good seo practices part 2 - google hummingbird

Beat Google HummingBird!

Lesson 5 – Good SEO Practices #2


Give Better Access To Google

Put your content on Google properties – Google+, Youtube, Blogger…

Use Semantic HTML

Use Microformat XML to describe your content

Create hackable URLs


Meet the technical standards

Focus on performance

Pare your website code to minimum

Validate your HTML


Make your site an authority

Target topics comprehensively.

Update regularly and only with good quality articles.

Target a variety of content, not just text (images, videos, etc).

Claim authorship for your content.

Build a community around your site.


Maximize viewer retention

This is the only true measure of how much the viewer liked the page.

It has access to a lot of data through Analytics.

Google is already using this model in Youtube.

Minimize your bounces.

Don’t overload with ads, suggest quality links.

good seo practices part 2 - google hummingbird

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