 80pt Bold

style

We’ve developed patterns using shapes built from the same proportions as our logo, to communicate connection and building. Our photography focuses on the people; it shows the care they have for their work and the positive impact they have in the community.

At Goodwill Industries, we will only be satisfied when every person in the global community has the opportunity to achieve his/her fullest potential as an individual and participate and contribute fully in all aspects of a productive life.

mokangoodwill.org