Beat Google HummingBird!

Lesson 5 – Good SEO Practices #2

Beat Google HummingBird!

Give Better Access To Google

Put your content on Google properties – Google+, Youtube, Blogger…

Use Semantic HTML

Use Microformat XML to describe your content

Create hackable URLs

Beat Google HummingBird!

Meet the technical standards

Focus on performance

Pare your website code to minimum

Validate your HTML

Beat Google HummingBird!

Make your site an authority

Target topics comprehensively.

Update regularly and only with good quality articles.

Target a variety of content, not just text (images, videos, etc).

Claim authorship for your content.

Build a community around your site.

Beat Google HummingBird!

Maximize viewer retention

This is the only true measure of how much the viewer liked the page.

It has access to a lot of data through Analytics.

Google is already using this model in Youtube.

Minimize your bounces.

Don’t overload with ads, suggest quality links.